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location. However, since the first finding of gold, some time went by and the best claims were already assigned. When the first external diggers arrived, the pioneer of the gold-rush, George Carmack, had feathered his nest already. Is the train to “data river” already gone? No, not at all! Did anyone believe that the success-story of Jerry Yang and David Filo could ever be topped? No one ever dared to think so, and again two Stanford gradu-ates, namely Sergey Brin and Larry Page, succeeded to develop and market some-thing which is today with a market share of 56.4% the market leader in terms of internet search engines – it is the search engine Google. Such stories, though they might not always be that fantastic, are not infrequent in the World Wide Web. But even Google is no longer a market leader, since today’s mar-ket leadership could point towards missing the innovation of tomorrow.

PRESENTLY THE WEB MOVES MORE TO ANOTHER AREA: TRADING OR BETTER KNOWN AS E-COMMERCE.

A real burst happened when Ebay was developed, but the old business model seems to wallow. Lawsuits worth several billions against the enterprise, because of brand copies, east-european gang impos-tors, collecting money only, not delivering products at all or simply old useless house-hold effects, which are sold from private consumers, are only the tip of the iceberg. Nowadays shopping in the web needs to be fun, rendering amusement, and last but not least needs to be secure. All of these are missing at Ebay in the meantime. Many efforts of the ad interim market leader failed, to re-boost their outdated business model. New marketplaces on the net use the de-sire for individuality. Shopping is a matter of the heart, undoubtedly as psychologists

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Michael Hansen (left) at Grimes & Reese: Expansion through quality

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