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Dulwich OnView
The Blog of
The Friends ofDulwich Picture Gallery
People Like Us• Formal Gallery setting • Meeting the neighbours • Recommended to me by my friends• "People trust people like us" - Edelman
Trust Survey
Yang May Ooi
Advantages of a Blog• New trends in consuming info/ news• Passive v. active• Formal website (Web 1.0) v. blog (Web
2.0) • Low/ no cost
Yang May Ooi
Blogging Objectives• Guerilla marketing - overt v. "secret"
mission• Outreach to those who don't identify as
"Gallery types"• New demographics by interest• Reflected in volunteers/ contributors
Yang May Ooi
So what is Dulwich OnView? People coming together to create an online magazine. Mission statement 'Secret' mission statement Steve Slack
Music, Art, Architecture
People, Allotments, Wine
Supporting local causes and gaining friends and links
Strengthening the Friends "roots in the community"
"Looking at the pictures and reading about the different roads has brought back so many memories of my childhood, and teenage years."
Thank you so much.Beryl Chandler
Web 2.0feedback comments interactivity dialogue links in and out online social media
Why have a blog?• Easy to use• "Google Juice"• Social Media • It's interactive
(now 10 comments)
Angie Macdonald
How it all works
• Team work • The Co-Editor's role• Online Collaboration
Angie Macdonald
Success Stories
• Training • Interns• New Careers • Friends
Angie Macdonald
DPG v DOV websites Different and complementary
Posts Behind the scenes
Ingrid Beazley
Independent views Peer reviews – more believable?
Ingrid Beazley
the informal Gallery staff
Making Dulwich Picture Gallery the Most Famous Gallery in the WorldAnother idea… asking Tracey Emin and or Damien Hirst to be our artist in residence for two weeks in 2011.I thought of asking Banksy to cover the gallery in graffiti. I know if it works I’ll be fired, but what the hell….Kate Knowles, Head of Communicationswww.dulwichpicturegallery.org.ukWrite your ideas in the comment box below.
Promoting Gallery events with related articles
Increasing links to DPG website
Relationship of DOV with DPG through the Friends
• maintaining independence from the Gallery • reinforcing its support role• more status than a purely community blog • explaining the frequent links from the DPG
website• allowing the staff to trust DOV more than with a
totally community led initiative• the contributors to DOV are covered by the
Friends insurance
Stats
• Graph of hits
Search engine terms People are NOT searchingfor Dulwich Picture Gallery
Top search terms
Flamenco – 22%St Sebastian (4) – 18%Dulwich OnView (2) – 11% Increasing as we become betterKnown Edward Scissorhands - 8%
Dulwich Picture Gallery – 2%
98% are not looking for DPG, but we send 33% of onward clickers to DPG
Which websites do visitors come from?
28% Organisations we have written articles about (we encourage reciprocal links)
25% Local information sites/forums
14% Dulwich Picture Gallery (many different links)
12% Other blogs
Wikipedia (from Jan) – 3%Facebook – 9%Flickr – 4%Twitter – 2%
Where do they go?We have hundreds of outgoing linksThe most obvious and numerous are to DPG
33% out going clicks are to DPG related websites (main and flickr) 20% to DPG’s home page, what’s on, and exhibitions13% to Flickr
Web traffic between DPG & DOV
33% out going clicks are to DPG related websites14% incoming from Dulwich Picture Gallery (many different links)
Dulwich Picture Gallery Dulwich OnView 14%
33%
2009 DPG had incoming traffic from 2,764 different sources DOV sent the 9th largest number of visits (1%)
Joint responsiblility
Future?
Plan to organise an online art competition to promote
next exhibition via DOV
Increasingly being recognised as an alternative
marketing tool
You are welcome to visit the GalleryPlease show your badges