ELIZABETH H. THOMAS Columbia, SC 29205 // LinkedIn: http://linkedin.com/in/elizabethhthomas

SUMMARY Passionate senior strategic healthcare marketing professional and internal communications specialist. Comprehensive knowledge of traditional print, digital, social and multi-media platforms — from strategy development to implementation through final execution. Expertise in campaign management to support internal and external stakeholder engagement to deliver consistent brand messages to obtain key performance indicators and grow sales revenue targets. Skilled at collaborating and leading multiple stakeholders, within matrixed team environments in complex organizations, to determine and balance audience needs to solve problems and deliver comprehensive, complex communication plans that link culture, drive engagement and align company-wide priorities to produce results. Capabilities include: content creation, key communication deliverables, portfolio project management, business analysis, knowledge management, event planning and coordination.

CAPABILITIES HIGHLIGHTS • Branding, Marketing, Communications Strategy

and Tactical Action Plan Management • Content Development, Editing and Management • Stakeholder Engagement Strategy Development • Relationship Building and Management Acumen

• Transformational Change and Leadership Champion • 6+ years Executive/Corporate Communications Support • Adaptable Self-Starter, Customer Service Orientation • Critical Thinking and Strategic Analysis Skills • Healthcare-specific quality improvement expertise

PROFESSIONAL EXPERIENCE

ELIZABETH THOMAS COMMUNICATIONS, LLC June 2015 – Present Owner / Communications Consultant – Columbia, South Carolina

Develop and deliver diverse portfolio of corporate communications projects and marketing strategies for national and regional clients.

Served as the Internal Communications Director for ChenMed, a privately owned medical, management and technology company based in Miami Gardens, FL which specializes in providing personalized primary care to low-to-moderate-income seniors with Medicare Advantage coverage in eight national markets via 39 medical center practices. Responsible for leading the enterprise-wide execution of the Executive Leadership Team’s companywide growth strategy to align business efforts and engage employees with the CEO’s vision and 2016 business goals. Responsible for content development and associated deliverables including Town Hall events (presentation decks, talking points) Executive email blasts, leadership texts, internet news stories, eLearning modules and print campaign materials. Full-time contract/engagement role; November 2015 – October 2016

Other clients include: The Medical Society of Virginia, Transform, Inc. and various small-to-midsized businesses.

HOSPITAL CORPORATION OF AMERICA (HCA) January 2011 – June 2015 Clinical Services Group (CSG) – Nashville, Tennessee

Senior Clinical Communications Writer April 2014 – June 2015

Developed, coordinated and delivered diverse portfolio of strategic corporate communications projects to support HCA’s Chief Medical Officer (CMO), Chief Nursing Executive and CSG’s Senior Leadership Team for use with internal and external audiences. Collaborated with key stakeholders to deliver departmental communication and branding strategy across platforms and mediums. Consulted with business partners, program and project subject matter experts to evaluate communication plans, priorities and key messages; managed and elevated brand to ensure consistent use of voice and leveraged thought leadership to advance CSG’s reputation. Deliverables included: External website development and content strategy for www.hcanursing.com, PowerPoint presentations, strategic communication plans, executive summaries, talking points, SVP departmental emails; supported Director of Communications in developing quarterly board reports, eNewsletters, digital templates, and other communications tools/materials on an ad hoc basis.

Elizabeth H. Thomas, page 2

(HCA, Continued)

Senior Communications & Education Specialist (promotion) March 2013 – March 2014 Meaningful Use Communications & Education Lead January 2011 – February 2013 EHR Program Office, Meaningful Use Program Leadership Team

Led, developed and executed comprehensive communication and education strategies to support complex, enterprise-wide clinical transformation program which generated approximately $1B in incentive payments for 132+ hospitals. Primary point of contact to Senior Leaders, corporate subject matter experts (e.g., clinical, operational and technology leaders), enterprise-wide (group, division, facility) program stakeholders. Researched, wrote and edited content for all program communications (e.g., companywide email blasts, presentation decks, webcasts, eNewsletter) and educational materials, tools and resources to support clinical and non-clinical internal audiences.

• Planned, led and managed 150-person off-site Stage 2 Boot Camp educational event to ensure Division and field stakeholder operational preparedness. Facilitated event agenda, meeting logistics, content strategy, presentation materials and post-event survey/evaluation process.

• Received HCA Star Award for leading department’s inaugural Community Service leadership team which planned and delivered four quarterly volunteer service projects during 2013 resulting in 250+ volunteer hours increasing employee engagement and raise awareness regarding year-round volunteering opportunities.

• Recognized as in-house communications skills and content-specific presenter/trainer for departmental workforce development efforts.

• Launched and published enterprise-wide program eNewsletter with consistent readership of 1800+ internal subscribers. Publication recognized by program stakeholders as the “go to” information source.

TANGO CREATIVE Marketing Communications Consultancy – Richmond, Virginia January 2001 – December 2010

Consultant / Creative Director

Managed freelance marketing communications firm and custom invitation design studio; responsible for all business operations including: business development, customer relationship management, vendor negotiations and management, and project management – from initial consultation to final delivery of projects/projects to small-to-mid-sized-businesses and nonprofit clients. Projects included: strategic plans, branding, corporate identities, direct mail, marketing collateral, promotional materials and Web projects with end-to-end involvement. • Developed event name, branding and marketing collateral for first annual golf tournament to benefit United Way

Services of Richmond and The Grand Kitchen Tour for the National MS Society of Central VA • Designed custom set props used on Food Network’s Cooking Thin show

McKESSON MEDICAL-SURGICAL July – December 2010 Marketing Communications Specialist (Contractor) – Richmond, VA Provided content and project management support for Extended Care market segments. Specific projects included: Campaign collateral and deliverables to support national tradeshows (e.g., pre-event direct mail pieces, industry ads, Website content, PDFs) and quarterly sales collateral/ promotional materials.

VHQC-NONPROFIT QUALITY IMPROVEMENT HEALTHCARE CONSULTING FIRM October – December 2009 Communications Manager (Contractor) – Richmond, VA Researched and wrote two comprehensive strategic communications plans; supported business development activities for Virginia’s nonprofit healthcare consulting firm/Quality Improvement Organization (QIO)

LANDAMERICA FINANCIAL GROUP January 2005 – January 2009 Commercial Services – Glen Allen, Virginia

Sales & Marketing Project Manager / Business Analyst August 2006 – January 2009 Recruited by VP of Sales for hybrid role to manage and support comprehensive portfolio of sales operations, marketing, product knowledge training and strategic initiatives for Fortune 500 sales force of 200+ national sales reps. Central point of contact for sales/marketing initiatives such as brand management, lead distribution and industry trade shows.

Elizabeth H. Thomas, page 3

(LANDAMERICA - Continued)

Business Process Consultant (Contractor) January 2005 – August 2006 20-month contract engagement to develop electronic documentation used in complex Commercial real estate transactions.

SYNERACTIVE (WEBSITE DEVELOPMENT FIRM) August 1999 – December 2000 Hired as a Web Designer (August 1999); promoted to Creative Director (June 2000) – Columbia, SC

UNIVERSITY OF SC – CAROLINA COLISEUM/KOGER CENTER FOR THE ARTS April 1996 – August 1999 Assistant Marketing Director, Marketing Department – Columbia, SC

EDUCATION

Johns Hopkins University; Verified Certificate via online certification offered through Coursera The Science of Safety in Healthcare, a 5-week online, non-credit course July 2014

University of Central Missouri; Dale Carnegie Course – Nashville, Tennessee COMM 2700 – Effective Communications & Human Relations/Skills for Success, 12-week course April 2013

University of South Carolina; Columbia, South Carolina Master of Education, Higher Education and Student Affairs, Program Emphasis: Counseling May 1995 • Completed additional course work in Marketing Management • Managed 12 part-time undergraduate ad sales staff members and generated $100K in annual ad revenue

Bachelor of Arts, International Studies; Minor: Graphic Design May 1991 Undergraduate Awards and Honors: Recipient, Hall of Leaders Award and Caroliniana Award, May 1990

TECHNOLOGY SKILLS SUMMARY OPERATING SYSTEMS: Cross-platform proficiency with both PC and Mac OS. SOFTWARE: Advanced expertise in Word and PowerPoint. Proficient with Microsoft Office Suite (Outlook and Excel), SharePoint, Publisher, Visio, Live Meeting experience. Advanced expertise in design applications (Adobe: Illustrator, PhotoShop, Acrobat and Distiller; Macromedia: Freehand). SPECIALIZED EXPERTISE: Managing/producing enterprise-wide webcasts with average audience size of 250-500 national internal stakeholders. Curated & published content to ATLAS (HCA’s internal intranet Content Management System). Produced podcasts.

COMMUNITY LEADERSHIP AND SERVICE HCA’S CARING FOR THE COMMUNITY (CFC) CAMPAIGN

Corporate Communications Committee Team Member, Community Development (September 2014 – June 2015) Served as volunteering subject matter expert regarding strategic communications planning efforts for newly relaunched year-round workplace volunteering and giving model for HCA’s Nashville-based corporate employees.

Clinical Services Group CFC Team Leader (July 2011 – October 2012) Ran and managed departmental workplace giving campaign to engage 200+ participants with full accountability for department’s performance to CSG’s SVP.

• Recipient, HCA Star Award – (December 2011)

WOMEN IN TECHNOLOGY IN TENNEESSEE (WiTT) Art2STEM Program Mentor/Coach (June 2013 – June 2015) Lead volunteer at John Early Museum Magnet Middle School. Served as primary point of contact for WiTT and corporate sponsorship partner – Jackson National Life

Speaker / Panelist (April 2013), Healthcare Tech Panel: “Measuring & Improving the Patient Care Experience”

NATIONAL MULTIPLE SCLEROSIS (MS) SOCIETY OF CENTRAL VIRGINIA Walker/Event Participant* (September 2004 & 2005) Chesapeake Bay MS Challenge Walk a 3-day/50-mile Event Fundraising totals: 2004 – $3,353; 2005 – $7,255 *Note: Walkers were required to raise $1,500 to participate

• Named the Top Fundraiser in VA in 2005 – out of 400 event participants