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Organizing a Great 2021 Electric Vehicle Event
Today’s Presenters
Kylie Morgan
Plug In America
Assistant Program Manager
Elaine Borseth
Electric Auto Association
Vice President
What is Drive Electric Earth Day?
● International campaign of online and safe, in-person events
● Organized by volunteer EV drivers and advocates
● 100+ events in 40+ states● National support and organization
from the Electric Auto Association and Plug In America
FAQs● Who can sponsor my event?
○ Events can be sponsored locally by any automaker, charging company, or other organization. Local sponsors can be promoted on your event’s marketing materials.■ National sponsors should still be recognized.
● What vehicles should I showcase at my event?○ Drive Electric Earth Day focuses solely on plug-in electric
vehicles.○ Emphasis should be given to freeway-capable production
vehicles although others, such as e-bicycles may be included.
● When is Drive Electric Earth Day?○ The whole month of April!
● Can I do more than one Earth Day event?○ Absolutely. Some teams have done more than 10 events.
● Is event insurance required?○ This depends on where you host our event, but often isn’t a
requirement. Please email our Support email for resources.
● DEED brings value to existing Earth Day Events○ Showcase EV sustainability / cost savings /
performance○ Brings added excitement to Earth Day
event○ Increases event promotion and awareness
● Check the Earth Day website to find events in your area○ https://www.earthday.org/earth-day-2021/
● Connect with local bike shops, colleges, zoos, libraries, museums, etc.
Partnership
Photo Credit: Joseph Montuori
Guest Speaker ● Growing community of EV owners and enthusiasts in Richmond, Va., founded in 2014; became EAA chapter in 2017
● Activities fall under 3 buckets: education, outreach, and advocacy
● All three types of activities had to be done differently in 2020 in the midst of the pandemic
Charles Gerena
Drive Electric RVA
Lead OrganizerLazy 8 Fall Cruise, November 2020
In-Person Events - Safety Requirements
● We’ll release detailed updates soon● Masks required● Social distancing required● Must follow all local, state, and federal
safety requirements
Online EV Events - Activities
Activities● Virtual EV test drive
○ YouTube: Plug In America Chevy Bolt test drive
● Charging station demonstration/tour● Virtual happy hour / car meet
○ Zoom spotlight feature
● EV mocktails○ Electric Slide recipe (lemonade/blue sugar rim)
● EV road trips● EVs and solar● EVs and equity● EV incentives
Photo Credit: Xcel Energy
Online EV Events - Best Practices
● Virtual test drives○ Engage local dealerships○ Use pre-recorded videos○ Variety of PHEV/BEVs
● Event reach○ Promotional partners○ Facebook / YouTube live○ Streamyard○ Paid ads / local radio / grocery store flyers
● Entertainment○ Music○ Free giveaways for first ## attendees○ Engaging activities - guess how much you’ll save
driving this EV in [your city, state]
Photo Credit: Xcel Energy
Online EV Events - Volunteer Roles
● Technical support / backup webinar host● Comments monitor● Virtual EV test drives● Promotional partner
Online EV Events - Resources
● Buying an EV○ PlugStar.com
■ Qualified electricians■ Purchase incentives by ZIP code■ EV certified dealerships■ Browse EVs
○ EV Support Program■ Call center and email for EV questions
○ Electric Auto Association■ Local EV owners■ Fact sheets
○ Plug In America■ Used EV buyer's guide
○ Local utility incentives
Online EV Events - Sponsorship Benefits
● Value = direct engagement with consumers and brand visibility
● Ideas○ Pre-recorded sponsor message○ Pop-ups/polls asking attendees if they want to
learn more about sponsor’s product or service○ Include sponsor logo on welcome slide○ Event networking app that enables more direct
interaction between attendees and sponsors
Guest Speaker ● Central Jersey EAA was founded in 2019 by converting from New Jersey EAA
● North Jersey and South Jersey have their own clubs, working closely together, sharing resources & supplies
● Monthly meetings - converted to virtual due to the pandemic
● Fall ‘20: Four in-person EV shows with face covering & social distancing
● Webinar in partnership with Duke Farms and NJ Board of Public Utilities
● My EV story video● Facebook posts
Stan Jaracz, PhDPresidentCentral Jersey Electric Auto Association
In-person EVents Supported by Progressive TownsWest Windsor NDEW, 10/3/20East Brunswick, NDEW, 10/4/20
Classic Car Show, 9/20/20
EV101 Webinar with Duke Farms and NJ BPUMarketing: Duke Farm’s mailing list, Facebook, LinkedIn, Meetup
Event recording: YouTube
Add Flag or Banner, take a picture, post & share!Set up appointments with EV drivers to take a cool photo:● At your home● At their home● At public charger
Share on Social media
Drive Electric Earth Day Resources● All events
○ EAA / PIA EV owner network○ Sample press releases, social media
graphics/posts, and other templates○ Form to request dealer outreach assistance
● Safe, in-person events○ EV educational / sponsor flyers and a banner
● Online events○ Pre-recorded EV 101 video and template
slide deck○ DEED Zoom backgrounds
Photo Credit: Knoxville Electric Vehicle Association (knoxev.org)
Questions?● Email [email protected] with questions regarding Drive
Electric Earth Day
● For EVent Coordinator’s Handbook or EV Educator, go to ElectricAuto.org or contact Elaine Borseth at [email protected]
