For more information please contact 1-866-6VERTICAL or visit us at: www.VerticalResponse.com

BackgroundFounded in 2006, PropertyPageMaker.com (http://www.PropertyPageMaker.com) helps real-estate agents and brokerages strengthen their brand and reduce their workload by automating the process of creating effective real-estate flyers. Since its inception, PropertyPageMaker.com has helped thousands of real estate businesses by offering an easy-to-use website application which helps realtors to create, print & distribute real estate flyers. The company has been published in Forbes Magazine Online, ABC News Chicago and Reuters.com for having an online service that virtually has real-estate flyers creating themselves. The company is owned by Green Tie Logic, Inc.

Problem PropertyPageMaker.com was looking for an alternative to traditional passive methods of advertising for the real estate market, so they could help real estate agents sell their clients’ property more effectively. The company decided the best approach was to take a traditional and familiar marketing tool—the printed real estate flyer—and convert it to an email marketing flyer. This would allow agents to connect with buyers and other agents in a format they’re accustomed to. The search for an email marketing company with an API began.

DiscoveryFirst, the company researched a handful of email marketing providers to see who would allow them to increase their real estate service offerings, while maintaining the look and feel of their brand. Specifically, they were looking for a provider with an API that would integrate completely seamlessly within PropertyPageMaker.com, so the brand was consistent. The search was conducted solely through Google.Green Tie Logic founders Michael Stein and Gail Sparks had used VerticalResponse in the past for email marketing, and decided this would be the best partner for their virtual real estate flyers. “VerticalResponse was the only provider that had a robust email marketing API that would give us complete control over the application. We knew with our system we would be able to bring email marketing to all real estate professionals, regardless of their technical background. Most importantly it could deliver the type of tracking and business metrics our realtors need to grow their business.”

Solution Since successfully integrating with the VerticalResponse API, PropertyPageMaker.com has seen great results. They now give real estate agents the ability to: • Create quick HTML email flyers using VerticalResponse • Export their flyers into PDF format so they can print them from home, from a print shop, or order prints at wholesale prices from PropertyPageMaker.com • Send their own email campaigns to their network and personal contacts

Case Study PropertyPageMaker.com Uses VerticalResponse API For Virtual Real Estate Flyers

For more information please contact 1-866-6VERTICAL or visit us at: www.VerticalResponse.com

VerticalResponse Case Study: PropertyPageMaker.com

Michael said, “By merging our technology with VerticalResponse—and pairing this with our network and understanding of realtor needs—we are able to help real estate agents actively promote their listings more effectively. Once an agent runs an email flyer campaign through PropertyPagemaker.com they can immedi-ately get reporting on its performance. Realtors know right away who is interested in the property. They know who opened the email, who unsubscribed from their list and who requested more information on the listing. In addition to that there has been very minimal upkeep on the integration so far.”

ResultsPropertyPageMaker.com now has realtors across the country using their virtual email flyers, including those who are new to the real estate industry. One such customer is Sherman Oaks, CA-based realtor Alan Taylor, www.AlanTaylorRealEstate.com, who works for the John Aaroe Group. “Before we found out about the virtual email flyers, we had to use a passive method for getting the word out on our homes for sale—the MLS (multiple listing service database) and public displays. Now we use one of the most dynamic and active ways to market a property today: the virtual real estate flyer from PropertyPageMaker.com,” said AIan.“Recently we had a really unique house listing formerly owned by someone in the entertainment industry. So we sent a virtual email flyer to all agents from Studio City to Beverly Hills letting them know about the listing. We had tremendous results from this approach—we got 25 percent more people attending the home viewing than we would have gotten just by doing an MLS listing. As a result of the email, we had four offers on the house, and we were able to sell it quickly. We see measureable benefits for our business by using email flyer marketing. It’s an absolute must for agents to use this marketing tool in real estate to aggressively market their listings. If you’re not using it, you’re doing a disservice to your clients.”Another customer who is using PropertyPageMaker.com successfully for her business is Texas-based Sherry Alexander, President of MLS Graphics, www.MLSGraphics.com. Sherry is a marketing contractor for the real estate industry, who helps her clients with sales and marketing. “I’m really passionate about keeping the real estate profession up to date with new technologies that are both cost effective and productive. Savvy real estate professionals are keenly aware of the need to “go green;” and email marketing flyers save paper and help them to impress their clients.” “A new trend of agent-to-agent email marketing has emerged and is quickly overwhelming agents as they filter through hundreds of emails daily. Agents need to be able to communicate the right balance of pictures and property information by email quickly—and to a targeted list of agents they know. They can collaborate smarter with the tools PropertyPagemaker.com and VerticalResponse provide,” said Sherry. “The great thing about using PropertyPageMaker.com is that also you get tracking—statistics such as who unsubscribed, opened, and clicked on links within your email—and this can really help your business, because you can follow up with those who are engaging with your emails. Ultimately that leads to more sales!”