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MassTLC Social media event In the trenches with 4 B2B marketers, 091113, Kadient presentation
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Sales Enablement Technology
Sales Playbooks, Sales Content, and Sales Performance Analytics – within CRM
Targeting companies with $100 mil in revenue
50 employees, 2 FT marketers, several who straddle
The Scoop on Kadient
Opportunity: Educate the market on sales enablement, playbooks and the Kadient brand Connect with customers, prospects, influencers—extending our reach Be present – our competitors are actively using social media
Tools we Use (the usual):
How we use social media
Content that goes viral: Sales Enablement eBook
Goal: To spread Kadient’s ideas and to build credibility around our expertise in helping sales teams be more productive
Content that goes viral: “I Need a Playbook” Music Video
Goal: Educate the sales and marketing arena about Kadient and our new offering of Sales Playbooks
Some more fun for #sales from Amy Black at Kadient. http://ow.ly/35UN @DavesteiCheck out the I Need a Playbook/Sales Hero music
video - great fun from Amy Black of Kadient @jillkonrath
RT: Check out the I Need a Playbook/Sales Hero music video - great fun from Amy Black of Kadient @david_genuis