Elizabeth De Paiva Senior Marketing Manager

(408) 674.9613 liza@garlic.com www.linkedin.com/in/elizabethdepaiva

Highly accomplished, detail oriented and creative project and case marketing professional with extensive experience in leading all aspects of services marketing. Proven successful record in driving company growth through strategic integrated campaign programs that bridge the gap between sales and marketing, aligning corporate strategy and brand consistency across all channels. Results oriented, self starter and experience in managing 10M+ budgets. Skilled at brand development, project management and influencing stakeholders to embrace communication strategies. Experienced in both leading start-ups and established multi-cultural global companies.

B-to-B, B-to-C, Technology/Consumer Electronics

Brand Development and Integrated Marketing

Retail, OEM, Channel & Enterprise

Positioning, Messaging, and Content Development

Social Media and Digital Marketing-SEO/SEM

Packaging, Collateral, and Localization

Retail Merchandising and Displays

Product Launch

Tradeshow and Events

Project and Budget Management

Marketing Analytics and Research

Vendor/Agency Management and Negotiation

Professional Experience:

2013- Present Garrett Scott Company Brand, Strategy, and Account/Project Management

Helping clients become more visible, competitive, and profitable through strategic brand strategies in traditional and digital marketing solutions.

Account management, plan development, creative direction, and project management

Provide comprehensive brand research and strategy resulting in integrated brand marketing plans.

Expertise and experience concentrated in technology, retail/consumer goods, and financial services.

2009-2013 Brand and Digital Marketing Manager Consultant/Contract

Clients include: PayPal, (an eBay company) Western Bancorp, ReadyPrice, and Sigma Designs

Consultant on all aspects of marketing for various clients with a need for traditional and digital marketing solutions such as social media, webinars, (SEO) search engine optimization, (SEM) search engine marketing, blog, public relations, brand development and content creation.

Took a pivotal role in integrating new brand identity into existing global programs within PayPal and eBay.

Increased Google search rankings by 400% increasing brand awareness for Western Bancorp.

Created marketing email campaigns the increased sales by an average of 30% for ReadyPrice.

2006 -2009 SanDisk Corp. Sr. Marketing Manager, Global Communications – Brand, Retail Packaging, Collateral, Partner, Channel and Enterprise support for flash memory products (SD/HC, CF, mobile mini SD, USB, MP3)

Promoted from Retail Marketing Manager to Senior Marketing Manager within one year.

Built a team from 3 to 14 direct reports consisting of marketing and creative services professionals.

Managed global launch , production, distribution, localization, and asset management for marketing plans

Developed and managed $10.6M retail packaging and collateral budget.

Developed corporate brand through new look and feel system, brand voice, messaging, and package redesign.

Implemented worldwide packaging redesign, including all logistics, from concept to first customer ship.

Drove aggressive SKU management and reduction count saving over $3M in annual SKU maintenance costs.

Launched first Mobile SanDisk Latin America products program increasing sales in region by 20%.

Led a cross functional team to modify process/SLA reducing production time by 30% resulting in faster FCS. Managed qualitative and quantitative research efforts.

Coordinated product based focus groups and ROI based research for brand development.

Reduced packaging production costs by 50% while increasing consumer eco-friendly perceptions.

2003 -2006 LoanCity Manager, Marketing Communications and Public Relations

Directed the execution of all marketing plans for wholesale/B2B mortgage lender; responsible for branding, tradeshows, POS materials, print, email marketing, direct marketing, partner marketing, events and PR

Managed all aspects of public relations including press releases, speech writing, trade publications and analysts, and secured speaking engagements for CEO.

Developed and executed new brand identity through new logo, new look and feel system, tool kits, and website plan , including its website re-architecture and online fulfillment site.

Generated and executed national print and advertising campaigns.

2002 -2004 Garrett Scott Company Creative Direction and Account Management- Consultant

Account management, project management, and developed creative direction for client programs.

Incorporated clients feedback to modify design solutions without sacrificing creative and strategic integrity.

2000 -2001 Sun Microsystems Inc. Marketing Project Manager, SSG & Sun ONE- B2B

Managed and developed – from conception through production and distribution – strategic, B2B customer focused communications for Solaris, Java, Forte, and Sun ONE.

Specialized in creative launch projects to maximize exposure of a new product launch.

Brand evangelist –driving consistency through corporate guidelines.

Developed integrated marketing plans to successfully meet marketing objectives through key deliverables.

Managed all aspects of event logistics from set up to tear down.

Introduced new project ideas for collateral and tradeshows, resulting in cost-cutting measures and maximum content exposure.

1998 – 2000 Creative Labs, Inc. Retail and Channel Marketing Manager for SoundBlaster Live, - U.S. & Brazil

Responsible for managing all marketing communications and supporting product and channel market plans in alignment with corporate initiatives for the North America and Latin America region. Managed new product launches, localization, packaging, product revisions, US/LATAM website and national promotions

Work closely with Sales Regional Managers and Channel Director to support field needs.

Supported VARs, Reseller, and distributor plans for the Latin America Region that includes creation of collateral, educational trainings, partner web portal support, localization for collateral/packaging, POPs, TCC, and advertisement publications

Supported global tradeshow management, booth design plan, calendar, set up, graphics, and collateral.

Education –Bachelor of Arts in Design Studies -Graphics, San Jose State University,

Social Media certification in progress

Additional Languages- Fluent in Portuguese