A blog is not a more in-depth “about us” page.

A blog is not a rehash of the company statement.

Stuck in a rut with your business’ blog? Get out of it with one of these writer’s block-kicking blog approaches.

If you’re a photographer, post samples often, whether they have anything to do with your photography business or not.

You can use your blog as a place to brag about yourself, your authority in the industry, and your clients. Clients will almost always share posts written about them, which is a good way to get your blog out and about.

Got a staff? We at Content Equals Money have several writers participating on the company blog in addition to the company owners; this gives the blog unique perspectives and styles.

Not to mention, it saves the owners from having to blog all day every day. Allowing staff members to show their expertise gives everybody maximum exposure for minimum effort and time!

Consider creating a series of blog posts that are designed to work cohesively together. For example, Jeff Goins does a great job with his blog series, “15 Habits of Great Writers.” (http://goinswriter.com/great-writers/)

Having a serial regarding an in-depth look at a single subject allows you to turn your blog into a white paper/eBook. Serial writing can be popular – take it from Charles Dickens, he wrote most of his novels by way of newspaper serials!

The best blogs don’t just offer piercing industry insight; they also tell stories. Make sure to wind narrative into your writing – you’re a human writing the blog, not a robot!

Don’t be afraid to relate concepts to things that might be going on in your life. You don’t want your company blog to turn into a place where you emote, but making your blog unique by putting your life into it makes for a better read.

When you do well, you want others to know. When somebody else does well, you want to know how they did it. Share successes – and the path you took to get there.

Additionally, also share personal successes. Do you have an employee who’s leaving on an adventure? Is somebody starting their own business? Share! Sharing successes means that you have successes and that your business is on the right track.

You’re a small business. Things change. Make sure to let your readership know when you switch to a new CRM or if you’re experimenting with different billing practices or you’re revamping your product.

Of course, you want to highlight this in a positive way; you’re a small business and one of your strengths is your incredible adaptability. By highlighting change, you make your blog transparent, dynamic, and informative.

Becoming a news source is invaluable. The best part is that you don’t have to work overmuch to do it – as a business owner, you’ve likely got your fingers on the pulse of what’s up and coming. However, your readers might not be reading the same news you are; who better to share it than you?

Another benefit with news posts is that you’re likely to get a lot of hits, since others will be researching news-related keyterms.

Writing a business blog can be enjoyable and rewarding, or a dull dreary activity wrought with frustration. Make sure to keep these tips in mind so that you can create a living blog that not only draws traffic, but ensures that you enjoy your work!

Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf, sharable content. Our goal is to work with small companies in order to help them reap the same results from content marketing as the Fortune 500 companies. Content marketing is truly scalable and can work for all businesses and business sizes!