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Elle India Media Pack
BRAND NETWORK
With 25 international editions and 2 million copies in circulation, it has
also become the world’s best-selling home magazine.
Digital
Events
Tablet
ELLE Decor India is the world’s largest selling home magazine. It’s an international brand, but each country brings a sensibility that resonates with the upscale, urban, feminine, educated trendy reader.
Primary Target Audience – Age Group – 31 to 55, Women 80% and Men 20% B2B Target Audience – Architects, Designers, Interior Decorators, Architecture and Design Students, Design Bloggers.
OTHERS – 4.9%
A H Wheeler 2125 Promotions / Office 1125 International 395 Total 3645 ALL INDIA NEWSSTANDS 73350 SUBSCRIPTION All – Subscriptions 20135
Metros Ahmedabad 4,405
Bangalore 5,915
Calcutta 5,770
Chennai 3,860
Delhi 17,215
Hyderabad 2,575
Mumbai 17,410
Pune 1,325
Trivendrum 425
New Markets Jaipur 265 Mangalore 245 Guwahati 300 Chandigarh 855 Lucknow 410 Indore 215 Ludhiana 380 Goa 225 Nagpur 205 Kolhapur 225
Subscription Online - Digital Edition 305 Magzter / Readwhere / Rockstand / Inflight Readers Physical Subscription 6,345
Additional Outlets Crossword, Oxford & Décor Stores 1,795 AHWheeler - Railway Stalls 630
Others Institutional Sales 540 Export - USA - SA - UAE - Nepal - Bangladesh 1,095 Promotion Copies 1,865
TOTAL
74,800
PARTICULARS ELLE ARCHITECTURAL GOOD
DECOR DIGEST HOMES
LAUNCH DATE 2000 2012 2008
FREQUENCY 6 6 12
COVER PRICE 2015 (INR) 150 150 120
4 COLOUR RATE 2015 (INR) 1,72,000 180,000 150,000
CIRCULATION 74,800 25,000 100,000
READERSHIP 224,400 100,000 300,000
C O M P E T I T V E A N A L Y S I S
F O C U S 2015
DECEMBER/JANUARY
Holiday
Anniversary Special
FEBRUARY/MARCH
Lighting
APRIL/MAY
Colour
JUNE/JULY
Bathroom
AUGUST/SEPTEMBER
Kitchen
OCTOBER/NOVEMBER
Living Room ELLE Decor Design Diary
F O C U S 2 0 1 5
ELLEDECOR.in
• IDEAS That You Can Use
• Elledecor.in is the ultimate platform for inspiration for your homes. From accessories to furniture to fabrics to flooring etc we have you covered with everything and more.
• Catch the latest trends from across the world along with the all the luxury news updates.
• Get the updates on latest collection in stores along with how you can do it yourself.
• International and local news events updates to ensure you have the best of the design world.
Rate Card elledecor.in
Section Ad Type Size Rate INR
Home Page
Leader board 960 x 90 75,000 Expando 960 x 300 1,50,000
Background Skin 453 x 1080 200000
Interstitial 480 x 320 25000
Skyscraper 300 x 600 87000
1st RHS Block 300 X 250 75000 2nd RHS Block 300 x 250 62,500
Shopping + Ideas, Get Inspired, Magazine, Events
Leader board 960 x 90 625000 1st RHS Block 300 X 250 62500
2nd RHS Block 300 x 250 50000
Skyscraper 300 x 600 150000
Content Article/Advt. 75000 Max 500 words
News, Leisure
Leaderboard 960 x 90 75000 1st RHS Block 300 X 250 50000
2nd RHS Block 300 x 250 75000 Skyscraper 300 x 600 35000
ELLE Decor India’s Social Influence
275 Lakh Fans
856 Followers
1786 Followers
ELLE Decor International Design Awards
• Ingenuity being one of our favourite
causes, the ELLE Decor Design Awards exist to recognise and celebrate creative visionaries and to discover emerging talent in product design.
• EDIDA is an annual roundup of the innovative and the inspirational; the simple and the superlative—the movers and shakers of tomorrow.”
India Design ID
• India Design ID was launched in 2013, as India’s definitive design week.
• A unique design property that brings together the best of the design community
• It is held annually in mid-February at the NSIC grounds in New Delhi, spread across 86,000 square feet.
• It attracts an audience of celebrated designers, architects, builders, as well as an upscale profile of decision makers, opinion leaders, and younger emerging audiences - on a single platform.
• India Design ID 2015 witnessed over 32,296 visitors across consumers & trade, including the VIP Preview onsite cocktail.
• In its fourth edition in 2016, India Design ID is set to become the go-to design destination in the country
STANDARD POSITIONS RATES 2015
FULL PAGE COVER 172,000
DOUBLE PAGE COVER 344,000
B&W FULL PAGE 145,000
TWO COLUMN VERTICLE 120,000
HALF PAGE 105,000
SINGLE COLUMN VERTICLE 67,500
DÉCOR RETAIL BOX 35,000
THICKER PAPER INSERT(170 GSM) 365,000
THICKER PAPER INSERT(200 GSM) 425,000
PREMIUM POSITION RATES 2015
COVER RGF 559,000
INSIDE COVER SPREAD 430,000
2ND, 3RD,4TH DSP 400,000
FPC FACING CONTENTS 190,000
FPC FACING MASTHEAD/EDITORS
NOTE/AKNOWLEDGEMENT 180,000
INSIDE BACK COVER 220,000
BACK COVER 360,000
Advertising Rates