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Charles Kirkland from Media Buyer Association discusses his winning strategies for creating content that builds your business. Charles shares practical tips with his trademark energy and humor.
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The Coachzing ShowE P I S O D E 1 : T H E B A C K S TO R Y
1© ACQYR Inc. All rights reserved.
Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com
Featured Guest: CHARLES KIRKLAND
Your Host: DOUG FORESTA
http://www.coachzing.com
Winning Strategies for Content Creation
EPISODE 26:
The Coachzing ShowE P I S O D E 2 6 : T R A N S C R I P T
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© ACQYR Inc. All rights reserved. ! 2
Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com
The Coachzing ShowE P I S O D E 2 6 : T R A N S C R I P T
Our Featured Guest:Charles Kirkland from Media Buyer Association discusses his winning strategies for creating
content that builds your business. Charles shares practical tips with his trademark energy and
humor.
Charles Kirkland is the founder of the Media Buyer Association, and is a walking, talking networking
blend of credibility and know-how. Raised in a working class family, he combined a tenacious work
ethic and keen sense of curiosity to usher him over one hurdle after another. Charles has
harnessed the marketing potential of the Internet, and he is now sharing his formula for success.
In This Episode, You'll Discover:✓ How Charles was able to build an online empire starting with videos shot on his front porch
✓ The best environment to film video in (it’s NOT what you think!)
© ACQYR Inc. All rights reserved. ! 3
Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com
EPISODE 26: Winning Strategies for Content Creation Listen Here: http://www.coachzing.com/podcast/e026-charles-kirkland/
The Coachzing ShowE P I S O D E 2 6 : T R A N S C R I P T
✓ Charles’ preferred method of getting started with content creation
✓ Why tactics are USELESS but strategy is key (and what that means)
Tips From The Episode:✓ Video is simple and easy to produce, yet powerful to connect with your market
✓ Be consistent with your content creation
✓ You don’t have to perfect when you start, you will get better with practice
✓ Make sure to put entertainment and educational in your content
Links & Resources:✓ Media Buyer Association
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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com
WE NEED YOUR HELP! Please leave us an honest iTunes rating and review by clicking here. It really helps us to reach and help more people. Thank you! :)
The Coachzing ShowE P I S O D E 2 6 : T R A N S C R I P T
Introduction
Doug: Hello. Welcome back to The Coachzing Show. This is your host, Doug Foresta, as
always, and we are back with another great guest helping you to work less, earn
more and help more people, through creative content marketing.
And my guest today is someone who many of you on the internet will be familiar
with; it’s Charles Kirkland of Media Buyer Association.
And I’ll just say a little bit about him and bring him right on. But I know you’re going
to get a lot out of this episode, so listen carefully. You may even want to listen to it
again.
Charles Kirkland is the founder of Media Buyer Association, and he is fully committed to empowering media buyers to create successful campaigns, through real world education and hands on training. He’s a walking, talking, networking blend of credibility and knowhow.
Raised in a working class family, he combined the tenacious work ethic and keen
sense of curiosity to usher him over one hurdle after another.
Nearly 30 years after computer technology first became successful to consumers,
Charles has harnessed the marketing potential of the internet, and he is now sharing
his formula for success.
© ACQYR Inc. All rights reserved. ! 5
Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com
The Coachzing ShowE P I S O D E 2 6 : T R A N S C R I P T
And he actually has quite a story. I might actually let him share some of it, but he
was stricken with carpal tunnel syndrome in his late 20’s. He was forced to quit his
job at an engineering firm.
Married with a baby on the way, he continued to educate himself on the internet,
while selling free standing metal buildings on commission. That job too fell apart
when he outsold even the boss. The company was backlogged with orders for three
months.
He worked himself out of a job and his backend commission went to the company, but he took away a great education in sales and marketing.
And he then dove full force into online marketing taking all sorts of independent
clients. Creating his own on the job training, he sold everything from his own
construction blue prints to canoes, and managed online marketing for various
companies.
It is my absolute pleasure to have with me Charles Kirkland. Thank you for joining
me.
Charles: Hey, man. How’s it going?
Doug: It’s going well. It’s going really well. So I’m really excited to have you on the show.
You’re someone who’s definitely been there, done that.
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The Coachzing ShowE P I S O D E 2 6 : T R A N S C R I P T
Content Marketing StrategiesDoug: I’m curious about for yourself, what your favorite content marketing strategies are
for your own business.
Charles: I’m going to tell you, I think it really depends. I love podcasts just because I listen to
a lot of podcasts.
And I know this is going to sound stupid, but I seldom watch videos online. I don’t
want to watch videos in any way, shape or form, but yet, that is my preferred content
generation method just because it’s simple, it’s easy. You know, back in the day, we
were throwing up a flip camera up at the door, “Hey this is Charles…”
My favorite content hands down, that I like to produce is video. It’s simple, it’s easy, and the biggest reason I like it is it really resonates with prospects.
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The Coachzing ShowE P I S O D E 2 6 : T R A N S C R I P T
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