Electromobility has a bright future. Make it happen with ... · PDF fileElectromobility with Bosch Automotive Electronics Electromobility has a bright future. Make it happen with Bosch

Internal | AE/OFE-S | 20/06/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,

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Electromobility with Bosch

Automotive Electronics

Electromobility has a bright future.

Make it happen with Bosch.

Markus Schmidt, Robert Bosch GmbH,

Executive Vice President Sales Automotive Electronics

1 1

Megatrends: e-mobility



Electromobility with Bosch Berlin High-level Dialogue


Resources

Urbanization Climate Protection

Demography

Energy Technology

Energy Storage

Electric Vehicle Electric

Scooter eBike

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Evolution: electric driving

Time – increasing acceptance of e-mobility

decre

asin

g b

att

ery

co

st

Plug-in Hybrid

Electric vehicle

Hybrid

eBike, eScooter

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Our portfolio covers a wide range

Efficient systems

for eMobility

Reliable complex

subsystems

High tech

components

Ecological energy

harvesting

Intelligence for

infrastructure

4

Market Volume: Sales per year, annual growth


World

W-EU

NAFTA Asia

0

10

20

30

40

50

60

2008 2012 2015 2018

Electric Scooter

Scooter Style Electric Bike

E-Bike/Pedelec

Asian markets dominate with „Scooter Style Electric Bike“;

W-EU and NAFTA dominated by E-Bikes/Pedelecs

CAGR: 11%

source: Hannes Neupert Consulting

0

10

20

30

40

50

60

2008 2012 2015 2018

CAGR: 10%

0

1

2

3

4

2008 2012 2015 2018

Mio. vehicles



CAGR: 32%

0

1

2

3

4

2008 2012 2015 2018


CAGR: 30%

Mio. vehicles

Mio. vehicles

Mio. vehicles

• Commuting

• Low-spending power

• Working class

• Legislation / regulation

• Energy saving

• Commuting

• Health, comfort, fun

• “Be green” image

5





CO2-Legislation

Taxes

Soft factors Business model

Urban traffic limits / Megacities

Internal combustion engine Hybrid vehicle Plug-in Hybrid Electric Vehicle

Base: Progress in Battery Technology and Charging Infrastructure

Bridging Technology

Oil-Reserves & fuel price

Drivers of Powertrain Electrification

6





Market Development

Sales PC & LCV<6t (mio. vehicles) *

HEV = sHEV & mHEV, thereof ca. 90% sHEV

78 115

HEV/PHEV:

1.1

EV:

0.1

HEV:

6.5

EV:

2.5

2011 2020

PHEV:

3.1

2015

104

HEV/PHEV:

4.0

EV:

1.2

76.7

98.4 103.3

17.827.0

51.4

55.457.2

7.8

22.2

27.6

23.7

EV

PHEV

HEV

CNG/LPG

GDI

PFI

Diesel

Pure ICE

* Prognosis RB

7

Market Development – Electrification




Sales PC & LCV<6t (mio. vehicles) *

HEV = sHEV & mHEV, thereof ca. 90% sHEV

2020 total vehicle sales 115 mio.

1.1

0.3

1.0

1.2

3.1

2.5

0.3

0.6

JP

1.1

1.7

CN

2.5

0.6

US

4.6

3.0

WEUWorld

12.1

6.5

1.41.0

3.3

HEV

EV

PHEV

* Prognosis RB


8





NAFTA

• Main systems: Powersplit Hybrids

• Plug-In Hybrids+ EVs remain niche markets

• CAFE regulation is main driver.

• Influence of gasoline price decreasing due to

small vehicle introduction

Europe

• Main systems: Parallel Hybrids, electric Axle

drives (Hybrids, EVs)

• High volume prognosis for EVs+PHEV

• High willingness to pay of end customers for

real inner city e-driving

Electric driving is fun

China

• Government focus: independence of oil

main systems: Plug-in Hybrids, EV

• New Energy Vehicle legislation released:

high volume targets for 2015/2020

• Dynamic market, many players

Market drivers influenced by government

Japan

• 20% Hybrid vehicle share in 2012*

5 top selling vehicles are Hybrid only / have

hybrid option

• Hybrids B and C-segment

• End customer focus: cost & technology

Desire for new technologies, fuel efficiency

Fuel economy (MPG!)

*YTD 09/2012 EV: Electric Vehicle CAFE: Corporate Average Fuel Economy

Regional Trends

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(e)Mobility Software Products and Solutions


The eMobility Starter Package as a software solution for

Service Provider, running and managing a charging

infrastructure for electric vehicles.

Integrates users, service providers, vehicles, charging stations

and services on a cloud-based software platform.

Customers can charge the vehicle on different locations

Provision and Management of Charging Infrastructure Network

Brokering Service to establish Mobility ecosystems

(connected intermodal mobility on demand)

Solution for Mobility Provider, also different branches like OEM,

Broker of Rental Cars, Bike-Sharing and public transportation,

to mutual share their services.

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eMobility: Attractive opportunity for Bosch

Trend towards electrification of Passenger Cars

Combustion engine still dominating

Electrification is coming driven by Fuel price, CO2 Legislation and Megacities

Trend towards Light eMobility

eBike in Europe for individual commuting, energy saving, health and fun

eScooter very successful in Asia because of commuting,

affordable product and legislation. Governmental support still missing in Europe.

11 Internal | AE/OFE-S | 20/06/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,




11

Summary

Bosch well prepared for all kind of electrification:

Battery

Electric motor

Power electronics

Photovoltaic inverters

Drive systems

Software backbones

Power electric vehicle

infrastructure



Electromobility with Bosch Berlin High-level Dialogue


Thank you!

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Electromobility has a bright future. Make it happen with ... · PDF fileElectromobility with Bosch Automotive Electronics Electromobility has a bright future. Make it happen with Bosch