Earth Day Dallas 2013 Media / Programming Partners

Earth Day Dallas, Inc. awarded Top Public Event 2012 & 2011 – New Launch Category by the International Association of Exhibitions and Events (IAEE)

APRIL 20 – 21FAIR PARK | FREE ADMISSION

EXHIBITORS

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EventEarth Day Dallas (EDD) – where leaders in the

corporate, academic, and non-profit worlds

u n i t e t o p r ov i d e N o r t h Tex a n s w i t h

environmental education and to demonstrate

how green lifestyle choices can reduce their cost

of living, improve their health and help save the

environment.

Exhibitors will showcase their achievements as

green leaders teaching attendees how to better

utilize available resources, switch to eco-friendly

products, or support non-profit environmental

organizations.

View Event Videos at: earthdaydallas.org/about

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Recognition

• Top Public Event 2012 & 2011 – New Launch Category by the

International Association of Exhibitions and Events (IAEE);

• 1st Place - North Texas Corporate Recycling Association (NTCRA)

Innovative Involvement in the Community through Partnership

Program;

• 1st Place - Keep America Beautiful (KAB) National Award for

community efforts to deliver a beautiful, cleaner and improved

environment; and

• State of Texas Alliance for Recycling (STAR) 2011 Leadership Award

for Outstanding Recycling Partnership.

Earth Day Dallas has received numerous local, national and international awards, including:

• 2012 Vision Award for Outstanding Recycling at Public Event - Greater

DFW Recycling Alliance (GDFWRA);

• 2012 Keep Texas Beautiful Civic Organization Award;

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2012 Exhibitor Breakdown

Corporate

49%Non-Pro!t

26%

Academic

17%

Government

8% • 520 booths / spaces occupied (98%

increase over 2011).

• 96% of 2012 exhibitors are interested in exhibiting again in 2013.

• 74% of exhibitors have acquired or

expect to acquire new business as a

direct result of Earth Day Dallas 2012.

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2012 Exhibitor Success Stories“LED GreenTech could not be happier with its results,

we have already completed four large LED conversion

projects and have several more in the works from

leads we acquired exhibiting at Earth Day Dallas 2012.”

– Michael Moore, Jr.

“The Nature Conservancy grew its paying membership

by 865 people at Earth Day Dallas 2012, which is one

of the most successful membership drives we’ve had

in Texas!” – Barbara Laing

Nature Conservancy grows its membership with 865 new registrations at EDD 2012!

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Highlight Your Sustainability InitiativesDiscuss steps your entity has taken to

decrease the negative environmental impact of its activities.

Suggestions for Exhibitors

Showcase Green Products or Services / Recruit Members

Demonstrate to attendees how switching to your products or services or supporting your cause will

create positive change in the environment.

Educate Attendees on Relevant TopicsShow attendees models, posters, charts,

processes they can use to make a difference today and in the future.

Help Establish North Texas as a Leader in Sustainability Initiatives

Take a leadership role in helping to improve environmental quality in North Texas

and beyond.

Ways to exhibit at Earth Day Dallas

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2012 Event Statistics

NBC interviews DFW Truck Farm for the Channel 5 News.

Picnic for The Planet at Earth Day Dallas.

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• April 21 & 22, 2012

• 58,205 attendees (20% increase over 2011)

• 520 exhibitor booths / spaces

• $163,251 paid media budget

• Speaker Series featuring Mrs. Laura Bush & Dr. Michio Kaku

• $1,586,958 est. earned media value

• $1,075,600 est. wire distribution value

• 248,040,386 earned media reach

• 215,120,000 wire distribution reach

• 226 earned unique outlet count

• 497 earned + wire + paid unique outlet count

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2013 Earth Day Dallas - Overview

• Dates....................................... April 20 & 21, 2013

• Days......................................... Saturday & Sunday

• Time......................................... 10 AM to 6 PM

• Location................................. Fair Park, Dallas, Texas

• Event Cost............................. Free Public Event

• Est. Attendance................... 65,000

• Television Partner............... NBC 5

• Programming Partners..... Home Depot, Radio Disney

• Radio Promos...................... Radio Disney, CBS Radio

• Paid Media Budget............ $144,000

Event Information

The Esplanade at Fair Park will be the center of Earth Day Dallas 2013.

Join us for appetizers, beer and wine at our

Exhibitor Mixer from 4:00-6:00 PM following

booth set-up at Fair Park on Friday, April 19, 2013.

Exhibitors registering before March 15, 2013 will be included

in the EDD 2013 Exhibitor Guide that wIll be published in The

Dallas Morning News the week prior to Earth Day Dallas 2013.

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2013 Earth Day Dallas - Special Appearances

• Leilani Münter is a biology graduate turned professional race car driver

and environmental activist. Discovery's Planet Green named Leilani the

#1 Eco Athlete in the world. She is a recipient of ELLE Magazine's 2012

Genius Award and Sports Illustrated named her one of the top ten

female race car drivers in the world.

Additional

Programming

In Progress

• Going Green the Cast of Wicked - In connection with CBS radio stations, the cast of

Wicked will be on-site on Saturday of Earth Day weekend. Live mentions on CBS

radio will encourage listeners to head to Earth Day Dallas to meet the cast of

Wicked and have a chance to take a picture taken with them. While at the event,

attendees can also sign up to win tickets for Saturday night’s show.

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2013 Earth Day Dallas - Programming Highlights• Home Depot Workshops Featuring Home & Garden Sustainable Practices - All-day hands-on

workshops demonstrating environmentally friendly home and garden materials and practices.

Estimated to cover 25,000 square feet in the Centennial Building with three distinct

programming areas, including: demonstration workshops, soil testing, container planting and

gardening, and an orchard walk featuring plants and trees that thrive in Texas. The Home

Depot will provide pre-event promotion at its stores in the DFW-Metro.

• Radio Disney Family Zone - All-day entertainment and environmental programming

featuring the Radio Disney AM 620 Team Green. Radio Disney will create an

entertaining way to highlight how families can help save energy, reduce waste,

protect the environment, buy energy efficient products and reduce their carbon

footprint on the earth with multiple interactive games, craft stations, activities and

more. Radio Disney will compliment existing major sponsors through Radio

Disney (pre) Earth Day on-site appearances that highlight the client’s business,

cause marketing and participation in Earth Day Dallas 2013.

Additional

Programming

In Progress

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2013 Earth Day Dallas - Programming Highlights

• The Dallas Urban Debate Alliance (DUDA) provides comprehensive policy debate

programming for DISD students who otherwise would not have access to this intensive

academic opportunity. On Saturday April 20, 2013, DUDA will hold debates on the topic

of Transportation Infrastructure at Earth Day Dallas.

• EDD will offer hourly tree climbing experiences both Saturday and Sunday.

There is no cost to participate. Climbers will receive professional instruction on

tree climbing, safety gear and techniques then enjoy the experience of being up

in the trees for themselves.  

• Anita N. Martinez Ballet Forklorico - The Anita N. Martinez Ballet Folklorico is

considered the largest professional Ballet Folklorico Company in the United

States. It has been a trailblazer in the Dallas Hispanic arts and educational

community and will be performing at Earth Day Dallas 2013.

Additional

Programming

In Progress

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2013 Earth Day Dallas - Programming Highlights• Yogiños: Yoga for Youth® is an OHMazing® interdisciplinary curriculum in English, Spanish,

and Sanskrit. Yogiños weaves together the 8 Limbs of yoga with original art, music, games,

stories, and other sensory-integrated activities to promote flexibility, strength, balance,

collaboration, civic and social responsibility, mindfulness, nutrition, and wellness both on and

off the yoga mat.

• Texas A&M AgriLIFE professionals will conduct two days of all-day-long

demonstrations, instructional classes, and talks that will address topics such as water

conservation, urban wildlife, and green living.

Additional

Programming

In Progress

• The Second Annual DFW Truck Farm Fun Run will be Sunday, April 21, 2013 at Fair

Park during the Earth Day Dallas Celebration. This fun run is stroller friendly and we

welcome families, experienced runners, walkers, and those who are new to the sport of

running or walking. The course map will take you through Fair Park and we will have

fun "farm-like" challenge stations throughout the run. After you complete the fun run,

you can enjoy a full day at the Earth Day Dallas event, which is free and fun for the

entire family!

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2012 Speaker Series

Mrs. Laura Bush, Taking Care of Texas Dr. Michio Kaku, co-founder of string !eld theory.

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Radio Disney Family Zone

Radio Disney Family Zone is a huge hit at Earth Day Dallas!

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2012 SponsorsSponsors

Earth Day Dallas 2012 Event Signage.

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Sponsor Appreciation Party, House of Blues

The Honey Brothers attend the party at the House of Blues, dubbed “House of Green” for Earth Day.

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Scenes from 2012

Senator Hutchison tours booths at Earth Day. Laura Bush visits with Tibetan monks.

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Scenes from 2012

Families take advantage of a beautiful day at Fair Park. Dallas Urban Debate Alliance holds debates at Earth Day Dallas.

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Scenes from 2012

Dallas Mayor Mike Rawlings speaks. BMX Stunt Team provides zero emission entertainment!

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Scenes from 2012

DFW Truck Farm 5k draws a large crowd.TeCo Theatrical Productions, Theatre in the Park.

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2012 Exhibitor Photos

The eco-team from Commercial Metals. HOLT CAT exhibits clean diesel vehicles.

Fortune 500 Companies Exhibit Green Programs

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2012 Exhibitor Photos

Sea Shepherd grows its membership with new sign-ups. Attendees learn about worm composting, Texas Worm Ranch.

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2012 Exhibitor Photos

CBRE’s outdoor exhibit draws a crowd. NBC, Channel 5 anchors meet attendees.

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2012 Exhibitor Photos

Children’s activities are provided at the Dallas County Community College District booth.

Robotics exhibition put on by DISD’s Science, Technology, Engineering and Mathematics program.

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Non-Pro!t, Government and AcademicOutdoor Tent Package: $600

Indoor Booth Package: $650

Commercial EntityOutdoor Tent Package: $900Indoor Booth Package: $1,000

All tent and booth packages are 10’ x 10’ and include a skirted 6’ x 3’ table, basic signage, two chairs,

recycling and waste cans and an electrical power outlet. All indoor booths include carpeting and internet

service.

Exhibitors registering before March 15, 2013 will be included in the EDD 2013 Exhibitor Guide

that wIll be published in The Dallas Morning News the week prior to Earth Day Dallas 2013.

REGISTER ONLINE: earthdaydallas.org/exhibit

REQUEST INFO: sales@earthdaydallas.org or call (214) 310-1201

Register to Exhibit Today