INTELLIGENCE COMMUNICATIONS CHANGE

+32 04 7812 4031 info@chandlerthomas.com

CT

CT’s approach CT provides impartial political and communications intelligence that helps corporations and governments make better decisions faster. We got our start when we developed the first data based political strategy in EU politics for the EPP President’s Cabinet at the EU Parliament. Since then we’ve done lobbying, branding, crisis communications, marketing, and research for multiple industries – fashion, bio-tech, government, insurance, education and IT for the public and private sector -- in Brussels and New York City. Our knowledge in new technologies and multiple global industries allows us to create holistic communication, intelligence and public affairs strategies that are better and faster than those offered by traditional communications firms.

•  A/B testing: We’ll figure out which topics and content grabs people’s attention.

•  Network Analysis: Find how people, events and places are connected, in addition to discovering risks and opportunities.

•  Machine Learning: Strategies are continuously learning the emotional triggers and cultural codes of target audience.

•  Temporal Analytics: Understanding and event or instance’s timeframe – past, present and future.

•  Segmentation: Allows us to target messages to people’s behaviors and

identity and interest – people will see personalized content that they understand at the right time.

•  Channel Agnostic: Going to the channel that will have the highest impact - don’t waste money fighting upstream.

•  Micro targeting: Targeting messages at the optimal time based on psychographic segmentation.

•  Message forecasting: We can predict if your message or branding will work prior to launch.

Technologies:

Intelligence CT is the first and only data-driven communications and political intelligence firm in Brussels. Bringing together disparate data sources such as social, web, internal, and cultural intelligence, has proven extremely accurate in predicting global risks and fast-rising opportunities. We invest heavily in the latest technology which allows us to process information better and design channel agnostic communication and public affairs strategies that leverage heuristic traits, are faster, and take the whole picture into consideration in an impartial way.

Trillions of data points are created per second. We turn that into intelligence. Every day there are 3.6 trillion words created on email and social media. A New York Times Weekly Edition contains more information than the average person in the seventeenth century was likely to come across in their entire lifetime. In 2008 we were consuming three times as much information as we were in 1960. By 2020 we’ll be generating forty-four times more data than we are producing today.

16 Billion words on Facebook 400 Million tweets 1 Million blog posts 2 Million comments on Wordpress 156 Billion emails

As the speed of markets, media and information continues to rise, making decisions that are “roughly right” have a higher value than more precise, but slower decisions in most situations. In this environment, because communications is the key cog in translating intelligence into opportunities, designing communications business processes that are inherently actionable is vital.

Communications

Example: Barack Obama “Truth Squad” was able to counter GOP attacks in near real- time with “Lo-Fi” video responses. This was only possible because of their data-driven listening centres and willingness to act.

The value of a good decision is highest in the beginning.

Time

Value

Knowledge Liquidity = A CT concept to assess how fast organizations find, use and enact knowledge gained. At the end of the day, the real risk is not doing anything.

Benefits (transient advantages) vastly deteriorate shortly thereafter - the speed of information to action is paramount to creating the value of data, something organizations still struggle with.

CT creates business processes that allow organizations to leverage real-time information for communications and political risk faster, increasing their knowledge liquidity. This is built on contrasting sentiment and behavior data. The majority of business operations are not set up to take advantage of the real-time nature of data-based decision making which leads to a huge loss of return on investment and ineffective strategies. Welcome to the end of competitive advantage and into the world of transient advantages and temporal monopolies.

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Segmentation As people’s expectations of how companies and governments engage with them empathetically continues to rise we need to understand the global conversation and our target demographics to avoid making irrelevant content and promotional strategies. Goals: •  What your constituents and competitors are thinking. •  Which are the best topics, content and issues to prioritize. •  How ideas and topics spread.

Studies show political experts consistently fail at forecasting and do worse than random guessing. To influence we need to know how and why people and subjects interact at the most granular level possible. To counter risk and find opportunities we need to know direct and indirect influence and connectedness. Data’s impartiality beats gut feeling and anecdotal evidence every time.

Target threats, deliver opportunity.

European Parliament and the proposed “95 Grams car goal” networks visualized.

“Fish fight @tesco- what are your Prawns eating”

Case Study: DG MARE channel influence assessment.  

European Parliament vote on Discards.

Dangers of overfishing on coastlines.

By monitoring the maritime online media ecosystem trends, we were able to understand what content people were engaging and how channels such as mainstream news and Twitter, the two largest sources of information, influenced each other for each specific issues (e.g. over fishing and prawns). By understanding this, we were able to target and frame messages more effectively and develop a more efficient dissemination strategies for the Common Fisheries Policy communication.

Showa how each channel and sources influences one another. In this case Twitter affected mainstream news.

Mainstream news seems to be effecting the pulse of Twitter.

Gone are the days of setting a plan and letting it run its course. Public affairs and communication efforts have become easier to place, measure, and expand i.e. scale. Companies that do not do this waste resources and lose opportunities.

Constant measurement and refinery of communication and product initiatives.  

Understanding the timing between advertising/content output and increase in searches in vital for getting the most out of budgets and reallocation.

Although just 15% of its campaign budget went to Online marketing, digital accounted for 38% of the all sales.

Ultimately, refinery of ad spending generated 9% more revenue with the same budget in an already saturated marketplace. In less saturated markets such as politics or policy the ROI gained is typically 300-500% over traditional methods.

Case Study: Analytics revealed that company X could have made better use of cross-media effects on website traffic.

Communications is zero-sum.

The top sources reporting on EU affairs that are associated with the European Parliament in the last month.

Humans can categorize propositions in less than 150 milliseconds. Within 30 minutes, they’ve made lasting judgments about your industry, brand or self. Strategies need to leverage heuristics, be channel agnostic, and work with specific medium characteristics. For your point to get across, it’s all or nothing. Don’t leave it to chance.

Testimonials

“CT LLC’s knowledge of the technologies that make social media work effectively are superb. Their ideas can certainly help companies become more visible in what they do and more convincing to their clients” - George Barton, Delivery Director & Country Manager - Intrasoft International

“CT LLC are experts in social networks and communication issues. They are serious, reliable and professional. I can only recommend them.” - Antoine Ripoll, Director of the European Parliament Representation to the United States Congress  

+32 04 7812 4031 info@chandlerthomas.com

•  Political Advising •  Competitive Intelligence •  Netnography •  Web Analytics •  Search Engine Marketing •  Search Engine Optimization •  Social Media

•  Multi-Channel Campaigns •  Change Management •  Influence Mapping •  Market Research •  Messaging •  LinkedIn Training •  Reputation Analysis

Services