Edition # 23

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Text of Edition # 23

  • +6 Tipsto a successful family business

    CooliPhone apps for tradies

    Proudly Australian

    Issue #23September

    Adam McGown,

    Pro-Action Plumbing

    Sense of Urgency Reaps Rewards

    Dale Beaumont

    Change The Channel

    THE #1 TRADESMAN LIFESTYLE MAGAZINE

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    Your%direct%access%to%pick%our%brains,%ask%ques3ons%or%simply%to%bounce%some%ideas%o%us,%whatever%the%reason.%

  • Welcome'

    ! Welcome%and%Happy%Fathers%Day%all%the%dads.%Hope%you%were%thoroughly%spoilt%as%I%was.%Nothing%beats%a%home%made%paper%mache%dinosaur%money%box%to%sit%in%the%oce%(check%him%out%on%page%12).

    Spring%is%ocially%here%and%the%warmer%weather%has%seen%me%spending%many%weekends%diving%for%lobster,%and%what%a%monster%I%caught%on%Fathers%Day%(check%out%the%feed%we%enjoyed%on%page%12)

    So,%on%a%business%note,%have%you%100%%completed%your%nancial%year%end%for%2010/11?Theres%nothing%more%rewarding%than%mee3ng%with%your%accountant%to%totally,%100%%completely%and%uSerly%nish%the%year%end,%paperTwork%signed%and%were%done.%Whats%even%BETTER,%is%nding%out%youre%geXng%some%money%back%from%our%friendly%ATO.%Excitement%PLUS.%So%what%do%I%do%with%the%money?Great%ques3on.A%huge%grin%cracks%the%face%on%thinking%about%taking%a%quick%trip%to%the%warmth%of%Fiji%with%the%family%or%perhaps%a%purchase%of%4%new%mag%wheels%for%the%ute%to%snaz%it%up%a%tad%all%sounds%great,%but%the%truth%be%known,%the%money%MUST%and%WILL%go%into%the%bank.%Why?%Because%Adam%McGown,%our%featured%Pla3num%Member%from%ProAc.on%Plumbing%in%Melbourne%has%a%really%great%point%about%saving%for%a%rainy%day.%Ill%let%him%tell%you%all%about%it%on%page%5.

    In%saying%that,%if%Adam%had%his%hands%on%the%money%I%know%EXACTLY%where%it%would%be%spent!%Check%out%his%hobby.%Im%sure%it%sucks%a%great%deal%of%$$.%Lucky%the%business'turnover'has'increased'by'

    300%'in'2'years.%No%beSer%a%mo3va3on%Adam!

    The%countdown%for%Boot%Camp%has%begun,%and%with%90%%of%members%having%conrmed%their%aSendance,%we'are'pumped!%%The%ques3on%now%is;%have%you%booked%ights%&%accommoda3on?%If%not%do%it%NOW%because%we%have%the%most%amazing%guest%speakers%that%will%guarantee%to%line%your%pockets%with%cash%once%you%implement%the%knowledge%they%share

    AND%we%have%2%MORE%to%reveal%today%T%Dale%Beaumont,%%award%winning%entrepreneur,%author%of%16%bestTselling%books%and%Australias%Next%Genera.on%Business%Strategist%(check%him%out%on%page%14),%AND%Taki%Moore,%The%McGyver%Of%Marke.ng%(page%13).

    We%are%lucky%enough%to%call%these%two%very%masterful%people%our%friends%and%hence%have%twisted%their%arms%to%ensure%they%deliver%their%very%best%stu%to%you!%Youre%NOT%going%to%want%to%miss%this

    REMEMBER:%Dinner%is%arranged%for%Friday%night%(21st%October)%at%a%smick%Sydney%city%skyline,%eatTyourTheartTout%loca3on.%Details%to%come%but%for%now,%LOCK%IT%IN!

    So.%whats%in%store%in%this%months%issue?%%Lets%get%straight%into%it

    This%Month

    TradeTalk 1

    Andre

    w

    Sense%of%Urgency%Reaps%Rewards.%Proof%it%works%Page%2

    Member%Prole:%Adam%McGown,%ProLAc.on%Plumbing%Page%4

    Triple%the%trac%to%your%website%in%45%minutes.%My%top%3%secrets%revealed%Page%6

    6%Tips%to%a%successful%family%business%Page%8

    FREE%Michael%Gerber%talks%Four%Mindsets%of%an%entrepreneur%Page%9

    Change%the%Channel%to%increase%leads%Page%10

    Lobsters%and%dinasours%for%Fathers %Day%Page%12

    Meet%the%McGyver%of%Marke.ng,%Taki%Moore%Page%13

    Meet%Australias%next%genera.on%business%strategist,%Dale%Beaumont%Page%14

    Mac%in%Business%Page%16

    Cool%iPhone%Apps%for%tradies%Page%17

  • ILay it on the plate.........

    2 TradeTalk

    PROOF THAT LIVING WITH A SENSE OF URGENCY REAPS REWARDS

    I'have'been'impressed'with'the'urgency'of'doing.'Knowing'is'not'enough;'we'must'apply.'Being'willing'is'not'enough;'we'must'do%~%Leonardo%da%Vinci

    was%inspired,%% and%thanks%to%this%young%entrepreneur%I%face%the%% business%with%new%energy%and%focus%to%achieve!!

    But!Im!jumping!! aheadlet!me!tell!you!how!this!all!came!about.

    I%was%aSending%a%2day%Marke3ng%Seminar%as%a%guest%of%the%one%and%only%Taki%Moore%(one%of%an%amazing%line%up%of%speakers%at%our%up%and%coming%Boot%Camp%in%October)%.%The%room%was%lled%with%eager%students,%male%and%female,%mid%20s%through%to%60s,%pens%poised%to%capture%every%word%from%the%mouth%of%the%marke3ng%genius.

    Aqer%the%rst%day%of%Taki%sharing%his%best%kept%secrets%on%mastering%conversion,%and%with%a%workbook%of%notes%burs3ng%for%applica3on,%the%group%disbanded%all%homeward%bound%ready%for%a%relaxing%evening%with%the%family%and%what%should%have%been%an%early%night.

    For%me,%thats%exactly%what%it%was%%reading%books%with%the%kids,%an%early%dinner,%home%and%away%watched%on%t.v.%(did%I%really%say%that!)%and%bed%before%10pm%ready%for%day%2%with%Taki%but%for%some,%there%was%a%completely%dierent%picture%to%paint.

    On%arriving%at%the%seminar%Day2%we%were%asked%to%openly%discuss%

    what%we%learnt%on%the%previous%day,%and%thats%when%my%jaw%hit%the%oor!%The%group%icked%to%yesterdays%worksheets%to%rehash%the%learnings%and%key%takeTouts%of%the%day,%but%there%was%this%one%person,%a%young,%funny,%friendly%guy%named%Simon%that%I%will%never%forget.%

    Simon%proceeded%to%not%only%inform%us%of%his%key%learnings,%but%the%ac.ons,%the%physical%applica.on%he%made%to%his%business%the%previous%night%!Im%talking%he%made%specic%changes%to%the%copy%on%his%website,%designed%a%new%6%step%email%autoTresponder%sequence%received%by%his%prospects%and%documented%a%new%idea%with%regard%to%a%FREE%bonus%oer.%

    Simon%was%already%at%a%point%that%he%was%tes3ng%his%changes%with%posi3ve%results%and%it%was%only%9am%in%the%morning.%He%did%this%on%his%own%accord,%with%no%gun%to%his%head%or%carrot%dangling%inTfront%of%his%eyes.%He%did%this%within%the%same%3me%frame%between%day%1%and%2%that%we%were%all%given,%yet%this%one%single%man%had%excelled%his%learning%far%above%us%all.%Want%to%know%why?

    Simon%had%basically%worked%with%a%sense%of%urgency%and%elevated%his%learning%from%knowing%to%doing,%that%within%that%split%second%was%the%

    most%inspiring%proof%I%had%that%this%aXtude%and%approach%to%life%reaps%rewards.%He%called%it%his%24%Hour%Rule.%Items%he%considered%important%where%ac3oned%(where%possible)%within%24hours.

    It%is%no%secret%to%say%that%successful%people%act%with%a%sense%of%urgency.%They%are%mo3vated%by%the%need%for%achievement%and%hence%ideas%are%turned%into%ac3ons%far%quicker%than%BugaX%Veyron%Super%Sport%%the%fastest%car%in%the%world,%0%%60%seconds%in%2.2seconds!

    Now%Im%sure%youve%experienced%this%heightened%sense%of%achievement%when%your%doTto%list%as%long%as%your%arm%was%completed%within%a%crazy%short%3me%period,%and%why?%all%because%you%had%a%plane%to%catch%for%your%annual%family%holiday.%Yes,%a%deadline%that%made%you%act%with%a%sense%of%urgency.Imagine%what%you%could%achieve%if%you%func3oned%like%this%on%a%daily%basis?

    So%today,%I%want%you%do%to%exactly%what%I%did%aqer%hearing%Simon%spill%his%ac3on%story.%Its%3me%to%ditch%the%passive,%inac3ve%nature%and%start%looking%at%your%business%with%a%sense%of%urgency.

    Tell%yourself,%Today,%Im%going%to%make%a%change%and%act%with'a'sense'of'urgency.%And%the%two%ac3ons%rst%on%the%list%are%

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  • 4 TradeTalk

    Tradesman Inner Circle Member Profile

    Tell%us%a%lible%about%your%situa.on,%business,%family%etc.

    PAP:%%I%completed%my%appren3ceship%in%1996%with%the%Gas%&%Fuel%Corpora3on%of%Victoria,%at%the%Thomastown%Depot%in%the%northern%suburbs%of%Melbourne%and%I%loved%every%minute %of%working%there.%%We%were%provided%with%endless%training%and%every%opportunity%to%further%our%%skills%and%knowledge.%%Unfortunately,%or%fortunately,%a%change%in%state%government%saw%the%Gas%Company%priva3sed%and%divided%into%various%sec3ons.%%Aqer%my%appren3ceship%was%nished%I%was%given%a%redundancy%package%and%started%work%for%the%new%gas%contractor%straight%away.

    I%stayed%with%this%company%for%10%years%as%a%contractor%doing%gas%appliance%maintenance,%installa3ons%and%Xng%lines.%Over%3me%the%company%changed%and%I%decided%it%was%3me%to%move%on%and%try%my%luck%working%in%my%own%plumbing%business.

    Aqer%going%it%alone%for%the%rst%4%years,%I%then%had%a%major%motorcycle%accident.%%This%forced%me%to%decide%whether%to%go%back%on%wages%or%employ%sta%to%help%with%the%workload.%%Luckily%I%chose%to%employ%sta%

    and%now%we%have%4%plumbing%trucks,%a%secondTyear%appren3ce%and%an%oce%assistant.%%Soon%we%outgrew%my%garage%and%moved%into%a%factory%in%Ringwood.

    My%family%consists%of%my%wife%Darlene,%who%has%her%own%career%at%Monash%University,%and%2%daughters,%Bianca%12%and%Keeley%10.%%%We%also%have%a%66%Mustang%and%am%currently%building%a%65%Mustang.

    TIC:%Whats%the%biggest%challenge%youve%faced%in%the%last%12%months?

    PAP:%%The%biggest%challenge%in%the%past%12%months%has%been%nding