ECR Ireland 2015

Vision – Objectives – Strategy – Tactics

Shopper Workgroup

People development &

capability building

Feeding Ireland’s Future

Collaborate & network

Digital Workgroup Supply Chain Workgroup

ECR Europe & The Consumer Goods Forum affiliations

ECR Awards

Knowledge improvement

1 2 3

4 5 6

7 8 9

9 reasons to join ECR Ireland

ECR Ireland Steering Group

Co-ChairsRetailer Co-Chair

○ Luke Hanlon, Supply Chain Director, MRPI

Supplier Co-Chair

○ Deirdre O’Donoghue, MD, Nestle Ireland

Retailers○ Brian Donaldson, Group General Manager,

Maxol Group

○ Joe Manning, Category Director, Tesco Ireland

○ Simon Marriott, Trading Director, BWG Foods

○ Paul Candon, Group Marketing and Corporate

Services Director, Topaz Energy

Service Providers○ Colm O’Brien, Director, Global Retail Industry,

IBM

○ Mike Byrne, CEO, GS1 Ireland

Suppliers○ Nick Johnson, Country Manager, Unilever

○ David O’Neill, MD, SHS Sales & Marketing

○ David Cotter, MD, P&G Ireland

○ Colin Green, Customer Marketing Director,

Diageo

○ Alan Freehill, Grocery Channel Manager, J&J

○ David Keeling, MD Keelings Fresh

○ John Casey, MD, Donworth Capital

○ Jim Cummins, Sales Director, Irish Distillers

Pernod Ricard

○ Eoin Kellett, Grocery Sales Director, Mondelez

ECR Ireland ○ Declan Carolan, General Manager, ECR Ireland

ECR Ireland – Vision & Objectives

Vision

“Working together to fulfil consumer wishes better, faster, at

less cost and in a more sustainable way”.

Objectives

1. Promote the development & adoption of better practices.

2. Encourage collaboration on non-competitive matters.

3. Develop the skill-set and capabilities of individuals.

4. Identify areas which require collective, measurable action.

5. Identify common challenges and future trends.

4

4 Pillars

1

2

3

ECR Ireland – Strategy

Shopper

4

Supply Chain

People

Technology

Training & developmentImprove the knowledge & capabilities of existing employees.

Feeding Ireland’s FutureProvide pre-employment training for young unemployed people.

ECR Ireland Shopper Workgroup A Workgroup to advance the standards of category management and digital & shopper marketing in Ireland for demand side professionals.

ECR Ireland Supply Chain WorkgroupA workgroup & network for FMCG supply chain leaders.

3

ECR Ireland Strategy4 Pillars

People

4 Technology

1

2

Shopper

Supply Chain

ECR Ireland Digital WorkgroupHow to successfully influence customers, consumers & shoppers through digital means.

TechnologyKeep up to date and share learnings.

ECR Ireland Members

7

67 member companies

ECR Ireland Tactics

1. The Shopper Workgroup

2. The Supply Chain Workgroup

3. The Digital Workgroup

4. Feeding Ireland’s Future

5. Membership value

6. Communication

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The Shopper Workgroup

Co-Chairs○ Barry Carty, BWG Foods

○ Geraldine Finnegan, Boyne Valley

Events○ ¼ Workgroup Meeting

○ 03 March

○ 06 May

○ 11 Aug

○ 21 Oct

○ 3 Awards○ Category Management

○ Shopper Marketing

○ Digital

○ ¼ Digital Workgroup Meeting○ 2 Digital Fora

○ Conference○ Wed 11th November

○ Future Trends Forum○ Expert talks

○ Training

Focus Areas○ Annual brainstorm session 2015 –

03 March

○ Merchandising Project

○ Shopper Marketing Project

○ Irish Frozen Food Initiative

○ Digital

○ Retailer / supplier collaboration

Knowledge & communication○ Linked In CatMan Workgroup –

264 members

○ UK Field Trip / Aug 27 - 28

○ Annual Benchmark Survey

○ ECR Europe & The Consumer Goods Forum

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The Supply Chain Workgroup

Co-Chairs

○ Eoin Butler, MRPI,

○ TBC

Events○ ¼ Workgroup Meetings

○ 25 Feb

○ 29 April

○ 15 July

○ 14 October

○ Supply Chain Award

○ Supply Chain Summit - May

○ Speed Networking Event

○ Wed 25th March

○ Training

Focus Areas○ Annual brainstorm session

○ Holistic collaboration

○ Omni Channel

○ Online & reverse log.

○ Logistics pooling & speed networking

○ Future skills shortages in the FMCG SC sector

○ Promotions forecasting accuracy

○ OSA

○ Supply Chain Collaboration

○ ECR Europe Projects - VMI Best Practice

Knowledge & communication○ UK Field Trip – June 16-17

○ Expert presentations

○ Linked In Supply Chain Workgroup

○ Annual S.Chain Survey

○ ECR Europe & The Consumer Goods Forum

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Feeding Ireland’s Future

Steering Group – Industry Reps

○ Deirdre O’Donoghue, Nestle

○ David O’Neill, SHS Sales &

Marketing

○ Adrian Grey, Musgrave Group

Events

○ Skills for Work Week

○ March 2nd – 6th

○ Participant research

○ Company research

○ FIF Forum 2015

○ Wed 10th June

Focus Areas

○ Pre-employment skills for Young

unemployed

○ Post event mentoring

Knowledge & Communication

○ FIF Report 2015

○ FIF Twitter

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FIF 2015

12

Companies1. BWG Foods2. Coca Cola3. Excel Recruitment4. FMI5. i4p6. J&J7. Kantar Worldpanel8. Keelings9. Kelloggs

10. Kerry Foods11. Maxol Group12. Musgrave Group13. Nestle Ireland14. Nielsen15. P&G16. Primeline Logistics17. PRL Logistics18. Pulse Logistics19. SHS Sales and Marketing20. Tesco

21. TradeWins22. Unilever23. United Biscuits24. Wincanton LogisticS25. GS1 Ireland26. Goosebump27. Danone28. Mars29. Irish Distillers

Communication

www.ecrireland.ie

• Re launch Feb

Social Media

• Twitter• ECR

• FIF

• LinkedIn• ECR CatMan Workgroup

• ECR Supply Chain Workgroup

Quarterly Newsletter

• March 27

• June 19

• Sep 25

• Dec 11

International Affiliations

• ECR Europe

• The Consumer Goods Forum

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ECR 2015 - Events

Jan30 ECR Europe / CGF

Feb04 Steering Group

13 ¼ ECR Europe

25 ¼ S.Chain Meeting

Mar02 – 06 FIF

03 ¼ Shopper Meeting

12 Steering Group

25 SC Speed Networking

27 ¼ ECR eZine 1

Apr22 ECR Eur Leaders Forum

23 ¼ ECR Europe

29 ½ S.Chain Meeting

May00 SC Summit & Awards

06 ¼ Shopper Meeting

27 Steering Group

Jun10 FIF Forum

16–17 S.Chain Field Trip

19 ¼ ECR ezine 2

Jul15 ¼ S.Chain Meeting

29 Steering Group

Aug11 ¼ Shopper Meeting

27-28 CatMan Field Trip

Sep00 ECR Leaders Congress

07 – 08 ¼ ECR Europe

25 ¼ ECR ezine 3

29 Steering Group

Oct14 ¼ S.Chain Meeting

21 ¼ Shopper Meeting

Nov11 Shopper Conference & Awards

24 – 25 ¼ ECR Europe

Dec03 Steering Grp Meeting

11 ¼ ECR ezine 4

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