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Effective Storytelling Sable K. Nelson, Esq. Policy Analyst NMAC

Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

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Page 1: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Effective Storytelling

Sable K. Nelson, Esq.

Policy Analyst

NMAC

Page 2: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

As we wait to start the

Effective Storytelling

webinar, be sure to…

Register to Participate in HIV/STD Action Day on Sept. 6th (if you haven’t already):

https://nmac.z2systems.com/np/clients/nmac/survey.jsp?surveyId=37&

Checkout the Action Day site: http://www.nmac.org/programs/hivstd-action-day/

For more information, please email [email protected]

Page 3: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

For more information, visit:

http://www.nmac.org/programs/hivstd-action-day/agenda/

NOTE: For HIV/STD Action

Day on September 6th:

• You do NOT have to

research your U.S.

Senators or U.S.

Representative. NMAC

will research this for you.

• You do NOT have to

request a meeting with

your U.S. Senators or

U.S. Representative.

NMAC will set-up the

meeting for you.

Page 4: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

This Webinar Will… Describe the current political climate of

Capitol Hill as it pertains to HIV-related

policy

Summarize the HIV/STD Action Day “asks”

Review the materials that will be in the

Action Day folders

➢ Discuss how to best use these resources to

enhance their advocating to protect key

HIV-related programs.

Provide attendees with

an opportunity to hear

from experts in the HIV

policy field about what

messages need to be

heard on Capitol Hill

and how to weave

personal narratives

into those messages.

Page 5: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

If you have a question during

this webinar…

FYI: Everyone’s audio has

been muted by the

Presenter.

Page 6: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position
Page 7: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Current Political Climate of Capitol Hill

(as it pertains to HIV-related policy)

Matthew Rose

Manager

Treatment Division

NMAC

Page 8: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Annual Budget

Process

•The President submits a detailed budget request for the coming fiscal year, which begins on October 1

•Due by the first Monday in February

Step 1: The President's Budget

Request

•Congress usually holds hearings of authorizing and appropriating committees to ask administration officials about federal agency to justify funding requests

•These hearings generally start in February and run through the spring

Step 2: Congressional

Hearings•The federal House and Senate Budget Committees then develops its own budget resolution which sets the revenue and spending targets

•Due by April 15th

Step 3: The Congressional

Budget Resolution

•The federal House and Senate Appropriations Committees determine program-by-program funding levels in 12 separate spending bills

•Due by the September 30th

Step 4: Enacting Budget Legislation

TAKE HOME MESSAGE→ After the President makes

recommendations, the full House and Senate then vote on its own budget plan (only a majority vote is required to pass)

NOTE: Most HIV-related programing is determined in the Labor-Health

and Human Services-Education and Related Agencies appropriations bill

Page 9: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

HIV Legislative Priorities

1. Protecting healthcare reform and the gains we

made towards ending the epidemic due to the

Affordable Care Act

For more information, visit:

http://www.nmac.org/programs/hivstd-action-

day/resources/

2. Funding critical HIV programs that help us end

the epidemic

For more information, visit:

http://federalaidspolicy.org/category/abac/

Page 10: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Ask #1: Restore Funding for the

Minority HIV/AIDS Initiative (MAI)

https://www.hiv.gov/federal-response/smaif/overview

Page 11: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Ask #1: Restore Funding for the

Minority HIV/AIDS Initiative (MAI) CON’T

HHS Program: FY2016 Final FY2017 Omnibus FY2018

President’s

Request

FY2018 House

Committee

HHS Secretary

MAI Fund

$53.9 m

(+$1.7 m)

$53.9 m

(+$0.0 m)

$0.00

(-$53.9 m)$0.00

(-$53.9 m)

SAMHSA Minority

AIDS

$116.2

(+$0.0 m)

$116.2 m

(+$0.0 m)

$98.5 m

(-$17.7 m)$98.5 m

(-$17.7 m)

On HIV/STD Action Day, we ask Congress to:

Support the HHS Secretary’s MAI Fund by ensuring there is not a $54 million in FY18 to programs

that “promote innovation, address critical emerging issues, and have established new

collaborations across Federal agencies” for racial and ethnic minorities.

Support the SAMSHA MAI by ensuring there is not a $17 million reduction in FY18 in critical

services that improve the HIV-related health outcomes for racial and ethnic minorities.

Page 12: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Ask #2: Lift the Budget Caps

The Budget Control Act (BCA) of 2011 set caps on discretionary

spending for FY 2012 through FY 2021.

When the cost of running the federal government exceeds either

an arbitrary amount or the gross revenue it brings during the

fiscal year, automatic across-the-board spending cuts (a

mechanism called sequestration) is initiated.

Sequestration subjects millions of Americans to suffering due to

senseless spending cuts that limit resources available for public

health research, prevention and treatment programs the HIV

community relies on.

On HIV/STD Action Day, we ask Congress to:

Act now to end sequestration.

Lift the budget caps to invest in America’s most critical services

Page 13: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Ask #3 Maintain Funding the

Domestic HIV PortfolioHHS Program:

HRSA

FY2016

Final

FY2017

Omnibus

FY2018

President’s

Request

FY2018

House

Committee

Ryan White

Program Total

$2.323 b

(+$4.0 m)

$2.319 b

(-$4.0 m)

$2.260 b

(-$58.8 m)

$2.323 b

(+$4.0 m)

Part A $655.9 m

(+$0.0 m)

$655.9 m

(+0.0 m)

654.6

(-$1.3 m)

$655.9 m

(+$0.0 m)

Part B: Care $417.7 m

(+$0.0 m)

$417.7 m

(+$0.0 m)

$413.9 m

(-$0.8 m)

$417.7 m

(+$0.0 m)

Part B: ADAP $900.3 m

(+$0.0 m)

$900.0 m

(+$0.0 m)

$898.6 m

(-$1.7 m)

$900.3 m

(+$0.0 m)

Part C $205.1 m

(+$.4.0 m)

$201.1 m

(-$4.0 m)

$204.7 m

(+$3.6 m)

$205.1 m

(+$.4.0 m)

Part D $75.1 m

(+$0.0 m)

$75.1 m

(+$0.0 m)

$75.1 m

(+$0.0 m)

$75.1 m

(+$0.0 m)

Part F: Dental $13.1 m

(+$0.0 m)

$13.1 m

(+$0.0 m)

$13.1 m

(+$0.0 m)

$13.1 m

(+$0.0 m)

Page 14: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Ask #3 Maintain Funding the

Domestic HIV Portfolio CONTINUEDHHS Program:

HRSA

FY 2016 Final FY 2017

Omnibus

FY2018

President’s

Request

FY2018 House

Committee

Part F: AETCs $33.6 m

(+$0.0 m)

$33.6 m

(+$0.0 m)

$0.00

(-$33.6 m)$33.6 m

(+$0.0 m)

Part F: SPNS $25.0 m

(+$0.0 m)

$25.0 m

(+$0.0 m)

$0.00 m

(-$25.0 m)$25.0 m

(+$0.0 m)

On HIV/STD Action Day, we ask Congress to:

Continue investing in the Ryan White Program that has seen

86% of its clients achieve viral suppression. Individuals who

are virally suppressed do not transmit HIV and have much

better health outcomes which saves the system money.

Page 15: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Ask #4 Maintain Funding for the

HIV & STD Prevention PortfolioHHS Program: CDC FY2017

Omnibus

FY2018

President’s RequestFY2018

House Committee

Total – HIV, Hep, STD, TB line $1.117 b(-$5.0 m)

$934.0 m(-$183.0 m)

$1.117 b(-$5.0 m)

HIV Prevention $788.7 m(+$0.0 m)

$640.1 m(-$148.6 m)

$788.7 m(+$0.0 m)

Viral Hepatitis $34.0 m(+$0.0 m)

$33.9 m(-$0.1 m)

$34.0 m(+$0.0 m)

STD Prevention $152.3 m(-$5.0 m)

$130.0(-$22.3 m)

$152.3 m(-$5.0 m)

On HIV/STD Action Day, we ask Congress to:

Continue investing in HIV prevention which lead to the current trends of

improving health and reducing new HIV infections from 2008 to 2014 by 18

percent. The prevention of 33,200 cases over these six years resulted in an

estimated cost savings in lifetime medical care totaling $14.9 billion.

Provide the CDC’s Division of STD Prevention a total of $192.3 million in

FY2018, an increase of $35 million over FY2016.

Page 16: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Ask #5: Increase Funding for HousingProgram FY2017

OmnibusFY2018 President’s Request

FY2018 House Committee

FY2018Senate Committee

HUD: HOPWA $356.0 m(+$21.0 m)

$330.0 m(-$26.0 m)

$356.0 m(+$21.0 m)

$330.0 m(-$26.0 m)

On HIV/STD Action Day, we ask

Congress to:

Fund HOPWA by additional $50

million in FY18 over the

current funding level of $335

million.

NOTE: the funding for the HOPWA program is determined in the Transportation,

Housing and Urban Development, and Related Agencies (T-HUD) appropriations bill

Page 17: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Let’s Hear from the HIV Policy Experts

What HIV-related messages need to be heard on Capitol Hill?

How do we weave our personal experiences into those messages?

Carl Baloney, Jr.

Director

Government Affairs

AIDS United

Page 18: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

How to Have an

Effective Meeting

Plan Your Visit Carefully

Decide in advance what you hope to achieve and who you need to meet with to achieve

your goal. Pay close attention to the legislative calendars in your state and in Washington,

DC. For example, when Congress is in session, members are in Washington; during recess,

most members are in their home districts or states.

Figure Out What you Want to Show: Be sure to consider how what you're showing a policy

maker connects to the issue you want them to think about. For example, if you are trying

to make the case for why you need more funding for a program, it’s a good idea to show

them the need, as well as how you have usefully (and frugally) spent money in the past.

Page 19: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Effective Meetings CONTINUED

Educate about Your Issue(s)

Prepare for the meeting in advance. Bring copies of any fact sheets and position papers that

help explain or support your position, and be prepared to leave these materials with your

federal official and his/her staff. You should never bring documents you are not prepared to

leave behind.

State your Position and Tell a Personal Story

Be clear on what you are requesting and ask directly for his or her support. Don’t just recite

the issue paper or fact sheet. It is better to describe the personal impact of policy issues on

you, your business, community, fellow coalition members, and the state or region.

The Five-Minute Rule

You must prepare to deliver your message powerfully and effectively in no more than five

minutes. With the possible interference of votes, schedules running late, and last-minute

emergencies, that may be all the time you’ll have.

Page 20: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Overview of Action Day Folder Materials

Participant Folders

Participant Itineraries with

Point of Contact Information

Map of Capitol Hill

Talking Points

U.S. Senator Biography or

U.S. Representative Biography

Lobbying 101

Member/Staff Leave-Behind Folders

Short "Ask Document"

State and/or District Profiles

ABAC Chart

ABAC letter

Healthcare Goals Sheet

Relevant Op-eds (state dependent)

NOTE: This is the folder for you to keep. It is filled with information to help you prepare for your meeting.

NOTE: This is the folder for you to give to the Member and/or staffer that you meet with. There will be one folder per meeting.

Page 21: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Quick Recap

1. Building Blocks for Effective Advocacy Messages

2. Summary of HIV/STD Action Day “Asks”

Page 22: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Building Blocks for

Effective Advocacy MessagesEducate

Ask yourself: "what would I like my federal elected official and/or their

staff to know about my issue?“

State Your Position

Tell your federal elected official and/or their staff your primary legislative

ask(s).

Tell a Personal Story

It's not a enough to educate and state a position.

A federal elected official is more likely to act when they know how their

actions can change lives for the better or, the worse.

Make sure the decision-maker understands how their work impacts you and

your community.

Be Brief

You must prepare to deliver your message powerfully and effectively in no

more than five minutes.

Page 23: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Summary of HIV/STD Action Day “Asks”1. Restore Funding for the

Minority HIV/AIDS

Initiative (MAI)

2. Lift the Budget Caps

3. Maintain Funding the

Domestic HIV portfolio

4. Maintain Funding for the

HIV & STD Prevention

Portfolio

5. Increase Funding for HousingFor more information, visit:

http://www.nmac.org/programs/hivstd-action-day/resources/

Page 24: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

Upcoming Webinars

How to Navigate the Hill

and Engage with Media DATE: Aug 31st

TIME: 3:00 PM – 4:00 PM ET

SUMMARY:

➢ This webinar offers a quick highlight of the logistics of getting around the Hill and the flow of events throughout the day.

➢ We will be diving into important information and answer the usual FAQs that will come up in your Hill visit.

❖ We are also looking for spokespeople who will work with

NMAC’s communication team to place local op-eds in the

mainstream, people of color, HIV, and LBGT press.

❖ Our team will work with you to generate content for

these pieces.

❖ If you would be willing to work with us on these

editorials, please contact Daniel Pino ([email protected])

or Chip Lewis ([email protected]).

For more information & to register:

http://www.nmac.org/programs/hivstd-action-day/webinars/

Page 25: Effective Storytelling - NMAC2017/08/28  · Effective Meetings CONTINUED Educate about Your Issue(s) Prepare for the meeting in advance. Bring copies of any fact sheets and position

For more information on Action Day, or if

you have questions after the webinar,

please email [email protected]