Dyn  @  MassTLC  Summit  •  October  2012  @kyork20            @Dyninc  

Infrastructure-­‐as-­‐a-­‐Service  (IaaS)  experts,  powering  DNS  &  Email  delivery  for  enterprise,  small  business  &  personal  users.  

Kyle York Chief Revenue Officer @kyork20 @Dyninc

Dyn  @  MassTLC  Summit  •  October  2012  @kyork20            @Dyninc  

1998  

2001  

2010

Started as a volunteer based organization for remote access

Launched Enterprise DNS services

Launched DNS eCommerce via online portal (email in 2003)

3-year bookings CAGR: 60%+ and double digit EBITDA margins

Expanded with offices in SF & London

Cash Flow Positive/ Incorporated

2011  

eCommerce platform surpasses ���20M accounts

Acquired SendLabs, EditDNS, & EveryDNS - enterprise email

Opened UK Datacenter

Opened HK Datacenter

eCommerce platform surpasses 10M accounts

Win Twitter, Netflix, Zappos as Customers

1998   2001   2005   2007   2008   2009   2010   2011  

Our  Story  

Dyn  @  MassTLC  Summit  •  October  2012  @kyork20            @Dyninc  

More  Performance  

Web/App  performance  heavily  impacts  revenue  and  operaVonal  effecVveness  

More  Cloud/VirtualizaVon    

AdopVon  of  cloud  compuVng  drives  network  dynamism  and  complexity  

More  Devices/Apps  

More  devices  (phones,  tablets)  are  more  connected  then  ever  (IPv6)  

 More  Email  

More  customized,  event-­‐based  push  communicaVon  

Converging  Trends  

Drive  Need  for  Premium  DNS  &  Email  Deliverability  Services  

Dyn  @  MassTLC  Summit  •  October  2012  @kyork20            @Dyninc  

“Dyn’s  DNS  Load  Balancing  soluVon  &  aiCache’s  proven  caching  so^ware  have  enabled  a  top-­‐Ver  financial  news  website  to  shave  30%  off  response  Vme,  save  money,  have  beber,  real-­‐Vme  monitoring,  reporVng  &  alerVng  setup.”        Rashid  Kamirov,  Director  of  Plaforms,  CNBC          “When  improving  our  DNS,  we  chose  the  focused  

pros  &  the  switch  was  quick  &  painless.  Dyn  helped  Etsy’s  performance  improve  in  all  aspects.”  John  Allspaw,  VP  of  Technical  OperaVons,  Etsy          

“Switching  to  Dyn  took  literally  a  few  hours  (not  days,  not  weeks)  for  75+  zones/domains.  Their  expert  editor  makes  old  hacks  like  me  feel  comfortable  –  ease  of  a  GUI  &  the  flexibility  of  command  line  interface.”          Lenny  Tropiano,  Senior  Systems/Network  Architect,  HomeAway          

Web  Enterprises  –  VerVcal  Markets  

Dyn  @  MassTLC  Summit  •  October  2012  @kyork20            @Dyninc  

Dyn  Business  Model  

Approach  

Evergreen  Annual  

Contracts  

Payments  in  Advanced  

Usage-­‐Based  Billing  

Rock  Solid  RelaVonships  

Enterprise  Churn  Rates  

<5%  

Ecomm  Churn  Rates  <30%  

Upsell/Cross-­‐Sell  Opportunity  

NegaVve  Working  Capital  

Model    

Dyn  @  MassTLC  Summit  •  October  2012  @kyork20            @Dyninc  

Go-­‐To-­‐Market  

Dyn.com  

1.2mm  Unique  Visitors/Mo  

Entry  Price  $30/yr  

Organic  Growth  

Ecomm  

Metric  Driven  Inside  Sales  (45  Reps)  

MHT/EMEA/SF  Offices  

Advanced  Features  (28%),  Upsell  

Entry  Price  $2400  per  year  

Direct  Sales  

More  Reps  /  More  Int’l  

Conferences  /  Events    

Paid  SEO  /SEM  /  LocalizaVon  

New  Add-­‐On  Products  

Growth  

Dyn  @  MassTLC  Summit  •  October  2012  @kyork20            @Dyninc  

Ecommerce & Enterprise Expand Together

SVcky  services  yields  loyal  user  base  across  both  enterprise  and  ecommerce.    Ecommerce  users  are  acVvely  managed  and  upsold  to  enterprise  contracts.    Enterprise  users  have  doubled  for  last  3  years.  

Enterprise/eCommerce Split

Q  &  A  

We’re passionate about our technology, our culture and our customers.

The growing opportunity of DNS and email is met by Dyn’s best-in-class, customer-focused solutions.

Dyn’s SaaS/IaaS business model has driven a proven track record of successful financial growth and opportunity.

@kyork20

@Dyninc