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E-Summit: Making Mid-Level Managers Shine
Presented byMarie Zimenoff, M.Ed, MRW
and Louise Kursmark, MRW
Mid-Level ManagerDefinitions Definition
Duties Get things done Supervise employees Report up the chain of
command to executives Work in all functional areas of
a business
Mid-Level ManagerCategories Individual contributor to manager
Shift focus
Face career challenges
Move from entrepreneur to middle management
Government/non-profit to corporate (and vice versa)
Move up to executive
Individual Contributor to Manager Challenges Lack confidence; never held manager title May lack knowledge of manager role Don’t know how to showcase manager experience
Individual Contributor to Manager Strategies Behavior-based questions (“Tell me about a time you
were put in charge of a project.”) Drill down to get numbers Ask what their manager does Ask for performance reviews Use relevant keywords in LinkedIn profile heading, job
title
Individual Contributor to ManagerHeadline
Job Titles
And, of course, Summary and Skills!
Individual Contributor to Manager Samples Ben Robinson (Page 5 in Handout) Contributed by Lynn Levy
David Meyer (Page 7 in Handout) Contributed by Lynn Levy
Shifting Focus
Challenges How to position specific experience for transition Having to take a step back to transition What not to say or showcase
Shifting Focus
Strategies Have an eagle eye for overly specific language and
details Position them in the new role/industry Pull keywords from target job descriptions Find parallels Be strategic on LinkedIn
Shifting Focus
Headline
Summary
Shifting Focus
Samples Dana Winfrey (Page 10 in Handout) Contributed by Michelle Swanson
Derek Brownell (Page 12 in Handout) Contributed by Marjorie Sussman
Facing Career Challenges
Challenges Worried about their obstacle … afraid the will “never”
get a job Unsure how to position things that can appear less-
than-positive May have qualifications, technical skills, certifications,
etc., that are not up to date
Facing Career Challenges
Strategies Get creative Uncover the context Position the right information to get attention Overwhelm with good stuff Explain your strategy Be strategic with LinkedIn profile content and
organization
Facing Career Challenges
Samples Jackie Price (Resume: Page 16; LinkedIn: Page 18) Contributed by Louise Kursmark
Steven Unger (Resume: Page 19; Letter: 21; LinkedIn: 22) Contributed by Marie Zimenoff
Entrepreneurs
Challenges How to position self for a specific role after doing it all May not be well versed in specific job requirements May tend to use terms/highlight experience that turn
off employers
Entrepreneurs
Strategies Use the right job title(s) Showcase relevant achievements Use numbers wisely Write with the reader in mind Connect the dots with LinkedIn language
Entrepreneurs
Samples Paul Jacob (Resume: Page 29) Contributed by Marie Zimenoff
Mariel Smithers (Resume: Page 25; LinkedIn: 27) Contributed by Louise Kursmark
Move Between Gov’t / Non-Profit and Corporate Challenges – Non-profit/Gov’t to Corporate Not able to translate past experience May not be able to show numbers May look too academic or narrowly focused
Challenges – Corporate to Non-profit/Gov’t Not able to translate past experience May need to highlight volunteer experience to be
relevant May look overqualified
Move Between Gov’t / Non-Profit and Corporate Strategies: non-profit/government to corporate Get the numbers and highlight them Tout expertise and connections Use corporate language Avoid government-speak, acronyms, and other
content that will not resonate
Move Between Gov’t / Non-Profit and Corporate Strategies: corporate to non-profit/gov’t Highlight volunteer/association leadership Translate corporate experience into non-profit/gov’t
language Write a cover letter that connects the candidate to the
mission of the target organization Be strategic with LinkedIn profile organization and
content
Samples Roger Maxwell (Resume: Page 33; LinkedIn: 34) Contributed by Karen Reiff
Cecil Shorts (Resume Page 36; Letters: 38–39) Contributed by Marie Zimenoff
Move Between Gov’t / Non-Profit and Corporate
Moving up to Executive
Challenges May provide too many details of low-level activities May not project executive image (tone and visual
impression) May not have enough or large enough achievements
to compete
Moving up to Executive
Strategies Focus on the big picture Showcase revenue/profit growth, cost reduction, and
other executive achievements Use executive language – abbreviations and acronyms Create an executive “look and feel” Be strategic with the linked in profile
Samples Fred Rodgers (Resume: Page 41) Contributed by Karen Reiff
Raj Singh (Resume: Page 42) Contributed by Marjorie Sussman
Moving up to Executive
Questions Page 44
Questions to Elicit Great Content
Thank you!Questions?
Presented byMarie Zimenoff and Louise Kursmark