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Effective Curriculum Models for Social Media-Based Training
A Marketer’s Perspective
Azhar [email protected]
A Marketing & Communications perspective of the subject
Shift in Learning Model
“There is no reason to think that repurposing social media for education will magically make students more inspired and engaged.
What inspires and engages people about social media is the passion for their individual, personal interests, as well as the desire to stay in touch with friends.
Remove those crucial elements, and you merely have some neat new software tools that make communication faster.”
Larry Sanger, one of the co-founders of Wikipedia
Consumers as viewersProductsQualityImpressions/FrequencyTransactionsSchedule-drivenMarketer/Brand-ledPush MarketingBroadcastTraditional Media PlanningTechnology & DesignManaged PRSometimes data enabledPost-campaign trackingPrivate
Consumers as participantsExperiencesPreferenceInvolvement/InteractionEngagementsTime shifted – AnytimeConsumer-initiatedOpt-in and Pull MarketingDialogNew Media PlanningContentDigital InfluenceAlways data enabledReal-time measurementPublished
Evolving Consumer DynamicsFrom ‘good old days’ To Digital Age
Learners are active participantsExperientialPreferenceInvolvement/InteractionEngagementsTime shifted – AnytimeLearner-initiatedOpt-in and Pull (Content)DialogSocial Media MixContentDigital/Technology InfluenceAlways data enabledReal-time measurementPublished
Evolving Learning DynamicsSocial Media-based Learning
Online PersonasWho they are, what they do
Credit : Forrester
Sharing
Journaling & publishing
Narcissism
Polling
Reaching out
Backchanneling
Peer review
Resource Curating
Advocacy
CollaborationGamification
It is ALWAYS about the
CONVERSATIONS
It is ALWAYS about
CONVERSATIONS
Basic Principal
The basic idea that the ‘learning platform’ is an information space through which peoplecan communicate, but communicate in a special way: communicate by sharing their knowledge in a pool.
The idea is not just that it should be a big browsing medium. The idea is that everybody would be putting their ideas in, as well as taking them out.
Curriculum Design
Adapted from quote from Sir Timothy John "Tim" Berners-Lee, also known as "TimBL," is a British computer scientist, best known as the inventor of the World Wide Web.
Possible ModelAuthentic (teaching/learning) processes that take advantage of what teachers and their students already do in real life. They are tweeting or blogging or sharing on Facebook. Sometimes they are doing so in selective circles, but the tools are designed to be open (not closed and controlled like an LMS) and membership is open to any and all interested parties.
Control desired by educators and administrators will cripple engagement. The strength of a social tool is its use in social and informal contexts. Take those away and you have a formal and boring curriculum.
Design tasks/activities so that content, skills and/or attitudes are learnt as they engage socially. Sometimes the learning happens as they interact; sometimes it happens after.
Learners benefit by extending their network beyond ‘class and faculty’.
Gamification : Fun, clear goals, achievement oriented, strategy + creativity
Curriculum Design
Success Factors
Educators and Curriculum Designers must understand dynamics of social media and its ‘inhabitats’Participants must be ‘digital natives’Curriculum must promote or require active engagement – sharing, collaborationParticipants must see benefit of extended networkingCulture of peer review, incl feedback, comments
Curriculum Design
Conversation Prism 4.0
“PickYourPoison”
Azhar [email protected]
