ECOMMERCEDigital Antivirus

Against

Coronized Economy

P B I T

Analysis by Transactions Team | PBIT | April 2020

“There are between 12M to 24M ecommerce sites in the world”

Source: DigitalCommerce360

Sky

Rocketing

Growth

Trends

$1.2TRetail Ecommerce in Global Perspective by 2023

Asia Pacific Region (APAC)

Statista in 2017,

predicted the global

ecommerce size to be

$1.2T by 2023.

Due to the increased

online purchases would

the forecast double or

triple by 2023?

Source: Statista 2017 (Shopify)

Source:

Statista 2017 (Shopify)

Analysis by Transaction Team | PBIT

7.75BnTotal Population

1.10%

2018-1

9

4.54BnInternet Users

7%

2018-1

9

5.19BnMobile Phone Users

2.4%

2018-1

9

3.8BnActive Social

Media Users

9.2%

2018-1

9

The coronian days have, unfortunately,

detoured the consumer purchases from

stores and shops to the websites and e-

stores. In developed countries, economy is at

halt since several days but the lockdown

appeared as an opportunity-cum-solution.

01

2BnInternet Users in Asia

5,000New e-domains per hour

globally.

Source:

Statista

MarketingTech

Analysis by Transaction Team | PBIT

CO

UN

TR

IES

WIT

H L

EA

DIN

G D

IGIT

AL

FO

OT

PR

INT

Source:

Statista

Analysis by Transaction Team | PBIT

220 Million

18+

59%Median

Age

22.8

76Mn People

i.e. 35% of total populationGrowth 2019 vs 2018

17

%

Internet Users

44Mn People

i.e. 20% of total population

People purchasing online

44USDAvg annual revenue per

online Transaction- USD

58%Online purchases as a % of Internet User

Pakistan’s Potential National E-Population

12%

PERCENTAGE OF MEN

MAKING ONLINE

TRANSACTIONS

3.3%

PERCENTAGE OF WOMEN

MAKING ONLINE

TRANSACTIONS

Source:

Statista

Datareportal

Analysis by Transaction Team | PBIT

Source:

akanews.it

TheStar.com

business2community

02Online

PurchasesWould the Strategy Continue Post-COVID?

“E-commerce flies during COVID-19 as

Italy goes up by+ 82.3%”40% Increase in app downloads

over the first two weeks of

February.Higher than the

average for all of

2019

www.business2community.com

17.5%Global retail ecommerce

sales are expected to

increase till 2021

www.business2community.com

Visible Shift in

Marketing

Budgets from

Traditional to

Digital

Spending

Is the Changing

Mindset Permanent

or Temporary ?

In countries like China, UK, USA, Singapore,

Thailand etc. the public has shifted to online

buying to observe social distancing for

speed-breaking the local transmission of

COVID-19

Staying Safe : Online Purchasing on Rise

Source:

YouGov

Emarketer

Analysis by Transaction Team | PBIT

The

Ecommerce

BasketPakistan’s Local Spending

$932 Mn

Fashion

& Beauty

$429 MnElectronics &

Physical Media

$185 Mn

Food &

Personal Care

$168 Mn

Furniture &

Appliances

$227 Mn

Toys

$3.71 Mn

Travel (Including

Accommodation)

$39 Mn

Digital

Music

$121 Mn

Video

Games

Purchases under Consumer

Ecommerce Categories during 2019,

in U.S. Dollars

Source:

Statista

Datareportal

Analysis by Transaction Team | PBIT

Punjab board of investment & trade is a provincial trade

and investment promotion agency established by the

Government of Punjab in 2009. In today′s global economy,

trade and investment play an increasingly important role in

generating means for transformative change. At PBIT, we

strive to ensure that this transformative change is

sustainable and more impactful. PBIT is committed to

enhancing the global competitiveness of Punjab and its

business. To this end, we work to attract new investments

in the region and strengthen the existing ones by

promoting local investment opportunities, facilitating

businesses and highlighting the distinct advantages of

Punjab as a business location.

ABOUT USTransactions Department

Punjab Board of Investment and Trade targets a

socio-economic growth through its Transactions

Department. The department plans to fortify its

deep roots, both locally and internationally, by

reaching out to leading businesses for discussing

the panoramic commercial opportunities. As per

the initiative of inventiveness, the department

plans to provide a transaction advisory as defined

in its role to bring-in the investments and establish

new businesses. For this purpose, Pitch books of

different identified sectors are a new

resourcefulness of this department which would

target to develop the in-house capacity of

production by connecting the local and

international market players. This would not only

ensure the technology transfer but also create

several jobs in the province. The department

plans to connect through the regional IPAs,

financial institutions, the embassies in different

countries and local chambers as well so as to

fast-track the process of economic growth and

industrialization in Punjab in regard to its

recognition as ‘The Land of Opportunities

Investment Associates

Mafaz AhsanGhazi Asad AliBilal Ansir

Deputy ManagerSamad Rasheed

Head of Transactions DeptRana Waqas