IMC ANALYSIS OF EMAMI BIOTECH LIMITED

GROUP MEMBERS :V ARUN KUMAR

ABHIJEET KARARAMAL KANTI BANIK

GOURAB SAHASAURAV BASAK

SAYANTAN DUTTA

INTRODUCTIONVISION – MISSIONPRODUCT PORTFOLIOMARCOM TECHNIQUESREACH

CONTENTS

INTRODUCTION• Kolkata based Indian producer of FMCG such as cosmetics

and health and baby products. • Founded in 1974 by Mr. R.S Agarwal and Mr. R.S Goenka• In 1978, acquired Himani Ltd• Acquired a major stake in Zandu Pharmaceuticals Works

Ltd.• With a turnover of Rs 3500 cr, Emami Biotech Limited is

the edible oil and biodiesel arm of the Rs 7000 cr Kolkata based business conglomerate – Emami Group of Companies.

• BOARD OF DIRECTORS : 1. Pitamber Sharan Patwari 2. Ghan Shyam Gupta 3. Ghan Shyam Gupta 4. Sushil Kumar Khetan 5. Rajiv Kumar Tibrewal 6. Sudhakar Rao Desai

VISION Making people healthy and beautiful, naturally.

MISSION

To contribute whole heartedly towards the environment and society integrating all our stakeholders into the Emami familyTo make Emami synonymous with natural beauty and health in the consumers mindTo drive growth through quality and innovation in products and services.To strengthen and foster in the employees, strong emotive feelings of oneness with the company through commitment to their future.

PRODUCT PORTFOLIO

BIO-DIESEL EDIBLE OILS

EMAMI AGROTECH

CULTIVATION –THEY HAVE THEIR OWN SOURCE OF SEEDS AS RAW MATERIALS THROUGH :-

• CAPTIVE FARMING IN TAMIL NADU, ORISSA AND WEST BENGAL• CONTRACT FARMING IN ORISSA AND WEST BENGAL

BIO-DIESEL

MARCOM TECHNIQUES

ONLINE ADVERTISING OFFLINE ADVERTISING

SOCIAL MEDIA PAGES

SPONSORSHIPS

PRINT MEDIA

TELEVISION ADS

AD POP-UPS

TRADE EXHIBITIONS

KIOSK(POS)

E-COMMERCE WEBISTES

EVENTS AND SHOWS

DIRECT MARKETING

MARCOM TECHNIQUES

SOCIAL MEDIA PAGES

MARCOM TECHNIQUES

EVENT SPONSORSHIPS

MARCOM TECHNIQUESMOVIE SPONSORSHIPS

https://www.youtube.com/watch?v=koO5-AWq5Es#t=189

MARCOM TECHNIQUES

E-COMMERCE WEBSITES

MARCOM TECHNIQUES

E-COMMERCE WEBSITES

MARCOM TECHNIQUESSHOW SPONSORSHIPS

MARCOM TECHNIQUESPRINT MEDIA ADS

MARCOM TECHNIQUESPRINT MEDIA ADS

MARCOM TECHNIQUES

TELEVISION ADVERTISEMENTS

https://www.youtube.com/watch?v=_un6WlPHs3I

https://www.youtube.com/watch?v=pF0HmHE9zsI

https://www.youtube.com/watch?v=7Mz-Cr7-udU

https://www.youtube.com/watch?v=jkFjOa1D_3Y

THE TV COMMERCIALS ARE MADE BY GENESIS FILMS – FAMOUS TV COMMERCIAL MAKER PRAHLAD KAKKAR

REACH

Emami Biotech Limited, the Rs 3,500 crore Biotech and edible oil arm of city-based Emami Group, has contemplated a third manufacturing facility in the western part of the country to deepen its footprint in the edible oil market.

To increase direct distribution Emami has added 2,00,000 outlets to its network across the country in 18 months.

The brand has presence in six states, West Bengal, Karnataka, Tamil Nadu, Orissa, Bihar and Jharkhand, at present.

It has tied up with local celebrities in West Bengal to promote the mustard oil brand which has more demand in the region, while in Tamil Nadu, it would focus on sunflower oil market, with Superstar Surya as the brand ambassador.