elo disiBusiness Plan for 2013

Overview O Elo disi is an upscale women’s

clothing boutique that will open in November of 2013. Christin is the executive designer; elo disi is her last name. She is inspired with African prints. Elo disi will have varies selections of exclusive designs and provide our customers with personal styling services.

Our Mission O To provide women with a boutique

that offers innovative and unique designs

O Show care quality, and unique fashion designs

O Offer a variety of beautiful garments and fashion accessories

O To generate sales through great customer services

Keys to SuccessO Having a good location in a high

populated/shopping areaO Quality product O Unique designs O Outstanding customer service

Clothing for stylish women

O Elo disi will carry exclusive designs and casual apparel & accessories for women. The designs will be based in the U.S.

O Our line will generate a fresher introduction to innovated designs, which will associate culture and nature with elegance. elo disi will also feature hand knits, high quality fabrics, and unconventional designs, which will draw the aesthetics of our line flawlessly.

O Elo disi customer is a busy professional woman who lives in Los Angeles with a household income over $50,000. She enjoys fashions, confident, and wants a place to shop and enjoy a great serices that meet her busy lifestyle

Unique & Innovation O Elo disi will provide services such as

styling, alternations, personal shopping, and special ordering during business hours and by appointments.

O Our innovative styling services will emphasis in helping women to develop their personal styles, which will enhance our reputation and ensure costumer loyalty.

MarketingO Elo disi will be marketed through

hosting styling events, offering great deals and sales on apparels.

O We will market through social media on our blog www.elodisi.wordpress.com , facebook, and instagram.

Location & Hours O Location: O Hours of Operation:

Monday- Saturday 10AM- 9PM

Sunday 11AM-8PM

Retail Space O Area: O Size:

Employees: Part time Fashion students, Stylish Paid $8hr/Plus bonus

Start up requirements/ expenses

Estimate

Furniture/ Fixtures Interior design Legal RentPackaging and StationaryInventories Liabilities Total Start-up Expenses MarketingBills to pay (electricity) Employee Salaries Total Requirements:

Company Ownership O Christin Disi- Executive Designer O Canie – Marketing Director O Mia – Manager Inventories/Book Keeping

Apparel & Product Lines

Casual wearTopsCardigiansDresses

Dressy CocktailJacketsCardigans KnitsPantsShorts

Accessories O JewelryO Handbags/clutch O BeltsO Heels

Sales Strategy O Product/service selection:

O For seasonality and exclusive concerns, elo disi will carry 30 percent of merchandise and wardrobe accessories. In additional we will provide personal shopping services and special ordering for our customers through our catalogs.

Pricing: elo disi is committed to sale high quality clothing the price range will reflect mid to high pricing. Average price points will be around $100-$200.

Profit O To maintain profit margins of 20%,

elo disi will focus on obtaining average retail markup of 60% for all merchandise