Email Marketing Software and Set Up Tips

8/13/2019 Email Marketing Software and Set Up Tips

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Andrew McCauley: Hello everybody! Welcome to Podcast #14. This isAndrew McCaley and this odcast is "oin" to be talin" abot email lat$orms%email deliverability% everythin" abot email and o$ corse the odcast wold not be

comlete withot Heather Porter. Hello!

Heather Porter: Here & am. Hello% hello% everybody! Hello% Andrew! 'mail% howe(citin" yo mae emails sond!

Andrew McCauley: & now. Well% email is lie everywhere% ri"ht) & mean%some eole chec it the very $irst thin" they do be$ore they even "o to the toiletwhen they wae in the mornin". *ow that yo can chec email on hones%iPads% on all sorts o$ devices% it +st means that it,s everywhere and & now thatyo and & "et slammed with email all the time and it becomes lie a drownin"

$ontain a$ter a while. & don,t thin email is "oin" to "o anywhere. & thin it is"oin" to be here $or a while yet and we tho"ht we wold tal abot emails today.

Heather Porter: -ery e(citin" and some eole chec is at a.m. in the mornin"$rom their hone in bed.

Andrew McCauley: /ome eole do. /ometimes when yo are waitin" $or aseci$ic email% that cold be the case. When yor hone "oes bee% yo are "oin"to loo at it. Anyway% email is rlin" the world and it is certainly becomin" a very%very "ood sorce o$ tra$$ic $or yor bsiness. As lon" as yo se it correctly and

yo do not se it incorrectly or wron"ly% it can be very% very ower$l. /o% we are"oin" to tal a little bit abot emails and what sort o$ lat$orms eole are sin" to

deliver those emails today. What do yo want to start with Heather)

Heather Porter: 0e$ore we +m in% actally% estion is% is email really deadbecase we ee hearin" that. &s it dead) &s it even worth it)

Andrew McCauley: Well% & don,t thin it is. & don,t thin it is dead. & thin itis worth it% yes2 & don,t thin it is dead and & don,t thin it will die anytime soonbecase email is the one thin" that "oes to a constant address. &$ we are talin"abot commnication with eole between lat$orms say 3aceboo or Twitter% yohave to lo" in to each o$ those lat$orms to tal to each other whereas email +st

lie a cell hone is a constant lace2 it,s is the one sot where yo now everythin"will come to in one hit. /o% yo don,t have to ee lo""in" into other lat$orms.

oes that mae sense)

Heather Porter: 5eah% absoltely. &t,s a "reat oint actally. /o% & "ess acole o$ thin"s abot email too that eole don,t necessarily now is that it is sostron"ly re"lated and that,s oay% that,s "reat bt there is lot o$ tools now thatcan hel yo ind o$ ct thro"h the noise and the re"lations and seci$icallythere is an act% the Cann /am Act that has come ot several years bac that. &t,sbasically sayin" that yo can,t send emails to eole that don,t want to hear $rom

yo and yo always have to have an nsbscribe area at the bottom o$ all yoremails so somebody can "et o$$ o$ yor list i$ they want to. /o% thin"s have

ti"htened a lot and that,s oay becase there are some tools that we are "oin"to share with yo today that are really easy and mae is easy to actally wor

within the con$ines o$ the new rles.

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Andrew McCauley: 5es% & thin that came ot arond ;


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Heather Porter: *ot necessarily. & mean% what,s "otten really cool abot someo$ them is that when yo are bildin" a $orm% yo can actally desi"n it yorsel$./o% yo can +st say >& want that a bit ble? or >& want this $ont bi""er? and i$ yonow how to se a word docment yo can desi"n a $orm in these and what they

have is a cole o$ di$$erent otions where when yo are savin" yor $orm yo cansave it as somethin" called a +ava scrit or yo can save it as HTM6 and & now

this is a little techie bt not really. /o% & will e(lain what they are. /o% +ava scritis somethin" that yo as somebody that has no idea abot code can literally coyand aste into yor web a"es. &t is easy as coyin" and astin" a 5oTbe videoonto yor weba"e and becase yo have made it loo nice and retty in thero"ram itsel$% main" this bit ble and this bit rle or whatever% it atomaticallylls thro"h yor $ormattin". /o% yo have a relatively nice looin" $orm that yocan stic on yor website. HTM6 is what yo wold "ive to a web develoer%somebody that can really mae it loo ama=in". /o% i$ yo want somethin" to loo

very $ancy% yo have yor e8boo "rahic in there% yo have a whole bnch o$ coollittle "rahics and thin"s and arrows% >This is where yo "et my e8boo?. &$ yo

want somethin" that loos ama=in" lie that% then chances are yo robably +st"o on 'lance or oes or 3iverr even and +st "et somebody to hel yo t thaton yor website bt main" it loo really ama=in" in the rocess. 5eah% not toohard.

Andrew McCauley: & thin it,s a little technical.

Heather Porter: *o% & thin this is as $ar as dee as & am "oin" to "o with that.

6oo% all these ro"rams allow yo to bild these $orms. There are ot8in $orms orthey are called mail $orms are well. They all have di$$erent words $or them bt

they all allow yo to bild them and then stic them on yor website. ne eythin" & "ess abot it as well as is yo don,t +st bild a $orm $or the sae o$

bildin" a $orm. 'ach o$ these lat$orms allows yo to bild somethin" called alist2 yo can name a list. /o% $or e(amle% Andrew% yo mentioned earlier yo cansi"n $or newsletter. /o% yo may have a $orm that is +st $or yor newsletterand then in yor email lat$orm yo have a list that is called newsletter eole./o% that $orm lins to that list. There$ore yo now when yo lo" in everybody onthis list has come into that list either $rom that $orm that yo created or becaseyo have manally t them in as we +st discssed be$ore.

Andrew McCauley: /o% yo are essentially ttin" eole into "ros so thatyo now e(actly where they came $rom so i$ yo wanted to maret to them

di$$erently down the trac% yo cold "o alon" and maret to them however theyarrived in yor list.

Heather Porter: '(actly% yes. /o% yo mi"ht say >My newsletter is ready to "o.& am +st "oin" to send it to the newsletter eole becase they are the ones thatwant it? bt then yo mi"ht have a secial and then yo wold send that ot toeverybody% so yo ic yor newsletter eole% yo ic other eole that came in$rom yor $ree e8boo $orm% yo mi"ht ic yor $riends and $amily that yo

manally entered over here and then yo can send that email ot to all yordi$$erent "ros i$ yo want i$ that maes sense at that time.

Andrew McCauley: /re% sre% oay. Awesome!





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Heather Porter: 5es. /o% that,s basically the $orm or the way o$ "ettin" theemails in a"ain manally or yo can t these $orms or yo can even t them on3aceboo. How cool is that! 5o can actally do a little 3aceboo a or a"e onyo 3aceboo and stic a $orm strai"ht on there and eole can si"n to yor list

strai"ht $rom yor 3aceboo a"e.

Andrew McCauley: That awesome!

Heather Porter: That,s a little bit more advanced bt that,s really cool andsomethin" yo "ys de$initely% de$initely mst do becase% a"ain% 3aceboo isanother lat$orm% it,s somethin" that,s owned by somebody else and i$ yo canstic yor $orm on there and start to "et yor own list bein" bilt e(ternally in3aceboo% that,s a really cool thin" to do.

Andrew McCauley: 5eah% ri"ht. ay% cool.

Heather Porter: /o% that,s $orms2 that,s manal entry. A cole o$ thin"s% &"ess% that,s really interestin" to now abot these lat$orms is that theyatomatically t a mana"e, or nsbscribe, btton nderneath every sin"le emailthat yo send ot. /o% yo do not even have to $ormat that and it does it $or yoto comly with the Cann /am Act. /o% every sin"le email that it sends ot it says

>&$ yo no lon"er want to "et these emails% clic here to nsbscribe.? /o% yo arevery mch comlyin" with the laws and looin" all ro$essional and olished andtain" care o$ yor list which is most imortant with these thin"s.

Andrew McCauley: 5eah% ri"ht.

Heather Porter: /o% that,s that one.

Andrew McCauley: 9ood.

Heather Porter: And how do they wor becase & +st actally was havin" thisconversation with a client who very accidently on or mail server sent ot D


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sent to and that haens $or a whole load o$ di$$erent reasons. /ome o$ which it,scomin" $rom yor ersonal comter2 that,s actally a bi" reason that they never"et anywhere becase yor comter and yor mail server is not secre eno"h$or other mail servers to accet it. /o% that,s a bi" reason and there is a whole

bnch o$ other reasons F yo are sin" the wron" words and it,s not $ormattedroerly which we will have some tis $or yo on that in a second F bt that,s

deliverability% that $act that yo are sendin" an email% does it actally mae it tothe erson. Then there is a whole ercenta"e o$ deliverability. &$ yo are sendin"an email G


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yo have an e(cel sread sheet o$ say ;D


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and eole will never "et yor emails. /o% does that all mae sense% yo lin toweba"e rather than actally attachin" a $ile)

Andrew McCauley: 5eah. /o% yor actal email% when yo see the si=e o$

yor email come thro"h on yor accont% that sholdn,t be really a bi" $ile2 it allshold be a small ;< or < maybe 1


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Heather Porter: 5es% that,s correct actally. &t,s "oin" away becase it,s nowbein" inte"rated intoI &t,s rn by a comany named $$ice Atoilot. &t,s "oin"thro"h a massive re8brand ri"ht now with their bi" database system and they are

"oin" to sort o$ sc that into the system and mae it all one. /o% it will no lon"ere(ist startin" ne(t year% ne(t year bein" ;


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**End of Audio.




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Email Marketing Software and Set Up Tips