Education Center of Saxon Retail GmbH Dr. Michael Struss 21.09.2011 Online Course Practical Retail Knowledge 1

Education Center of Saxon Retail GmbHDr. Michael Struss 21.09.2011

Online CoursePractical Retail

Knowledge

1


Practical Retail Knowledge - Overview

1 Objective: Attainment of

Qualifications for independent awareness of theresponsible tasks of:

• Planning

• Management

• Implementation (Durchfürung)

• Control

in retail enterprises

2



1 Objective: Attainment of

Skills for the takeover of specialist and management functions:

• personal skills

• professional skills

• social skills

• methodical skills

3



Organization

Duration: 10 months

Average amount of study time per week: 12 hours

Learning 480 hours of self-study time: 120 or 60 hours of Webinar/Virtual Classroom

additional in-house seminars possible

3

Target group

Employees in retail enterprises who intend (gemeint ist „sollen“ vom Unter-Nehmen aus: for which is plant?)to takeover specialist or management functions

2

4



4

Marketing of products and other services

Possible areas of activities of participants

Organization and management of operational processes

Procurement and storage of merchandise

Development of cost-efficient solutions for the implementation ofcorporate objectives and the control of efficiency

Management and development of personnel

Strategic planning and implementation of company vision

5



5

Evaluation of trade-related market developments

Possible areas of activities of participants

Control and development of quality management

Designing, planning, implementing and assessing marketing concepts

Application and usage of modern information and communication techniques

Client and service-oriented communication and cooperation

6


Practical Retail Knowledge - Content

1 Content

Retail marketing and sales

Personnel management

Practical cost and performance accounting

Business management

Procurement and logistics

Retail logistics

7

1 Vertiefungsmodule, optional in Abhängigkeit der Spezialisierungsrichtung

Retail marketing and sales

Personnel management

Retail logistics

Die Module sind auch nach Kundenwusch Individuell realisierbar!



1 Retail Marketing

Evaluation of the changing conditions of the market

8

Systematic and decision-oriented monitoring, analysis and development of the market

Presentation and appraisal of results

Preparation and implementation of measures to acquire and retain customers

Goal-oriented use of marketing tools

Performance monitoring

8



1a Retail Marketing and Sales In-Depth

Design and monitoring of sales and assortment strategies

9

Strategic planning, analysis and control of sales-related specialist tasks

Presentation and appraisal of implications of customer needs and behavior on the procurement process

Command of category management and customer management

Goal-oriented conducting of negotiations

Ability to deal with internal and external conflicts of objectives

9



2 Personnel Management

Goal-oriented communication between personnel, business partners and customers

10

Management of personnel and project groups

Solution-oriented approach in negotiations and situations of conflict

Command of presentation, communication and motivation methods

Systematic and decision-oriented analysis and presentation of personnel tasks

Appointment of effective and efficient personnel and individual encouragement of personnel

Assessment of relationship between personnel and corporate policies and introduction of appropriate steps

10



2a Personnel Management and Qualification In-Depth

Application of time and personal management

11

Personnel security (mehr im Sinne „Gewährleistung“) management and development of individuals

Conducting of meetings regarding criticism, appraisal, development and agreeing of targets

Planning and organization of qualification measures

11



3 Practical Cost and Performance Accounting

Awareness of the role of cost accounting in business accountancy

12

Command of cost accounting systems

Application of cost type and cost center accounting

Command of cost unit accounting

Standard cost accounting tasks

12



4 Business Management

Understanding of cooperation between corporate areas of responsibility

13

Evaluation of business goals and decisions

Planning, implementation and control of individual measures

Command of a process-oriented and entrepreneurial way of thinking and acting

Application of controlling tools

Skills transfer, drawing and implementation of conclusions from findings

13



5 Procurement and Logistics

Systematic and decision-oriented handling and implementation of procurement and logistics processes

14

Customer-oriented design of goods and data flow(Efficient Consumer Response)

Efficient management of supply chain(Supply Chain management)

14



5a Retail Logistics In-Depth

Strategic planning, analysis and control of procurement and logistics-related specialist tasks

15

Ability to handle internal and external conflicts of objectives

Goal-oriented conducting of negotiations

Knowledge of specific legal provisions

15

Documents

Education Center of Saxon Retail GmbH Dr. Michael Struss 21.09.2011 Online Course Practical Retail Knowledge 1