8/13/2019 E Question
1/3
The University of the Thai Chamber of Commerce
Global MBA Yangon Offshore Programme Batch 2 Final examination
A!g!st 2"#$
Course code/title : BA 511 Marketing Management
Lecturer : Dr Aaron Loh
Date : Saturday, 2th August 2!1"
Mark Allocations:
#his e$amination %a%er consists o& '() si$ *uestions+
Students to com%ulsorily anser-uestion 1 &olloed .y any other
') &our *uestions &rom the remaining 5: ach *uestioncarries
e*ual marks o& 2!0
Instructions: Answers to be submitted to the following email
:DrAaronLohAug2013@gmailcomlatest b! "unda! 2#th 11##$m %lease
kindl! note that #marks will be deducted for each da! after the
submission deadline
&ase Article
'aht further slides against (
# A#34, AC3S August 22, 2!1" 1:!! am
)ALLI*+ ,- a one.!ear low !esterda! at 31/2 the baht has
suffered fromde$reciation against the " dollar along with most
emerging.market currencies
Com%ared ith this year6s %eak o& 270(2, registered on A%ril
18, the .aht has &allen .y11017 %er cent0 3t has eakened .y %er
cent &rom "!0(! at end92!120
oreign in;estors are %ulling money out o& de;elo%ing
economies amid s%eculation thatthe 5"! million or nearlyBt1(08
.illion0 Meanhile, a&ter the single9day net9sell o& Bt110
.illion in #hai stocks on#uesday and then Bt50@ .illion yesterday,
year to date, &oreign net9sells o& #hai shares
reached Bt1!(0@ .illion0
Basically, sentiment &or emerging9market assets is eak due
to s%eculation a.out theed6s ta%ering, #sutomu Soma, a manager
o& the &i$ed9income .usiness unit at =akutenSecurities 3nc
in #okyo, told Bloom.erg0 unds are &loing out &rom emerging
markets04n to% o& that, #hailand6s groth concerns are adding
donard %ressure0
A day a&ter the ational conomic and Social De;elo%ment Board
announced thesecond9*uarter economic data on Monday, the .aht
&ell &rom "102! to "105"0 #hecurrency yesterday dro%%ed !05
%er cent to "1072 %er dollar as o& "01%m in Bangkoka&ter
touching "107" earlier, the eakest le;el since ?uly 2!12, according
to datacom%iled .y Bloom.erg0
% #%
mailto:[email protected]:[email protected]
8/13/2019 E Question
3/3
The University of the Thai Chamber of Commerce
Global MBA Yangon Offshore Programme Batch 2 Final examination
A!g!st 2"#$
4ou ha5e 6ust com$leted a marketing management course at the
+lobal M'A
$rogramme at ,&& Describe three 73 to$ics that !ou had
also learned but do
not howe5er ha5e a chance to show !our knowledge of the sub6ect
in this written
e8am in the abo5e 9uestions
% $%
