ELC 200 DAY 8. Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 2 Agenda Assignment #3 Due Feb 8 Syllabus Change –I will cover Chap 16 After

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ELC 200

DAY 8

2WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall

Agenda

• Assignment #3 Due Feb 8

• Syllabus Change– I will cover Chap 16 After Chap 7 instead of

after chapter 12– Allows students to begin work on eCommerce

Initiative Framework

• Today is a Discussion on Web Management Tools and Web Portals


Assignment # 3

• On page 129 and 130 – Do the following questions from the Discussion

Questions Section– 1, 2, 3 & 7

• On Page 157 – Do the following questions from the Discussion

Questions Section– 1, 2, 4, & 6

• Turn in a well formatted Word Document• Due at the beginning of the next class

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Chapter 5Web Management Tools and

Web Portals


Some Basic Questions • What is the non-technology fuel for eCommerce?

What makes it work besides computers and networks?– Information and Knowledge

• So how do you find it, get it, keep it, sort it, use it and give it out in a manner that is useful and productive to all the consumers and the producers of the information and knowledge?– The problem is called Knowledge Management and the

current solution is Portals


Portals:The Basics

Portals are considered to be virtual workplaces that:

• Promote knowledge sharing among different categories of end users

• Provide access to stored structured data

• Organize unstructured data


The Basics (cont’d)

Portals are tools that could:

• Simplify access to data stored in various application systems

• Facilitate collaboration among employees

• Assist the company in reaching its customers


EVOLUTION OF PORTALS

• Search engines

• Navigation sites

• Portals evolved to include advanced search capabilities and taxonomies

• Good paper on knowledge portals– http://www.isoc.org/inet2000/cdproceedings/7d/7d_2.htm


Evolution of the Portal Concept


Difference between Knowledge and Information

• […] knowledge is based on personal experiences and cultural inheritance and fundamentally tacit. We use our knowledge to perform actions such as creating information. Although the knowledge required to create the information is interwoven with the information, the reader must still have knowledge similar to that of the creator to be able to interpret the information. The more overlapping that cultural background between the two, the easier the information is understood. Information is a vehicle for reflection that may, by informing the reader, expend or relocated his or her knowledge state. (p.9)

– Stenmark, D. (2002). Information vs. Knowledge: The Role of intranets in Knowledge Management. In Proceedings of HICSS-35, Hawaii, January 7-10, 2002

• http://w3.informatik.gu.se/~dixi/publ/ddoml02.pdf


Knowledge Portals Versus Information Portals

Enterprise Information Portals

• Use both “push” and “pull” technologies to transmit information to users through a standardized Web-based interface

• Integrate disparate applications into a single system

• Have the ability to access both external and internal sources of data

Enterprise Knowledge Portals

• Are goal-directed toward knowledge production, knowledge acquisition,knowledge transmission, andknowledge management

• Are focused on enterprise business processes

• Provide, produce, and manage information about the validity of the information they supply

• Include all EIPs functionalities


Business Challenges

• A move from product to customer centric organizations– Understand and predict Consumer behavior– Offer the right product at the right time for the right

price

• To optimize the performance of operational processes in order to reduce costs and enhance quality

• Companies need to commercialize their products at the lowest price possible


Portals and Business Transformation

• The explosion of key business information captured in electronic documents

• The speed by which the quantity and kinds of content is growing

• Challenges:– Shorter time to market– Knowledge worker turnover– More demanding customers and investors


Why Organizations Launch KM Programs


The Benefits of Knowledge PortalsProductivity

Locating Documents

Collaboration

Better Decisions

Quality of Data

Sharing Knowledge

Identifying Experts

E-mail Traffic

Bandwidth Use

Time in Meetings

Phone Calls

Response Times

Redundant Efforts

Operating Costs

Time to market


Knowledge Portals Components

• Content management

• Business intelligence

• Data warehouses and data mines

• Data management


Portals Components

Source: http://www.alvea.com


Knowledge Portal Technologies

• Gathering

• Categorization (taxonomy)

• Distribution

• Collaboration

• Publish (external to portal)

• Personalization

• Search/navigate


Portal Features and Benefits


Layers of The Portal Architecture for Microsoft


Types of Collaborations

• Asynchronous collaboration – human-to-human interactions via computer

sub-systems having no time or space constraints. Queries, responses, or access occur anytime and anyplace

• Synchronous collaboration – computer-based, human-to-human interaction

that occurs immediately (within 5 seconds). It can use audio, video, or data technologies


Another Distinction

• Push technology places information in a place where it is difficult to avoid seeing it

• Pull technologies require you to take specific actions to retrieve information


Requirements for Successful Collaboration Tools

• Comfortable e-mail systems• A Web browser • Simple search functionalities • Collaboration services with a multipurpose database• Web services • Indexing services for full-text search of documents• Well-organized central storage locations


Synchronous and Asynchronous Collaboration

Synchronous collaboration

• Teleconferencing– Advantages: personal, immediate

feedback– Disadvantages: expensive, often

does not work well across time zones

• Computer Video/ Teleconferencing– Computer-based teleconferencing

and video- conferencing is a rapidly evolving technology that has tremendous potential for distributed organizations

Asynchronous collaboration

• Electronic Mailing Lists– Advantages: cheap

– Disadvantages: limited communication medium

• Web-Based Discussion Forums– Advantages: same as electronic

mailing lists except requires slightly faster Internet connection

– Disadvantages: cultural resistance


Synchronous and Asynchronous Collaboration

Synchronous collaboration

• Online Chat Forums– Allow multiple users to

communicate simultaneously by typing messages on a computer screen

Asynchronous collaboration

• Lotus Notes– Advantages: comprehensive

collaborative solution employing

state-of-the-art technologies for

communication, document management, and work flow

– Disadvantages: expensive to deploy when compared with other collaboration technologies


The World Bank Case

• The World Bank spent a fortune on classifying knowledge

• The bank employs XML–enabled Oracle data engine to drive a document management system linked to LotusNotes groupware

• Codification of technologies needs to be evaluated in terms of a return on investment


KM Architecture at the World Bank


Intelligent Agents

• Intelligent agents are tools that can be applied in numerous ways in the context of EKPs

• Intelligent agents are still in their infancy

• Agents are software entities that are able to execute a wide range of functional tasks


Intelligent Agents Services

• Customized customer assistance with online services

• Customer profiling based on business experiences• Integrating profiles of customers into a group of

marketing activities• Predicting customer requirements• Negotiating prices and payment schedules• Executing financial transactions on the customer’s

behalf


New Trends in Portal Technologies


Critical Issues for Knowledge-Sharing Programs

• Responsiveness to user need• Content structure in large systems• Content quality requirements• Integration with existing systems• Scalability• Hardware–software compatibility• Synchronization of technology with the

capabilities of users


Portal Vendors

Vendor

KM PortalProduct

Feature Summary Best Uses

Lotus/IBM Lotus Raven 1.0 (in beta)

• Intelligent taxonomy

• QuickPlace collaboration tool

• Assigns value to data based on how often it is used

• Portal replication

• Facilitates content management

• Self-creating and refining taxonomies

• Personnel resources linked to data sources

• Advanced collaboration

• Easy portal repurposing

• Rapid application development with associated KM packages

Open Text MyLivelink Portal 1.0 with Livelink 8.5.1 KM software

• Integrated work flow

• Quick integration of features

• Quick portal deployment

• Integrated KM

• Document management and work flow

• Custom collaboration spaces (personal, project, or enterprise)


Portal Vendors (cont’d)

Vendor KM PortalProduct

Feature Summary Best Uses

Plumtree Plumtree Corporate Portal 4.0

• Automatic population

• E-mail, voice, and wireless notification

• Integration with LDAP directories

• E-room tools

• Easy and extensive content and application integration

• Scalability

• Advanced security

• Trainable taxonomies

• Various data access

• Customization and extensibility

Woolamai WebMeta Engine 1.0

• Quick integration

• Flexible portal interface

• Knowledge taxonomy adapts to data views

• Data-mining functionality

• Web site statistics

• Usability

• Tracking site statistics

• Content streaming to wireless devices

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Chapter 5Web Management Tools and

Web Portals