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EFFECTIVE RESOURCE MOBILISATION
MSc Programme on Integrated Drylands Management 2010 ndash 2011 MSc Programme on Integrated Drylands Management 2010 ndash 2011 CAREERI Lanzhou China CAREERI Lanzhou China 4-6 October 20104-6 October 2010
Overview of presentation
Resource mobilisationThe ABCDE of mobilising resources
How to write successful proposals
Mobilising resourceshellipfrom whom
bull Bilateral donorsbull Multilateral donorsbull Private sources (core business corporate
social responsibility projects commercial loans etc)
bull International NGOsbull International philanthropic organizations
The ABCDE of mobilising resources
A Putting your lsquohousersquo in orderB Researching potential donorsC Making contactD Managing the relationshipE Proposal writing
A Putting your house in orderbullA strategic plan with- a clear focus- inspiring goals and strategies- clear outcomesbullA case statement- People in the organization who can make a clear and compelling case for SLMUNCCD (in three minutes if you have to)
B Researching potentialdonors
bull Learn about them websites internet searches newspapers annual reports
bull Analyse donor policies and priorities incl donor thematic areas that could be linked to SLM (water food security climate change etc)
bull Learn about the-person-behind-the donor
C Making contactThe donorrsquos (unspoken) questions1048707Who is contacting me1048707 How much do they want1048707 Why do they want it1048707 What will they do with the money1048707 How does this fit with our own priorities1048707 Do they have the capacity and track record1048707 Which donor colleagues in my network knows
them
D Managing the relationshipbull Thank the donor within days after meeting (or
receiving a grant)bull Create and update donor profiles donor requirementsbull Keep donor informed and involvedbull Tie their interest to a recent success to events and
type of information (tailor made versus tailor-standard) send invitations
bull Acknowledge funders in your publications
E Writing a funding proposalbull Not a formula be creative and remain flexiblebull Your proposal needs to be well packed persuasive
and technically detailed and correctbull Open proposal vs call for proposal
bull Call for proposal ndash Follow the form the guideline the checklist and the
funderrsquos assessment grid if possible in dialog with funderndash Make the linkages (eg link SLM to a call for proposal on
climate change adaptation or water)
Open proposalTitle page Title of proposal date location of programme name
of agency the proposal is submitted name and address of your organisation name of contact person
Summary page Umbrella statement of the project key objectives of programme and summary of the entire proposal
Statement of needs Why this project is necessary (current problems and how the project will contribute to solve these and benefit target population or area)
Project description How will the project be implemented and evaluated
Budget and log frame Financial description of the project and explanatory notes log frame
Organisation information History primary activities audience and services
Conclusion Summary of the proposalrsquos main points
1 Title page
bull Title of proposalbull Datebull Location of programmebull Name of agency the proposal is submitted bull Name and address of your organisationbull Name of contact person
2 Summary page
bull Problem what is the problem you will address
bull Solution short project description incl who will benefit where will it operate time line who will operate the project
bull Funding requirements
bull Organisation and its expertise brief history of history purpose and activities of your institution and capacity to carry out the proposal
3 Statement of needs
bull Present facts and evidence that support the need for the project
bull Present evidence that your institution understands the problems and therefore can reasonably address them
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
Overview of presentation
Resource mobilisationThe ABCDE of mobilising resources
How to write successful proposals
Mobilising resourceshellipfrom whom
bull Bilateral donorsbull Multilateral donorsbull Private sources (core business corporate
social responsibility projects commercial loans etc)
bull International NGOsbull International philanthropic organizations
The ABCDE of mobilising resources
A Putting your lsquohousersquo in orderB Researching potential donorsC Making contactD Managing the relationshipE Proposal writing
A Putting your house in orderbullA strategic plan with- a clear focus- inspiring goals and strategies- clear outcomesbullA case statement- People in the organization who can make a clear and compelling case for SLMUNCCD (in three minutes if you have to)
B Researching potentialdonors
bull Learn about them websites internet searches newspapers annual reports
bull Analyse donor policies and priorities incl donor thematic areas that could be linked to SLM (water food security climate change etc)
bull Learn about the-person-behind-the donor
C Making contactThe donorrsquos (unspoken) questions1048707Who is contacting me1048707 How much do they want1048707 Why do they want it1048707 What will they do with the money1048707 How does this fit with our own priorities1048707 Do they have the capacity and track record1048707 Which donor colleagues in my network knows
them
D Managing the relationshipbull Thank the donor within days after meeting (or
receiving a grant)bull Create and update donor profiles donor requirementsbull Keep donor informed and involvedbull Tie their interest to a recent success to events and
type of information (tailor made versus tailor-standard) send invitations
bull Acknowledge funders in your publications
E Writing a funding proposalbull Not a formula be creative and remain flexiblebull Your proposal needs to be well packed persuasive
and technically detailed and correctbull Open proposal vs call for proposal
bull Call for proposal ndash Follow the form the guideline the checklist and the
funderrsquos assessment grid if possible in dialog with funderndash Make the linkages (eg link SLM to a call for proposal on
climate change adaptation or water)
Open proposalTitle page Title of proposal date location of programme name
of agency the proposal is submitted name and address of your organisation name of contact person
Summary page Umbrella statement of the project key objectives of programme and summary of the entire proposal
Statement of needs Why this project is necessary (current problems and how the project will contribute to solve these and benefit target population or area)
Project description How will the project be implemented and evaluated
Budget and log frame Financial description of the project and explanatory notes log frame
Organisation information History primary activities audience and services
Conclusion Summary of the proposalrsquos main points
1 Title page
bull Title of proposalbull Datebull Location of programmebull Name of agency the proposal is submitted bull Name and address of your organisationbull Name of contact person
2 Summary page
bull Problem what is the problem you will address
bull Solution short project description incl who will benefit where will it operate time line who will operate the project
bull Funding requirements
bull Organisation and its expertise brief history of history purpose and activities of your institution and capacity to carry out the proposal
3 Statement of needs
bull Present facts and evidence that support the need for the project
bull Present evidence that your institution understands the problems and therefore can reasonably address them
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
Mobilising resourceshellipfrom whom
bull Bilateral donorsbull Multilateral donorsbull Private sources (core business corporate
social responsibility projects commercial loans etc)
bull International NGOsbull International philanthropic organizations
The ABCDE of mobilising resources
A Putting your lsquohousersquo in orderB Researching potential donorsC Making contactD Managing the relationshipE Proposal writing
A Putting your house in orderbullA strategic plan with- a clear focus- inspiring goals and strategies- clear outcomesbullA case statement- People in the organization who can make a clear and compelling case for SLMUNCCD (in three minutes if you have to)
B Researching potentialdonors
bull Learn about them websites internet searches newspapers annual reports
bull Analyse donor policies and priorities incl donor thematic areas that could be linked to SLM (water food security climate change etc)
bull Learn about the-person-behind-the donor
C Making contactThe donorrsquos (unspoken) questions1048707Who is contacting me1048707 How much do they want1048707 Why do they want it1048707 What will they do with the money1048707 How does this fit with our own priorities1048707 Do they have the capacity and track record1048707 Which donor colleagues in my network knows
them
D Managing the relationshipbull Thank the donor within days after meeting (or
receiving a grant)bull Create and update donor profiles donor requirementsbull Keep donor informed and involvedbull Tie their interest to a recent success to events and
type of information (tailor made versus tailor-standard) send invitations
bull Acknowledge funders in your publications
E Writing a funding proposalbull Not a formula be creative and remain flexiblebull Your proposal needs to be well packed persuasive
and technically detailed and correctbull Open proposal vs call for proposal
bull Call for proposal ndash Follow the form the guideline the checklist and the
funderrsquos assessment grid if possible in dialog with funderndash Make the linkages (eg link SLM to a call for proposal on
climate change adaptation or water)
Open proposalTitle page Title of proposal date location of programme name
of agency the proposal is submitted name and address of your organisation name of contact person
Summary page Umbrella statement of the project key objectives of programme and summary of the entire proposal
Statement of needs Why this project is necessary (current problems and how the project will contribute to solve these and benefit target population or area)
Project description How will the project be implemented and evaluated
Budget and log frame Financial description of the project and explanatory notes log frame
Organisation information History primary activities audience and services
Conclusion Summary of the proposalrsquos main points
1 Title page
bull Title of proposalbull Datebull Location of programmebull Name of agency the proposal is submitted bull Name and address of your organisationbull Name of contact person
2 Summary page
bull Problem what is the problem you will address
bull Solution short project description incl who will benefit where will it operate time line who will operate the project
bull Funding requirements
bull Organisation and its expertise brief history of history purpose and activities of your institution and capacity to carry out the proposal
3 Statement of needs
bull Present facts and evidence that support the need for the project
bull Present evidence that your institution understands the problems and therefore can reasonably address them
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
The ABCDE of mobilising resources
A Putting your lsquohousersquo in orderB Researching potential donorsC Making contactD Managing the relationshipE Proposal writing
A Putting your house in orderbullA strategic plan with- a clear focus- inspiring goals and strategies- clear outcomesbullA case statement- People in the organization who can make a clear and compelling case for SLMUNCCD (in three minutes if you have to)
B Researching potentialdonors
bull Learn about them websites internet searches newspapers annual reports
bull Analyse donor policies and priorities incl donor thematic areas that could be linked to SLM (water food security climate change etc)
bull Learn about the-person-behind-the donor
C Making contactThe donorrsquos (unspoken) questions1048707Who is contacting me1048707 How much do they want1048707 Why do they want it1048707 What will they do with the money1048707 How does this fit with our own priorities1048707 Do they have the capacity and track record1048707 Which donor colleagues in my network knows
them
D Managing the relationshipbull Thank the donor within days after meeting (or
receiving a grant)bull Create and update donor profiles donor requirementsbull Keep donor informed and involvedbull Tie their interest to a recent success to events and
type of information (tailor made versus tailor-standard) send invitations
bull Acknowledge funders in your publications
E Writing a funding proposalbull Not a formula be creative and remain flexiblebull Your proposal needs to be well packed persuasive
and technically detailed and correctbull Open proposal vs call for proposal
bull Call for proposal ndash Follow the form the guideline the checklist and the
funderrsquos assessment grid if possible in dialog with funderndash Make the linkages (eg link SLM to a call for proposal on
climate change adaptation or water)
Open proposalTitle page Title of proposal date location of programme name
of agency the proposal is submitted name and address of your organisation name of contact person
Summary page Umbrella statement of the project key objectives of programme and summary of the entire proposal
Statement of needs Why this project is necessary (current problems and how the project will contribute to solve these and benefit target population or area)
Project description How will the project be implemented and evaluated
Budget and log frame Financial description of the project and explanatory notes log frame
Organisation information History primary activities audience and services
Conclusion Summary of the proposalrsquos main points
1 Title page
bull Title of proposalbull Datebull Location of programmebull Name of agency the proposal is submitted bull Name and address of your organisationbull Name of contact person
2 Summary page
bull Problem what is the problem you will address
bull Solution short project description incl who will benefit where will it operate time line who will operate the project
bull Funding requirements
bull Organisation and its expertise brief history of history purpose and activities of your institution and capacity to carry out the proposal
3 Statement of needs
bull Present facts and evidence that support the need for the project
bull Present evidence that your institution understands the problems and therefore can reasonably address them
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
A Putting your house in orderbullA strategic plan with- a clear focus- inspiring goals and strategies- clear outcomesbullA case statement- People in the organization who can make a clear and compelling case for SLMUNCCD (in three minutes if you have to)
B Researching potentialdonors
bull Learn about them websites internet searches newspapers annual reports
bull Analyse donor policies and priorities incl donor thematic areas that could be linked to SLM (water food security climate change etc)
bull Learn about the-person-behind-the donor
C Making contactThe donorrsquos (unspoken) questions1048707Who is contacting me1048707 How much do they want1048707 Why do they want it1048707 What will they do with the money1048707 How does this fit with our own priorities1048707 Do they have the capacity and track record1048707 Which donor colleagues in my network knows
them
D Managing the relationshipbull Thank the donor within days after meeting (or
receiving a grant)bull Create and update donor profiles donor requirementsbull Keep donor informed and involvedbull Tie their interest to a recent success to events and
type of information (tailor made versus tailor-standard) send invitations
bull Acknowledge funders in your publications
E Writing a funding proposalbull Not a formula be creative and remain flexiblebull Your proposal needs to be well packed persuasive
and technically detailed and correctbull Open proposal vs call for proposal
bull Call for proposal ndash Follow the form the guideline the checklist and the
funderrsquos assessment grid if possible in dialog with funderndash Make the linkages (eg link SLM to a call for proposal on
climate change adaptation or water)
Open proposalTitle page Title of proposal date location of programme name
of agency the proposal is submitted name and address of your organisation name of contact person
Summary page Umbrella statement of the project key objectives of programme and summary of the entire proposal
Statement of needs Why this project is necessary (current problems and how the project will contribute to solve these and benefit target population or area)
Project description How will the project be implemented and evaluated
Budget and log frame Financial description of the project and explanatory notes log frame
Organisation information History primary activities audience and services
Conclusion Summary of the proposalrsquos main points
1 Title page
bull Title of proposalbull Datebull Location of programmebull Name of agency the proposal is submitted bull Name and address of your organisationbull Name of contact person
2 Summary page
bull Problem what is the problem you will address
bull Solution short project description incl who will benefit where will it operate time line who will operate the project
bull Funding requirements
bull Organisation and its expertise brief history of history purpose and activities of your institution and capacity to carry out the proposal
3 Statement of needs
bull Present facts and evidence that support the need for the project
bull Present evidence that your institution understands the problems and therefore can reasonably address them
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
B Researching potentialdonors
bull Learn about them websites internet searches newspapers annual reports
bull Analyse donor policies and priorities incl donor thematic areas that could be linked to SLM (water food security climate change etc)
bull Learn about the-person-behind-the donor
C Making contactThe donorrsquos (unspoken) questions1048707Who is contacting me1048707 How much do they want1048707 Why do they want it1048707 What will they do with the money1048707 How does this fit with our own priorities1048707 Do they have the capacity and track record1048707 Which donor colleagues in my network knows
them
D Managing the relationshipbull Thank the donor within days after meeting (or
receiving a grant)bull Create and update donor profiles donor requirementsbull Keep donor informed and involvedbull Tie their interest to a recent success to events and
type of information (tailor made versus tailor-standard) send invitations
bull Acknowledge funders in your publications
E Writing a funding proposalbull Not a formula be creative and remain flexiblebull Your proposal needs to be well packed persuasive
and technically detailed and correctbull Open proposal vs call for proposal
bull Call for proposal ndash Follow the form the guideline the checklist and the
funderrsquos assessment grid if possible in dialog with funderndash Make the linkages (eg link SLM to a call for proposal on
climate change adaptation or water)
Open proposalTitle page Title of proposal date location of programme name
of agency the proposal is submitted name and address of your organisation name of contact person
Summary page Umbrella statement of the project key objectives of programme and summary of the entire proposal
Statement of needs Why this project is necessary (current problems and how the project will contribute to solve these and benefit target population or area)
Project description How will the project be implemented and evaluated
Budget and log frame Financial description of the project and explanatory notes log frame
Organisation information History primary activities audience and services
Conclusion Summary of the proposalrsquos main points
1 Title page
bull Title of proposalbull Datebull Location of programmebull Name of agency the proposal is submitted bull Name and address of your organisationbull Name of contact person
2 Summary page
bull Problem what is the problem you will address
bull Solution short project description incl who will benefit where will it operate time line who will operate the project
bull Funding requirements
bull Organisation and its expertise brief history of history purpose and activities of your institution and capacity to carry out the proposal
3 Statement of needs
bull Present facts and evidence that support the need for the project
bull Present evidence that your institution understands the problems and therefore can reasonably address them
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
C Making contactThe donorrsquos (unspoken) questions1048707Who is contacting me1048707 How much do they want1048707 Why do they want it1048707 What will they do with the money1048707 How does this fit with our own priorities1048707 Do they have the capacity and track record1048707 Which donor colleagues in my network knows
them
D Managing the relationshipbull Thank the donor within days after meeting (or
receiving a grant)bull Create and update donor profiles donor requirementsbull Keep donor informed and involvedbull Tie their interest to a recent success to events and
type of information (tailor made versus tailor-standard) send invitations
bull Acknowledge funders in your publications
E Writing a funding proposalbull Not a formula be creative and remain flexiblebull Your proposal needs to be well packed persuasive
and technically detailed and correctbull Open proposal vs call for proposal
bull Call for proposal ndash Follow the form the guideline the checklist and the
funderrsquos assessment grid if possible in dialog with funderndash Make the linkages (eg link SLM to a call for proposal on
climate change adaptation or water)
Open proposalTitle page Title of proposal date location of programme name
of agency the proposal is submitted name and address of your organisation name of contact person
Summary page Umbrella statement of the project key objectives of programme and summary of the entire proposal
Statement of needs Why this project is necessary (current problems and how the project will contribute to solve these and benefit target population or area)
Project description How will the project be implemented and evaluated
Budget and log frame Financial description of the project and explanatory notes log frame
Organisation information History primary activities audience and services
Conclusion Summary of the proposalrsquos main points
1 Title page
bull Title of proposalbull Datebull Location of programmebull Name of agency the proposal is submitted bull Name and address of your organisationbull Name of contact person
2 Summary page
bull Problem what is the problem you will address
bull Solution short project description incl who will benefit where will it operate time line who will operate the project
bull Funding requirements
bull Organisation and its expertise brief history of history purpose and activities of your institution and capacity to carry out the proposal
3 Statement of needs
bull Present facts and evidence that support the need for the project
bull Present evidence that your institution understands the problems and therefore can reasonably address them
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
D Managing the relationshipbull Thank the donor within days after meeting (or
receiving a grant)bull Create and update donor profiles donor requirementsbull Keep donor informed and involvedbull Tie their interest to a recent success to events and
type of information (tailor made versus tailor-standard) send invitations
bull Acknowledge funders in your publications
E Writing a funding proposalbull Not a formula be creative and remain flexiblebull Your proposal needs to be well packed persuasive
and technically detailed and correctbull Open proposal vs call for proposal
bull Call for proposal ndash Follow the form the guideline the checklist and the
funderrsquos assessment grid if possible in dialog with funderndash Make the linkages (eg link SLM to a call for proposal on
climate change adaptation or water)
Open proposalTitle page Title of proposal date location of programme name
of agency the proposal is submitted name and address of your organisation name of contact person
Summary page Umbrella statement of the project key objectives of programme and summary of the entire proposal
Statement of needs Why this project is necessary (current problems and how the project will contribute to solve these and benefit target population or area)
Project description How will the project be implemented and evaluated
Budget and log frame Financial description of the project and explanatory notes log frame
Organisation information History primary activities audience and services
Conclusion Summary of the proposalrsquos main points
1 Title page
bull Title of proposalbull Datebull Location of programmebull Name of agency the proposal is submitted bull Name and address of your organisationbull Name of contact person
2 Summary page
bull Problem what is the problem you will address
bull Solution short project description incl who will benefit where will it operate time line who will operate the project
bull Funding requirements
bull Organisation and its expertise brief history of history purpose and activities of your institution and capacity to carry out the proposal
3 Statement of needs
bull Present facts and evidence that support the need for the project
bull Present evidence that your institution understands the problems and therefore can reasonably address them
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
E Writing a funding proposalbull Not a formula be creative and remain flexiblebull Your proposal needs to be well packed persuasive
and technically detailed and correctbull Open proposal vs call for proposal
bull Call for proposal ndash Follow the form the guideline the checklist and the
funderrsquos assessment grid if possible in dialog with funderndash Make the linkages (eg link SLM to a call for proposal on
climate change adaptation or water)
Open proposalTitle page Title of proposal date location of programme name
of agency the proposal is submitted name and address of your organisation name of contact person
Summary page Umbrella statement of the project key objectives of programme and summary of the entire proposal
Statement of needs Why this project is necessary (current problems and how the project will contribute to solve these and benefit target population or area)
Project description How will the project be implemented and evaluated
Budget and log frame Financial description of the project and explanatory notes log frame
Organisation information History primary activities audience and services
Conclusion Summary of the proposalrsquos main points
1 Title page
bull Title of proposalbull Datebull Location of programmebull Name of agency the proposal is submitted bull Name and address of your organisationbull Name of contact person
2 Summary page
bull Problem what is the problem you will address
bull Solution short project description incl who will benefit where will it operate time line who will operate the project
bull Funding requirements
bull Organisation and its expertise brief history of history purpose and activities of your institution and capacity to carry out the proposal
3 Statement of needs
bull Present facts and evidence that support the need for the project
bull Present evidence that your institution understands the problems and therefore can reasonably address them
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
Open proposalTitle page Title of proposal date location of programme name
of agency the proposal is submitted name and address of your organisation name of contact person
Summary page Umbrella statement of the project key objectives of programme and summary of the entire proposal
Statement of needs Why this project is necessary (current problems and how the project will contribute to solve these and benefit target population or area)
Project description How will the project be implemented and evaluated
Budget and log frame Financial description of the project and explanatory notes log frame
Organisation information History primary activities audience and services
Conclusion Summary of the proposalrsquos main points
1 Title page
bull Title of proposalbull Datebull Location of programmebull Name of agency the proposal is submitted bull Name and address of your organisationbull Name of contact person
2 Summary page
bull Problem what is the problem you will address
bull Solution short project description incl who will benefit where will it operate time line who will operate the project
bull Funding requirements
bull Organisation and its expertise brief history of history purpose and activities of your institution and capacity to carry out the proposal
3 Statement of needs
bull Present facts and evidence that support the need for the project
bull Present evidence that your institution understands the problems and therefore can reasonably address them
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
1 Title page
bull Title of proposalbull Datebull Location of programmebull Name of agency the proposal is submitted bull Name and address of your organisationbull Name of contact person
2 Summary page
bull Problem what is the problem you will address
bull Solution short project description incl who will benefit where will it operate time line who will operate the project
bull Funding requirements
bull Organisation and its expertise brief history of history purpose and activities of your institution and capacity to carry out the proposal
3 Statement of needs
bull Present facts and evidence that support the need for the project
bull Present evidence that your institution understands the problems and therefore can reasonably address them
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
2 Summary page
bull Problem what is the problem you will address
bull Solution short project description incl who will benefit where will it operate time line who will operate the project
bull Funding requirements
bull Organisation and its expertise brief history of history purpose and activities of your institution and capacity to carry out the proposal
3 Statement of needs
bull Present facts and evidence that support the need for the project
bull Present evidence that your institution understands the problems and therefore can reasonably address them
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
3 Statement of needs
bull Present facts and evidence that support the need for the project
bull Present evidence that your institution understands the problems and therefore can reasonably address them
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
4 Project description
bull Objectives measurable specific outcomes of the project
bull Methods How when why
bull Staffingadministration of staff qualifications and assignments
bull Evaluation plan quantitative or qualitative
bull Sustainability Long term financial viability
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
5 Budget and log-frame
bull Budget
bull Action planActivity 1 2 3 4 5 6
Preparation tools for awareness raising
Training of trainers
Awareness raising campaign
Training Mobilsation
Report writing and Evaluation
Item Description Cost
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
6 Organisation information
bull Missionbull How the proposal fit the missionbull Organisational structurebull Programmesbull Leadership and expertise
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support
7 Conclusion
bull Final appeal for the programme
bull Planned follow up activities ndash prepare funder for next request orndash state how project will carry on without further
grant support