Eco-Labeling Program (ELP) - Sustain Conferencesustain- A.pdf Eco-Labeling Program (ELP) Eco-labels

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    Eco-Labeling Program (ELP)

    Eco-labels refer to a product's collective overall environmental performance [19]. The

    benefits of eco-label include enhanced export market opportunities, improved product quality through

    the removal of substances that may be harmful, financial saving through the process of optimization

    and improvement [18] and prevent consumers from being confused over claims of environmental

    friendliness [20]. The International Standards Organization (ISO) has classified the existing

    environmental labels into Type I, II and III as in Table 4 [21].

    Table 4. Types of environmental labels


    Type I: Ecolabels (ISO 14024)

    Ecolabels are based on ambitious criteria of environmental quality, and they guarantee that the awarded products respect

    the highest environmental standard in that market segment. The criteria are usually developed through the involvement of

    a large number of stakeholders and awarded after an independent process of verification. Ecolabels labels take into

    account all adverse environmental impacts of a product throughout its life cycle.

    Type II: Self-declared environmental claims (ISO 14021)

    The labels belonging to this group do not share some of the usual characteristics of environmental labels, the main

    difference being that they are not awarded by an independent authority. These labels are developed internally by

    companies, and they can take the form of a declaration, a logo, a commercial, etc. referring to one of the company‟s


    Type III: Environmental impact labels (ISO 14025)

    Type III labels consist in qualified product information based on life cycle impacts. Environmental parameters are fixed by

    a qualified third party, then companies compile environmental information into the reporting format and these data are

    independently verified. The environmental impacts are expressed in a way that makes it very easy to compare different

    products and sets of parameters. Type III labels do not assess or weight the environmental performance of the products

    they describe.

    Source: [21]

    In actual fact, SIRIM Eco-labeling scheme Type I that verify products according to

    environmental criteria was started in the year 2005. As of October 2011, SIRIM has developed 31

    eco-label products criteria namely (i) ECO01-Environmentally Degradable Non-Toxic Plastic

    Packaging Material; (ii) ECO02-Hazardous Metal-Free Electrical and Electronic Equipments and

    Parts; (iii) ECO03-Biodegradable Cleaning Agents; (iv) ECO04-Recycled Paper; (v)

    ECO05-Bio-Fiber Composite Construction Material; (vi) ECO06-Food Grade Lubricants; (vii)

    ECO07-Floor Mate; (viii) ECO08-Fabric Care Product; (ix) ECO09-Tableware from Biomass; (x)

    ECO10-Adhesives; (xi) ECO11-Water-based Adhesives; (xii) ECO12-Paper-based Packaging

    Product; (xiii) ECO13-Organic Fertilizer; (xiv) ECO14-Recycle Rubber Products; (xv)

    ECO15-Shampoo Products; (xvi) ECO16-Shower Liquid Products; (xvii) ECO17-Solid Body Soap

    Products; (xviii) ECO18-Recycled Plastic Products; (xix) ECO19-Paints; (xx) ECO20- Clay Roof

    Tiles; (xxi) ECO21-Fiber Cement; (xxii) ECO22-Ceramic Tiles; (xxiii) ECO23-Masonry Units; (xxiv)

    ECO24-Energy Saving Electronic Ballast; (xxv) ECO25-Fluorescent Lamp; (xxvi) ECO26-Printing

    Ink; (xxvii) ECO27-Luminaries and Light Source for Interior Lightings; (xxviii) ECO28-Paper Printed

    Material; (xxix) ECO29-Cement; (xxx) ECO30-Ballpoint; and (xxxi) Flat Glass. Four products criteria

    have been upgraded to Malaysian Standards as in Table 5.

    Table 5. Eco-label products criteria upgraded to Malaysian Standards

    No. Code Product Criteria

    1 ECO 01 Environmentally Degradable & Non-toxic Plastic Packaging Material (MS2073:2008 - Eco-labeling

    Criteria for Environmentally Degradable Plastics Packaging Material)

    2 ECO 02 Hazardous Metal-free Electrical & Electronic Equipments & Parts (MS2237:2009 - Eco-labeling Criteria

    for Electrical & Electronic Equipment & Components With Restricted Hazardous Substances)

    3 ECO 03 Biodegradable Cleaning Agents (MS2225:2009 - Eco-labeling Criteria for Biodegradable Cleaning


    4 ECO 04 Recycled Paper (Malaysian Standards MS2080:2008 - Eco-labeling Criteria for Recycled Paper)

    Source: Malaysian Green Technology Corporation (2011)

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    So far, 14 companies have received eco-labeling certification. In addition, Malaysia has

    also become a member of the Global Eco-Labelling Network (GEN) on October 2010.

    Malaysia Green Directory (MDC)

    Malaysia Green Directory (MDC) is an online directory/database that comprises of

    information on green products, services, technical experts, research, development and innovation

    projects and testing labs. MDC will facilitate potential users and buyers to quickly and easily find

    products and services that take into account environmental criteria for their procurement and

    reference. In order to be listed in MDC, the companies must comply with minimum criteria as stated in

    Table 6. MTGC is given the task to evaluate, verify, maintain, validate and produce the database

    for MGC. Application, registration and publication can be made online via MGC website As of October 2011, there are 160 published items from 40 respective


    Table 6. Minimum Criteria for MGD

    Categories/Minimum Criteria


    A product that contributes to environmental sustainability such as saving energy, saving water, minimizing waste,

    complying with eco-labeling requirements or improving ecological biodiversity


    A company showing clear environmental leadership by incorporating environmental management standard, energy

    management standard or code of practice and „Corporate Social Responsibility‟ principles throughout their operations and

    complying with international requirements for carbon management or carbon trading

    Technical Experts

    An expert or a consultant with key capabilities in the environmental sustainability field and able to refer to green projects as


    Testing Labs

    A laboratory that provide services to test and verify any product or system using certified Malaysian Standards or any

    International Standards that support environmental sustainability

    Research, Development & Innovation

    A research and development project that drive the adoption of new clean and efficient technologies and promote

    sustainability economy as a whole

    Source: Malaysian Green Technology Corporation (2011)


    GGP is in line with Malaysia‟s national policies, where the growth objectives of the nation

    will be in balance with environmental consideration. The three initiatives discussed are important

    components in supporting the implementation of GGP. However, each initiative should be evaluated

    of its effectiveness so that improvement and remedial measures can be taken. As GGP can be a

    significant source of support to sustainable development policy goal, its implementation need to be



    This study is sponsored by the Malaysian government under the Federal Training Award Scheme.


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    Malaysia: Hala tuju, inisiatif dan prospek, Jurnal Pengurusan Awam 8(1): 61-90 (in Malay)

    [2] United Nations, 1992, Agenda 21: Programme of Action for Sustainable Development, New

    York: United Nations

    [3] World Summit on Sustainable Development, 2002, Plan of implementation of the World Summit

    on Sustainable Development. New York: United Nations.

    [4] McCrudden, C., 2004, Using public procurement to achieve social outcomes, Natural Resources

    Forum, 28(4): 257-267.

    [5] IGPN, 2010, Green Purchasing: the new growth frontier - policies and programmes to enhance

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    green business growth in Asia, Europe and the United States, Japan: IGPN.

    [6] Goh, C.W. & Suhaiza, Z., 2010, Green supply chain initiative: Investigation on the barriers in

    the context of SMEs in Malaysia, International Business Management 4(1): 20-27.

    [7] Eltayeb, T. K. & Suhaiza, Z, 2009, Going green through green supply chain initiatives towards

    environmental sustainability, Operation Supply Chain Management, 2: 93-110.

    [8] Bolton, P., 2008, Incorporating environmental considerations into government procurement in

    South Africa, TSAR 2008.1 31-50

    [9] Khairul Naim Adham & Chamhuri Siwar, 2011, Moving towards government green

    procurement (GGP) in Malaysia: Issues and challenges, In the Proceeding of the International

    Symposium on Environment and Natural Resource 2011 (ISENAR 2011) „Harnessing Natural

    Resource for Sustainability‟, 15-17 November, Hotel Equatorial Bangi, Selangor.

    [10] Ministry of Finance Malaysia (MOF), 2010, Malaysia Procurement Regime. Government

    Procurement Division, Ministry of Finance Malaysia