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Located in the historical center of Florence, relies this avant-garde store, that representes the Islamic inspirations that enable the designer to innovate every collection, as well as the remeniscences from Beirut, his hometown. Ellie Saab wanted to show his fabulous creations in Italy and this is the perfect scenario. Via Tuornabuoni, a clean, dark but light space, in which every element is fluid and transparent, and the metal and lights combined together enable this store to be one of the most eagered from the outside.
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ELIE SAAB
Haute Couture Boutique, Florence, ItalyDesigned by: Kamilya Islamova, Filipa Ortigao, Aizhan Mukhanova
CLIENTElie Saab is a well-known brand for its gorgeous, feminine and breath taking wedding and evening dresses. Elie Saab works are divided into: ready to wear and haute couture collections.
Born in Beirut Elie Saab has started his career as a fashion designer in his home city. In 2010 he was invited to present his collection in Paris and six years later established him self in French fashion. However, Beirut remains the main source of inspiration, which is the place where everything has started and it will always be the place that gives him colours, mood and feelings to create more and more.
Elie Saab would now like to establish himself in the world of fashion in Italy. His goal is starting with an opening of his first Haute Couture Boutique in Florence, Italy.
Requirements: • Luxury design, that would collaborate and harmonised with the dresses. The design of space has to be organ-ised and designed so that the dresses would be seen on its best• Areas designated for storage, dressing rooms, waiting area, cash area, dresses and accessories displays: shoes and bags• Clear and functional layout • Innovative ideas are welcome
COLLECTION
LOCATION
Address: Via De’Tornabuoni, Florence, Italy
Elie Saab Haute Couture Boutique is located in heart of Flor-ence, on one of the famous streets and surrounded by luxury brands like Burberry, Pucci, Christian Dior, Prada and etc.
EXISTING PLANShop DesignFDA Scale 1:100
you can close this area
height: 4 metres, constant
Interior Master II
ENTRY
ENTRY
1966 cm
815 cm
50
cm
NOT TO SCALE
INSPIRATION
CONCEPT
Bright versus Dark
Islamic Architecture
Islamic patterns
Bright versus Dark
Lightness and flowy-ness
MOODBOARD
PROPOSED PLAN
NOT TO SCALE
AREAS = 15.8 sqm
= 42.5 sqm
= 37.6 sqm
= 12.8 sqm
= 57 sqm
NOT TO SCALE
SECTION - AA
NOT TO SCALE
SECTION - BB
NOT TO SCALE
SECTION - CC
NOT TO SCALE
SECTION - DD
NOT TO SCALE
INTERIOR DESIGN - Materials
An entire space of the Elie Saab Boutique is coated with Synthetic Cenetian Plaster (top im-age on the right).
Furniture and panels are made of gold painted metal.
INTERIOR DESIGN - Shoes and bags display
The shoe display is made with a shape taken from the panels. Materials: gold plated metal.
INTERIOR DESIGN - Display Area
INTERIOR DESIGN - Display Area
INTERIOR DESIGN - Seatting Area
Nini Andrade Silva Garota do Calhou Couch
FACADE
FACADE
LIGHTING PLAN
