Electronics Synopsis

8/3/2019 Electronics Synopsis

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SYNOPsis



OBJECTIVE:

THE AIM OF THE OUR PROJECT FORTERM PAPER IS TO HAVE A RESEARCH

AND DEEP STUDY ON THE

FLOURISHED ELECTRONIC INDUSTRY

IN INDIA WITH ELABORATION OFBOTH LOCAL AND FOREIGN PLAYERS

IN THE RESPECTIVE FIELD.IT ALSO AIMS

AT ANALYSING THE CUSTOMER

BEHAVIOUR AND DEMANDALONGWITH CHANGING

TECHNOLOGIES AND NEW

INNOVATIONS IN THE RESPECTIVE

FIELD.



SUB OBJECTIVE: • WITH RESPECT TO PGBM(PRINCIPLES OF GOBAL

BUSINESS MANAGEMENT)WE ARE REQUIRED TO ANALYS

THE GLOBAL BUSINESS STRATEGIES OF SOME TOP

COMPANIES FOR THEIR EXPANSION ALONGWITH THEIR

LATEST NEWS AND UPDATES.

• WITH RESPECT TO MARKETING MANAGEMENT WE

NEED TO EVALUATE MARKETING

STRATEGIES,ADVERTISEMENTS AND VISION OF TOP

BRANDS IN THE SECTOR.

• WITH RESPECT TO ACCOUNTING WE WILL BE

ANALYSING FINANCIAL STATEMENTS OF SOME OF THECOMPANIES.



. WITH RESPECT TO INFORMATION TECHNOLOGY WEARE SUPPOSE TO USE VARIOUS TOOLS AND TECHNIQUESFOR ANALYSING VARIOUS FACTS ,FIGURES AND TRENDSWITH MOST ESSENTIAL PART OF ICT.

. WITH RESPECT TO QUANTITATIVE APPLICATIONS ,WEWILL BE PRACTICALLY APPLYING SOME METHODS USINGLIVE DATA.

• WITH RESPECT TO ECONOMICANALYSIS ,WE NEED TOEVALUATE COMPETITION LEVEL,IMPACT OF CHANGE INNATIONAL INCOME,GOVERNMENT POLICIES ANDFOREIGN INVESTMENT PLANS.

• WITH RESPECTTO HUMAN RESOURCES WE SHALLELABORATE HRM POLICIES AND VARIOUS PRACTICESFOR EMPLOYEE TURNOVER,SATISFACTION ANDTRAINING ETC.



INTRODUCTION TO THE SECTOR

• A world without electronics is no less than being a

handicapped. Every generation needs electronic

products to foster the lifestyle of the people

belonging to any particular generation.• The Indian electronic industry has shown a steep

hike following the rapid development in 1990s. Since

then, the market has witnessed a growth of nearly

about 30% per annum purely driven by the

consumer electronics that keep on changing with

the changing trends and generations.



• The electronics industry in India is driven mainly by the

mobile phones, computer and computer component sectors.

According to the industry resources nearly about 75% of thetotal Indian populace live beyond the poverty line and these

are those who have sufficient disposable income to fulfill the

need of consumer goods like mobile phones and computers.

• The next in line is the computer technology is taking a swift

turn because of the growing software industry in the country.

India is believed to be the leading software service provider

across the globe.

• The introduction of laptops in India has given a big leap to

the software industry as now people are not bound to a

specified place for exchanging mails and data. Furthermore,

the electronic industry is yet to see new advancements with

the proposed innovations and new talents entering the

market.



DATA COLLECTION

• Primary Source

• For primary data collection we are approaching the

consumers directly. The sampling technique is non-

probability and convenience sampling.

•Secondary Source

• We will collect secondary data from company’s

websites and Search engines like Google and other

related websites. Apart from that we will also collect

data from market research papers

• And market research based company’s websites.



RESEARCH VARIABLES• Dependent Variable

• “Consumer buying behavior with reference to liquorin the Indian Market”.

• Independent Variable

•

Demographic variables like age, gender and socialclass.

• Price of various electronics.

• Trade and external/internal enviornment at

electronic shops .

• Consumer reaction at every level.

• Switching from one brand to other brands

• Changing technology and new innovations



PRODUCT LINE:

• TELEVISIONS

• LCD’S AND LED’S

• MUSIC PLAYERS AND

HOME THEATRES

•

VCD/DVD/MP3 PLAYERS• DIGITAL CAMERAS AND

HANDYCAMS

• LAPTOPS AND Ipads

• CELLPHONES

• AIR CONDITIONERS

AND COOLERS

• REFRIGERATORS

• WATER HEATERS

• WASHING MACHINES

• DISH WASHERS

• GRINDERS

• MICROWAVEOVENS

AND GRINDERS

• OPTO AND MEDICAL

ELECTRONICS



PROMINENT PLAYERS

• LG

• SAMSUNG

• SONY

• WHIRPOOL

•AIWA

• VIDEOCON

• TOSHIBA

• PHILIPS

• TECHNICS

• THOMSON

• PANASONIC

• HITACHI

• CANON

• JVC• PIONEER

• FUJIFILM

• GODREJ

• KELVINATOR

• VOLTAS



Thank you

Documents

Electronics Synopsis