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  • 8/13/2019 E Question

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    The University of the Thai Chamber of Commerce

    Global MBA Yangon Offshore Programme Batch 2 Final examination A!g!st 2"#$

    Course code/title : BA 511 Marketing Management

    Lecturer : Dr Aaron Loh

    Date : Saturday, 2th August 2!1"

    Mark Allocations:

    #his e$amination %a%er consists o& '() si$ *uestions+ Students to com%ulsorily anser-uestion 1 &olloed .y any other ') &our *uestions &rom the remaining 5: ach *uestioncarries e*ual marks o& 2!0

    Instructions: Answers to be submitted to the following email :DrAaronLohAug2013@gmailcomlatest b! "unda! 2#th 11##$m %lease kindl! note that #marks will be deducted for each da! after the submission deadline

    &ase Article

    'aht further slides against (

    # A#34, AC3S August 22, 2!1" 1:!! am

    )ALLI*+ ,- a one.!ear low !esterda! at 31/2 the baht has suffered fromde$reciation against the " dollar along with most emerging.market currencies

    Com%ared ith this year6s %eak o& 270(2, registered on A%ril 18, the .aht has &allen .y11017 %er cent0 3t has eakened .y %er cent &rom "!0(! at end92!120

    oreign in;estors are %ulling money out o& de;elo%ing economies amid s%eculation thatthe 5"! million or nearlyBt1(08 .illion0 Meanhile, a&ter the single9day net9sell o& Bt110 .illion in #hai stocks on#uesday and then Bt50@ .illion yesterday, year to date, &oreign net9sells o& #hai shares

    reached Bt1!(0@ .illion0

    Basically, sentiment &or emerging9market assets is eak due to s%eculation a.out theed6s ta%ering, #sutomu Soma, a manager o& the &i$ed9income .usiness unit at =akutenSecurities 3nc in #okyo, told Bloom.erg0 unds are &loing out &rom emerging markets04n to% o& that, #hailand6s groth concerns are adding donard %ressure0

    A day a&ter the ational conomic and Social De;elo%ment Board announced thesecond9*uarter economic data on Monday, the .aht &ell &rom "102! to "105"0 #hecurrency yesterday dro%%ed !05 %er cent to "1072 %er dollar as o& "01%m in Bangkoka&ter touching "107" earlier, the eakest le;el since ?uly 2!12, according to datacom%iled .y Bloom.erg0

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    mailto:[email protected]:[email protected]
  • 8/13/2019 E Question

    2/3

    The University of the Thai Chamber of Commerce

    Global MBA Yangon Offshore Programme Batch 2 Final examination A!g!st 2"#$

    1) 4n .asis o& your reading o& Case Article 1, descri.e your knoledge andunderstanding o&:

    A) hat had gone on ith the economic de;elo%ment in the

  • 8/13/2019 E Question

    3/3

    The University of the Thai Chamber of Commerce

    Global MBA Yangon Offshore Programme Batch 2 Final examination A!g!st 2"#$

    4ou ha5e 6ust com$leted a marketing management course at the +lobal M'A

    $rogramme at ,&& Describe three 73 to$ics that !ou had also learned but do

    not howe5er ha5e a chance to show !our knowledge of the sub6ect in this written

    e8am in the abo5e 9uestions

    % $%