Bloggers Seminar

Maximizing EarningsSean Riley, CEO of AD:DYNAMO

Why Blog?

1. Shits & Giggles2. Enhance public profile3. Drive traffic to your primary business4. Revenue stream

FACT #1: Cover relevant themes that have significant interest

Search volumes on keywords are a great indicator to help you tailor your Blog to globally relevant topics that will serve sufficient traffic.

https://adwords.google.com/select/KeywordToolExternal

www.alexa.com

FACT #2: Be aware of your competition

Your blog may be great, but the competition may be better. Understand your competition & the reasons for their success.

www.alexa.com

FACT #3: Go Global

Without targeting a global audience your blog will, in all likelihood, never serve as a significant revenue stream.

Monetization+ Automated Revenue Stream

+ Instant Revenue

+ Complements CPM for unsold

inventory

- Earnings not comparable to CPM

+ Best Revenue

- Sales & Back Office Requirements

+ Potentially Good Revenue

- Blog loses independence

Earning Trends

Advertising Type eCPM

Direct Sales: CPM R 100 – R 250

Contextual: CPC R 4 – R 50

Other: Endorsements, Affiliate Programmes ?

Ad Setup

• Ads that complement your Blog creative perform better (5x higher CTR compared to contrasting ads)

• Image ads perform better than text ads• If you have multiple channels on a page, set

some to text, some to image to ensure variety

• Text ads with no border perform better

Ad Sizes

• Larger ad channels perform better: Consider reducing advertising channels but making them bigger.

• 160x600 & 160x600 on the right does particularly well.

• 468x60 text with no border embedded in the middle of your Blog Post does very well

Are my ads performing?

• A page CTR of 0.12% is the industry average for contextual ads

• Unique users have a huge impact on earnings: traffic alone is not a good measure.

Site Targeted Advertising

• Most SA blogs would not meet the qualifying criteria of 1 Million ads served per month.

• AdGator does qualify & through this relationship your blog can be a named channel.

+

The Future

• Mobile Advertising• Introduction of CPA advertising• International advertisers• Live CPM Marketplace launches 1 March

Thank You