EM

National Governors AssociationNational Governors Association

Federal Facilities Task ForceFederal Facilities Task Force

June 10, 2008June 10, 2008Jeffrey Bobeck, Director, EM OCEA

Communicating with the Office of Communicating with the Office of Environmental Management (EM)Environmental Management (EM)

Office of Communications & External Affairs (OCEA)

Strengthening EM’s Communications Function

Corporate Model A $6 billion company must have a strong “Corp Comm” function.

Public Accountability The Public has a need and right to know.

Stakeholder Outreach Flow of information builds support and progress.

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EM

EM OCEA Communications Challenges

Building Something From Scratch No existing blueprint for communications function in EM.

Weapons Complex Culture of Secrecy Who says the Public needs to know?

Getting Ahead of the Message Curve Culture change from reactive (or reactionary) to proactive

Technical Complexity Explaining highly technical subjects to the Public.

Nuclear Cleanup Fatigue You’ve been doing this 20 years and you’re not done yet?

Organizing OCEA: Basic Building Blocks

Policy . . . Communications having a “seat at the table” and being fully integrated into EM policymaking

People . . . Professional communicators with the skills to add value to EM

“The Three Ps”

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Procedures . . . to standardize and institutionalize the communications role

PEOPLE: EM OCEA Human Capital

OCEA

Director (SES-NC)

Assistant Secretary

Sr. Communications Advisor (C-15)

Senior Policy Advisor (C-14)

Political AppointeeCareer Federal Employee

PEOPLE: EM OCEA Human Capital

OCEA

Director (SES-NC)

Assistant Secretary

Sr. Communications Advisor (C-15)

Senior Policy Advisor (C-14)

Sr. Communications Advisor (GS-15)

Policy/Project Analyst (GS-12/13)

Comm. Support Specialist (GS-12)

Admin. (GS-9) Political AppointeeCareer Federal Employee

PROCEDURES: OCEA Interfaces

EM OCEA

Media Congress

Public Advisory GroupsEM Sites

PROCEDURES: OCEA Interfaces

EM OCEA

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EM Office of

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Media Congress

Public Advisory GroupsEM Sites

A Single, Simple Goal:

One Message!

EM Communications Goals

Strengthen Basic Communications Tools “EM Story,” “Progress and Pathways”

Apply Best Corporate PracticesBenchmark and seek measurable improvement

Brand EM’s Core Messages Make EM synonymous with progress, performance

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5. InstitutionalizeBuild OCEA to be a “turn-key” operation that will function regardless of future staff/leadership

Build New Constituencies Essential to nuclear power’s future

A pillar of a responsible national environmental policy

EM Office of Communications & External Affairs

Questions . . .

EM