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Email Marketing Best Practices
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Email copywriting
What should be considered for copywriting process?!
Mack Gorski – Education Expert
Who am I?
Mack Gorski – Education Expert
Mack Gorski
Educa&on Expert @ GetResponse!
Mack Gorski – Education Expert
Prepare your content by answering to these questions: ü who is your target audience? ü what’s the goal of your email? ü what key points do you want to make? ü what ac&on do you want the reader to perform?!
Mack Gorski – Education Expert
Be personal and natural!
Address your recipients directly and use everyday (but polite!) language.!
Mack Gorski – Education Expert
Be concise. Make it short! According to Marke&ng Experiments Blog, if you cut the number of
words in half, you can increase your click-‐through rate by 16%.
Mack Gorski – Education Expert
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.!!Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. !.!.!.!
Mack Gorski – Education Expert
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.!
Which do you prefer?
Mack Gorski – Education Expert
7 body parts. Make it organized!
Subject, ATF*, Pre-header, Header, Hero deal,
Product part, Footer!
1st sight catch. Mind the traffic! The importance of subject line & snippet!
Mack Gorski – Education Expert
What writer says with 1000 words, a designer can say it with one image…!
Mack Gorski – Education Expert
Focus on your goal.
Use gamifying and engaging paragraphs to support your CTA elements.!
Mack Gorski – Education Expert
Example. !
Mack Gorski – Education Expert
Example. !
Mack Gorski – Education Expert
NO spam words. One word can make that your message will be automatically directed to the junk folder.!
Mack Gorski – Education Expert
Say it with §£!@#$%^*%:)&.
%%, $$ and OFF are a bit cliché.
Instead use unicode symbols that are being rendered correctly in subject lines by more and more email clients and services. !
Mack Gorski – Education Expert
Magic copywriting?
No such thing! You create it! You control it!!
Mack Gorski – Education Expert
Mack Gorski – Education Expert
Need an example?
We put the theory into work.!
