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ELECTRONIC MARKETING
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Prepared by :
Abed Alkareem Rafeek Alfarra
Alaa Isam HeikalMoaz Mazen Elqudwa
Supervised by :
Rasha Atallah
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OBJECTS1. Introduction2. That is achieved in three steps3. Delivery Methods4. Choose product idea5. Information6. Internet Services7. Terms and tips to follow when you
create the site8. Build credibility9. The rules of marketing through e-mail10. List your company's instructions11. Growing use of Internet around the
world
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INTRODUCTION
Sun-mail marketing has become the necessities of life in our society today, Hundreds of millions of users access the Internet daily from all over the world, and in this sense we can exploit that opportunity and transforming the Internet into an open market a diverse audience to promote various goods and services, and achieve high profitability and beyond.
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HOW CAN START TO CREATE A SITE FOR THE MARKETING OF GOODS
ELECTRONICALLY ?
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THAT IS ACHIEVED IN THREE STEPS :
To develop a good product
The development of a website
The marketing plan
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TO DEVELOP A GOOD PRODUCT
Many believe that the creation of a new product, process difficult to achieve, but this is not true.
But through a special skills can make your product yourself.
The Web makes your window open to the world.
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THE DEVELOPMENT OF A WEBSITE
Website dedicated to the marketing of the product.
When you create a site visitor directly addressed.
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THE MARKETING PLAN
The marketing plan here is made up of long-term policies and short-term.
short-term policies:
Whose main aim is increasing in popularity on the site
long-term policies:They serve as a permanent site stream of
visitors interested in your product
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CAUTION we must point out here that fit the marketing
plan on a variety of policy short-and long-term demand for the site will ensure a lasting, permanent and growing number of visitors interested in your product, and it facilitates the process of converting them to customers and thereby increase sales.
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DELIVERY METHODS Method of delivery of the product is very
important, the best way is characterized by speed and do not depend on the interference of persons to complete.
Example:Service sites that are not only the involvement
of her entry.
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CHOOSE PRODUCT IDEA: The most difficult stage in product
development is to determine the kind, and qualities of successful products on the Internet
Consumer ProductsEservicesSoftwareInformation
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INFORMATION
Information in particular is a very popular product on the Internet is essentially the source of my information in the first place, and most users looking for information, so the sale of information is the most popular examples of electronic commerce and that the sale is in indirect ways, sometimes.
One of the best-selling types of information on the Internet, the educational information, which teaches how to make things, or talk about a particular topic in detail.
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THERE ARE SEVERAL OTHER EXAMPLES OF SELLING INFORMATION THROUGH THE INTERNET, INCLUDING:
Cooking recipes and desserts, art sewing and embroidery, gardening, ways of slimming, child-rearing.
Tips and answer specific questions demand: technical questions, legal advice, medical advice .
Evidence of business opportunities and addresses of some of the different places and shrines.
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INTERNET SERVICES: Internet service is very profitable, it is
obvious that these services are sold on the network:
Examples of these services:
Graphic design for websites or advertising material.
The development of websites.
E-marketing services.
Writing and Translation Services
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TERMS AND TIPS TO FOLLOW WHEN YOU CREATE THE SITE The beginning of the successful web design
should be simple. The site must be the origin of the language of
the HTML, and is strictly prohibited to be the entire site building on the Flash.
Care should be taken also from the use of any items or software is not available on regular computers.
It also distracts, and put ads for other sites or links are not intended for the marketing of goods displayed on site.
Active graphic design used the less as the best.
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BUILD CREDIBILITY How can my son the credibility of my site?
Choose the name of the site on the InternetThe possession of a special name for your
business, increases the confidence of the visitor to your site
Mailing address and contact informationMust be made to write data communication and
mailing address and postal code and the commercial register on a special page
Page Company ProfileOn this page you write a brief biography of the
company,
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...CONTINUED ConfidentialityInternet sites and commercial sites in particular, the
visitor requests personal or confidential information is sometimes
Certificate of clientsOne of the best ways to build credibility with your
customers is a testament themselves must
to ensure the recovery price of the productOne of the reasons that prevent the visitor from
buying is concern that the value of the item less than the price
saw the clientCreate a page to gather the opinions of your customers
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THE RULES OF MARKETING THROUGH E-MAIL:
Obey the rules of writing e-mail messages.
Take preventive action to ensure the continuation of the company e-mail.
Guidance on the distribution list by typing the e-mail messages to the officials working with you
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LIST YOUR COMPANY'S INSTRUCTIONS
brief:Because of its e-mail from the speed and
ease of writing, many contend the information in the narrative and ignore the proper spelling and avoid inappropriate picture of you and your company and non-formal style required in the e-mail messages.
committed themselves to fit:
Usually address is registered company (domain name) in the e-mail messages sent from it
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... CONTINUEDDo not be afraid to spread your message:
Unlike ordinary messages, facilitating the movement of e-mail message from one person to another, in the e-mail, move messages to various different people, but may move your message to express their personal opinion your boss at work to the director himself
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GROWING USE OF INTERNET AROUND THE WORLD
23QUESTIONQUES
TION
QUES
TION
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Thanks