Dscoop5 Onsite Conference Guide

The best way forward means no looking back.It’s time to turn your digital assets and expertise into real profits and growth.

NO LOOKING BACK Dscoop5 Dallas, Texas February 18-20, 2010

SESSION SCHEDULE & DESCRIPTIONS

Contents

Agenda

2 Thursday,February18,2010 Dscoop5 Golf Tee Time HP Capture General Sessions Keynote Speaker Solutions Showcase Opening Reception

3 Friday,February19,2010 Keynote Speaker General Sessions Dscoop Celebration

4 Saturday,February20,2010 General Sessions Closing Reception

SessionDescriptions

5 Thursday,February18,2010

6 Friday,February19,2010

9 Saturday,February20,2010

Education is a cornerstone of Dscoop5.

Improve your business strategy by sharing your experiences and discussing the latest innovations, trends and technical expertise with your peers, partners and HP representatives. We are excited to welcome our newest Dscoop members: graphic design companies that own HP Scitex printers, to participate in Dscoop5, which includes a newly added Large-Format & Signage track.

Dscoop provides the venue for you to connect with your colleagues from all over the world—print services providers from Latin America, Europe, the Middle East, Africa, Asia and Australia will attend Dscoop5. Find out how they are improving margins, creating efficiencies and adding value for their customers over three full days of educational sessions.

Revised January 13th – Schedule and Sessions Subject to Change

• Acquire new customers

• Develop exclusivity and shorten the selling cycle

• Create a customer facing strategy

• Use database intelligence for innovation

• Expand into direct marketing, general printing, photo, publishing or transpromotion

• Build integration with application programming interfaces

• Become more sustainable and environmentally friendly

• Manage complex campaign deployment and track real-time ROI

• Expand into new applications

• Achieve Web-to-press order flow for the digital label printer

• Make the most of your HP Indigo WS6000 press

• Market and sell large format

• Improve finishing processes

• Develop a successful Web presence and keep customers engaged online

Find the answers to all your questions about your path to digital success at Dscoop5.

LABEL & PACKAGING LARGE-FORMAT & SIGNAGEOPERATIONSBUSINESS & SALES



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pm Lean Manufacturing

Yoram Krivine, HP

Marketing Automation ServicesPeter Winters, The Winters Group & Associates

Marketing in a Digital WorldHP Business Consultants

Teach Your Team to Sell SolutionsLinda Bishop, Thought Transformation

Tours of Commercial and Signage Companies in the Dallas Area

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Thursday,February18,2010

Ken SchmidtMarketing Visionary Former Director of Communications Harley-Davidson

6:00PM–9:30PM — DSCOOP SOLUTIONS SHOWCASE OPENING RECEPTION, SPONSORED BY GPA

Dscoop5 Golf Tee TimeGet your foursome together for golf at Cowboys Golf Club. Call 817.481.7277 to reserve your spot. Arrangements for transportation to and from the golf course can be made at the transportation podium located at the front of the hotel. Please note: space is limited.

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HP Capture A don’t miss event! Gain a deeper understanding of all the HP resources you have at your disposal to grow your business through business consulting and increase efficiency through Value-Add Services and Print Care. Learn more about specific tools such as SmartPlanner for Indigo, Scitex, and label and packaging, and SmartStream Director ML350.

In addition, hear more about the benefits of Dscoop from volunteer leaders and explore how our peer groups, discussion forums, Webinars and newsletters can help you grow your business and improve your day-to-day efficiencies.

Analog to Digital Conversion: The Cost Effective WayArnon Cohen, HP

What is Your Customer Facing Strategy?Joe Truncale, NAPL

Operation Direct Mail: The Past, Present and Future of Direct Marketing at The National World War II Museum Stephen Watson, The National World War II Museum

Peer-to-Peer Networking Social Networking 101: Meet Your L&P Peers

HANDS-ON SESSIONS

DSCOOP WELCOME AND KEYNOTE SPEAKER

3Revised January 13th – Schedule and Sessions Subject to Change

Dscoop5 Golf Tee Time

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Friday,February19,2010

Stuart VarneyCo-Anchor, FOX Business NetworkFounding Member of CNN’s News Team

Christopher MorganSenior Vice PresidentGraphics Solutions BusinessImaging and Printing Group, HP

7:00PM–11:00PM — DSCOOP CELEBRATION, SPONSORED BY HP


Intelligent Business ProcessesPeter Lancaster, W2P Ltd

Photo Market Emerges

The Easy Way to SellLinda Bishop, Thought Transformation

Partnering with Your Clients: Commercial Printers’ Success Stories

Environment and Printing: Being a More Sustainable PrinterStephen Goddard, HP

Photo Products Show and Tell


Launch a Web-to-Print Campaign Successfully in Two WeeksStephan Steiner, GSB and Nick Chiechi, CS Design

Profitopoly (11:00AM–1:00PM)Steve Huff, The Huff Group, LLC

Database IntelligenceSteven Schnoll, Schnoll Media Consulting

Panel Discussion with HP ManagementChris Morgan, Alon Bar-Shany, and Jan Reicher, HP

Publishing Panel DiscussionModerator: Michelle Weir, HP; Panelists: Edward Febinger, Pearson; J. Kirby Best, formerly of Lightning Source Inc.

Five Years of Media ConvergencePeter Lancaster, W2P Ltd

The Sustainable Green Printing PartnershipKaren Gross, SGP Partnership

Emerging Market OpportunitiesBarb Pellow, InfoTrends

Opportunities with Inkjet TechnologyScott Schiller, HP; Mark Rosson, O’Neil Data Systems

Workflow…It’s Important! HP SmartStream Director Experiences and TipsMoisha Merrill Clark, HP, and Panelists

A Brand Owner PanelKurt Sands, Frito Lay; Camilla Kragius, Nutraceutical Corp; Mike Ferrari, Procter & Gamble


Tips and Tricks on the Indigo Presses – 7000

Lean in PrintingTom Southworth, CONNSTEP

Partnering with Your Clients: Large-Format Printers’ Success Stories

Label and Packaging Capture Kit Overview

Profitopoly (11:00AM–1:00PM)Steve Huff, The Huff Group, LLC

Win Business with HP Latex Large-Format Printing Technology Rudy Herrera, HP

Brainstorming and Creating New Products and ServicesModerator: David Smith, Williams Visual Solutions; Panelists: Chuck Gehman, mimeo.com; Laura Field, HP; Mark Sarpa, Progressive Solutions; Mark Goodson, Director of Digital Operations, Emprint

The WS6000 UnveiledTomer Levin, HP; Panelists: Craig Curran, Nosco; Jay Dollries, Innovative Labeling Solutions

How to Market Large-FormatJohn Bord, Guevavi


Cross-Media Marketing Management Tools and ApplicationsEd Ickowski, DirectSmile; Rob Seaver and Drew Swankie, R and R Images






DSCOOP WELCOME AND KEYNOTE SPEAKERS


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Saturday,February20,2010

5:30PM–7:00PM — DSCOOP CLOSING RECEPTION

4


Database Marketing and Digital Channel Integration, Part 1Devyani Sadh, Direct Marketing Association

Making Transpromo a Reality with Your CustomersMaya Poleg, HP

The State of Indigo and the Printing IndustryAlon Bar-Shany, HP


The Printer-Publisher Relationship: Adapting for the FutureJ. Kirby Best

Begin with the End in Mind: The Critical Role of Campaign ManagementKemal Carr, Madison Advisors


Gain That Solid Edge (Not Just on Paper) with HP Value-Add ServicesHanny Minawi and Gilad Tzori, HP

HP Labs: Creating the FutureEric Hansen, HP

The Top 10 Ways to Grow Your Business in 2010Joe Manos, MindFireInc

Web Strategy, Usability and Integration for Large-Format and Digital PrintersJohn Bord, Guevavi

Dscoop Member Discussion Group: How are You Surviving in this Economy?Larry Vaughn, Ideal Printers

Selling the Enterprise and Shortening the Selling CyclePeter Winters, The Winters Group & Associates

The Benefit of Strategic Thinking and Leading through Tough TimesSheila Connor, Performance Dynamics, Inc.

Guidelines for Pitching Digital Solutions to MarketersBob Boucher, Cole & Co.

HP SmartStream Workflow: Cut out the Work and Go with the FlowTzipi Netz, HP

Transpromo vs. E-Delivery in 2010 and BeyondKemal Carr, Madison Advisors

Improving Sales with Performance-Based MetricsJerry Scher, Our Green Value

How to Get 10,000 Pieces Out the Door and Live to Tell About It Rastar

Tech’s S-hold’em

Photobook Printing

Tips, Tricks, and Best Practices on the WS6000

Finishing Without Failure for the Signage MarketDavid King, MarketKing

How to Get More Out of Your Commercial Press



Expanding into New ApplicationsCraig Curran, Nosco; Ken Meinhardt, Label Traxx; representatives from AB Graphics and Fasson





Technical Aspects of the Large-Format Business

The Transformation and Cross-Over Between Pre-Press and ITModerators: Drew Swankie, R and R Images and David Smith, Williams Visual Solutions; Guest Panelists

How to Achieve Web-to-Press Order FlowJay Dollries, Innovative Labeling Solutions; Sharon Rothschild, HP

Sales and Marketing for the Signage BusinessDavid King, MarketKing

Who Buys Wide Format… and Why?Tim Greene, InfoTrends

Building Integration with Application Programming Interfaces (APIs)Moderator: Chuck Gehman, mimeo.com and Panelists

RIT HP Media Certification and Ink Mixing System ProgramsBill Garno and Brian Waltz, Printing Applications Laboratory, RIT



Commercial Printers for Large FormatDaniel Gardynski, HP


Lean ManufacturingYoram Krivine, HP

This advanced, practical session gives participants a richer, hands-on experi-ence with elements of the lean method-ology. The workshop will include a high level review of the lean methodology, practical ideas of lean in print service providers and proven improvements collected by HP Indigo from working with customers.

Marketing Automation ServicesPeter Winters, The Winters Group & Associates

Marketing automation services such as lead generation programs across a wide array of industry verticals represent a huge untapped market. The annual volume of these types of deals usually

starts at no less than $250,000—find out how you can start earning these sustainable revenues.

Marketing in a Digital WorldHP Business Consultants

Your HP Indigo digital press has broad and significant impact on the way you run your business. To succeed, Indigo digital press owners must identify and sell into new markets, interact with new buyers and sell a business solution. Developing a marketing plan is essential to this success. This hands-on workshop is designed to engage you in the mar-keting process, to walk you through the elements of a marketing plan, and to prepare you to take action on your plan when you return to your company after Dscoop5.

Teach Your Team to Sell SolutionsLinda Bishop, Thought Transformation

Do you want to get past common solution-selling roadblocks? Learn a new approach to solution selling, including a step-by-step method to identify new opportunities, gather information, influ-ence buyers and close deals.

Tours of Commercial and Signage Companies in the Dallas Area

One of the most effective ways to learn best practices is to visit another company. Dscoop will take you on tours of signage and graphical display companies as well as commercial print service providers in the area, where you can ask questions, share knowledge and receive inspiration from new ideas.

BUSINESS & SALES

OPERATIONS LABEL & PACKAGING

BUSINESS & SALES

What is Your Customer Facing Strategy?Joe Truncale, NAPL

How do you increase sales by 10% without increasing operational costs? NAPL presents its new Customer Analysis Process™, which will show you how to maximize the potential of your best customer relationships to create greater value. Revaluate who is pre-senting your company’s message, how it is presented and best practices for developing your top customer accounts.

Operation Direct Mail: The Past, Present and Future of Direct Marketing at The National World War II Museum Stephen Watson, The National World War II Museum

Over the last eight years, The National World War II Museum has built a na-tional base of support through direct mail that now includes more than 150,000 supporters and represents the Museum’s largest source of operating revenue. Hear about the techniques the museum has deployed to grow and sustain a file of donors despite an aging core demographic. Find out where the Museum’s direct marketing program is headed in the future and the challenges to the non-profit industry.

Peer-to-Peer Networking

Don’t miss this chance to meet Dscoop members who can extend your capabili-ties, enhance your product and service offerings and answer your toughest questions. Meet folks who have the same issues you are dealing with and who can complement your current offerings. Be sure to bring business cards, samples, and new ideas.

Social Networking 101: Meet Your L&P Peers

Join us for a networking session specifically targeted to label and packaging members. Discuss products, resources, problems, solutions and more. Bring plenty of business cards for the old friends you will see and the new ones you will make.

Analog to Digital Conversion: The Cost Effective WayArnon Cohen, HP

Are you maximizing the possible profit from every job? In tough times, effi-ciency is the key. Learn how to optimize your production and benefit from the synergies of digital and offset living side-by-side.

3:00pm–4:30pm

1:30pm–2:45pm

Thursday,February18,2010

9:00am–12:00pmHANDS ON WORKSHOPS

4:45pm–5:45pmDSCOOP WELCOME AND KEYNOTE SPEAKER

Ken SchmidtMarketing Visionary Former Director of CommunicationsHarley-Davidson

MakeSomeNoise

Ken Schmidt’s business keynote speech is a fascinating story of how businesses of any size and scope can—by focusing on understanding and harnessing the most basic drivers of human behavior—improve their competitiveness in even the most difficult marketing environments. The road starts here to building a fanatically vocal customer base, creating a passionately loyal corporate culture, and developing leaders who inspire and motivate. And it takes you to places you’ve never imagined.

The longtime motorcycle enthusiast’s formal association with Harley-Davidson began in 1985. As a specialist in corporate positioning and media relations, he was asked to work with the then-struggling Harley-Davidson to help restore the company’s image and create demand for its motorcycles. Within a few short years, Harley-Davidson became one of the most visible and frequently reported-on companies in the world, while sales of its motorcycles rocketed upward.

6 Revised January 13th – Schedule and Sessions Subject to Change

OPERATIONSLABEL & PACKAGINGBUSINESS & SALES

Intelligent Business ProcessesPeter Lancaster, W2P Ltd

Most Web-to-print deployment processes and workflows won’t scale. Are you planning for success or will failure become a self-fulfilling prophecy? Hear examples of how to plan for success.

Photo Market Emerges

Are you seizing revenue-building, new opportunities in the field of photo publishing? Panelists discuss how they are benefiting from the photo book revolution and how content creators are taking creative control to design, publish, and sell their best work in professional quality books.

The Easy Way to SellLinda Bishop, Thought Transformation

Discover four main reasons why pros-pects don’t buy, one question to ask in the first call to determine if you’re talking to the decision maker, and the smart way to end every call to maintain sales velocity.


Your peers share how they have been able to help their clients be successful, even in this challenging economy. Get inspired by hearing the clients’ point of view about how, by working together, they were able to overcome challenges and implement solutions with impact.

Lean in PrintingTom Southworth, CONNSTEP

Learn how the world-class principles behind the vaunted Toyota Production System can and have been applied in the print industry as

well as strategies to ensure continued improvement and success. Partici-pants will learn how the 8-wastes of Lean apply in printing and methods to eliminate them.


How can your company become more sustainable and environmentally friendly? Hear from the experts what you can do to change your organization and the benefits of doing so.


Learn the latest about the HP Indigo 7000 press from an HP expert. Always a favorite, this session is an open forum for attendees to ask questions and see the press in action.

9:45am–10:45am


8:30am–9:30amDSCOOP WELCOME AND KEYNOTE SPEAKERS

Stuart VarneyCo-Anchor, FOX Business NetworkFounding Member of CNN’s News Team

WallStreet:WhatHappened?Why?What’sNext?

It’s a whole new era. From here forward, you’ll run your business and your checkbook very differently. Say goodbye to spending and borrowing as a way of life; saving, thrift, and solid value are coming back. The Wall Street edifice collapsed suddenly and with great drama. It will never be the same again. Financial speaker Stuart Varney was at the center of the historic action, anchoring live coverage for FOX News, and will tell you what it all means to you, in plain English!

An economist educated at the London School of Economics, Varney is uniquely qualified to address the rapidly shifting domestic and global economic trends, and the implications for business, institutional investors, and individuals. His exceptional coverage and analysis of the stock market crash of 1987 earned him a Peabody Award for excellence in journalism.

Chris Morgan’s business is responsible for continuing the company’s worldwide Graphics leadership. This includes responsibility for graphics printing solutions including Designjet, Indigo, Inkjet High-speed Production Solutions, Scitex, and Specialty Printing Systems.

Morgan has worked for HP for more than 20 years in a number of global and regional senior management positions. Prior to his current role, Morgan held the position of SVP IPG in Asia Pacific and Japan.

During his HP career, Morgan also was the vice president responsible for Worldwide Sales and Marketing in HP’s Imaging and Printing Group. During his time in this position, he also had the responsibility for leading HP’s overall consumer customer segment.

Prior to this, Morgan was the vice president of worldwide marketing for HP’s Consum-er Business Organization. In this role, Morgan was responsible for HP’s consumer computing, digital imaging, personal printing, information appliance and related supplies businesses.

Christopher MorganSenior Vice PresidentGraphics Solutions BusinessImaging and Printing Group, HP


Large-format owners share what their companies’ strategies for success in this market. Hear creative, innovative and inspiring stories from owners who are in the trenches dealing with the same issues you are.

LARGE-FORMAT & SIGNAGE




Your peers share how they have been able to help their clients be successful, even in this challenging economy. Get inspired by hearing the clients’ point of view about how, by working together, they were able to overcome challenges and implement solutions with impact.

Photo Products Show and Tell

See the best of the photo products being produced by your fellow members. They will share their photo works and cre-ations, and lead a best practices sharing discussion. This is a can’t-miss event!

Launch a Web-to-Print Campaign Successfully in Two WeeksStephan Steiner, GSB Inc; Nick Chiechi, CS Design

Working with tight deadlines, GSB Inc and CS Design launched a Web-to- print campaign for Cushman Wakefield during the holiday season. Hear how they share how they were able to pull off the impossible in two weeks and the challenges they had to overcome to make the campaign a huge success.

Profitopoly (11:00AM–1:00PM)*Steve Huff, The Huff Group, LLC

Profitopoly is a fun and interactive game with the goal of teaching finan-cial principles, recognizing financial opportunities and targeted learning. Teams of two to five play the game to expand their markets and generate sales, profit and cash flow. Teams make decisions with immediate profit and loss impact on the game board, which shows how quick thinking can enable you to save your company in critical areas. A question and answer session clarifies how decisions made during the game can apply to your company in real life. Stephen Huff specializes in financial consulting and works with small and medium business leaders to make operational improvements that increase profitability and cash flow.

*Note: This class will extend until 1 p.m.

11:00am–12:00pmBUSINESS & SALES LARGE-FORMAT & SIGNAGE

LABEL & PACKAGINGBUSINESS & SALES

Database IntelligenceSteven Schnoll, Schnoll Media Consulting

Where does the information for innova-tion reside? Learn to leverage accurate database intelligence because VDP and its many personalized cousins are meaningless without it.

Panel Discussion with HP ManagementChris Morgan, Alon Bar-Shany, and Jan Reicher, HP

Meet the new VP of Graphics Business Chris Morgan, and bring your questions to an open panel discussion with Alon Bar-Shany, Jan Riecher and Morgan. This is your opportunity to get your voice heard by HP executives and hear the future roadmap of the Graphic Arts solutions.

Publishing Panel DiscussionModerator: Michelle Weir, HP; Panelists: Edward Febinger, Pearson; J. Kirby Best, formerly of Lightning Source Inc.

Hear from leading publishers in the industry, who will discuss the evolution of the supply chain and why they’ve made the move to digital.

Five Years of Media ConvergencePeter Lancaster, W2P Ltd

Participate in an interactive examina-tion of other media channels and the disruptive effect that communications technology has had on traditional busi-ness models and the emergence of new models. This is juxtaposed with how the print industry is (or is not) addressing its own media model disruption.

2:00pm–3:15pm


How to Market Large-FormatJohn Bord, Guevavi

What message are you sending when you incorporate all of your marketing collateral, including Web site, brochures, signage and more? Hear tips on how to better market your large-format services to your customers and prospects.

The WS6000 UnveiledTomer Levin, HP; Panelists: Craig Curran, Nosco; Jay Dollries, Innovative Labeling Solutions

Discover the differences between the 4500 series HP Indigo to the newly released WS6000. Four WS6000 owners discuss their experiences with the machine to date, including technical and market information.

Profitopoly (11:00AM–1:00PM)*Steve Huff, The Huff Group, LLC

Profitopoly is a fun and interactive game with the goal of teaching finan-cial principles, recognizing financial opportunities and targeted learning. Teams of two to five play the game to expand their markets and generate sales, profit and cash flow. Teams make decisions with immediate profit and loss impact on the game board, which shows how quick thinking can enable you to save your company in critical areas. A question and answer session clarifies how decisions made during the game can apply to your company in real life. Stephen Huff specializes in financial consulting and works with small and medium business leaders to make operational improvements that increase profitability and cash flow.

*Note: This class will extend until 1 p.m.

Win Business with HP Latex Large-format Printing Technology Rudy Herrera, HP

Would your company like to win large-format business providing fabric displays, vehicle wraps, backlit prints, paper-based point of purchase signage or odorless banners? Learn how HP’s new Latex large-format printing technology can give your firm a winning edge with prints durable enough for outdoor display but without the characteristic odor of prints pro-duced with solvent-ink technology. Hear about new recyclable banner, fabric and wallpaper media from HP, and provide winning graphics with the environment in mind.

LABEL & PACKAGING

Label and Packaging Capture Kit Overview

Learn all about the new Label & Packag-ing Capture Kit! Hear from the experts how it will benefit you.

OPERATIONS

Brainstorming and Creating New Products and ServicesModerator: David Smith, Williams Visual Solutions; Panelists: Chuck Gehman, mimeo.com; Laura Field, HP; Mark Sarpa, Progressive Solutions; Mark Goodson, Director of Digital Operations, Emprint

Hear experienced panelists discuss product development strategy and tac-tics. A variety of practical examples and topics are covered, including product ideation, materials selection, production specs, workflow, market development, the planning process, performance metrics and deployment. If you are responsible for business growth and development, don’t miss this valuable session on building your business with new products and services.


BUSINESS & SALES



Why should your company become a certified SGP printer? It allows you to align more closely with your customers’ needs, validates sustainability accomplishments, provides a marketing advantage, and brands your company as a leader in sustainability.

Emerging Market OpportunitiesBarb Pellow, InfoTrends

Looking for “out of the box” ideas for business growth? This list of emerg-ing market opportunities, a result of trend tracking, business analysis, and speculation by InfoTrends, will inspire your imagination and point you toward new profit centers.

Opportunities with Inkjet TechnologyScott Schiller, HP; Mark Rosson, O’Neil Data Systems

The fastest growing area of printing and publishing is for short-run work: personalized advertising, versioned press runs, books and magazines printed on-demand in run lengths of one or two at time. Though the run lengths are short, this new area adds up to a big business opportunity—if you have the right technology and solutions to take advantage of it. Learn more about the HP Inkjet Web Press technology; what the market opportunities are for books, direct mail and more; and hear first hand from O’Neil Data Systems on why they partnered with HP.

Workflow…It’s Important! HP SmartStream Director Experiences and TipsMoisha Merrill Clark, HP, and Panelists

This forum allows experienced Smart-Stream Director operators to share their user experience as well as discuss and demonstrate how they currently use Director to make their production facilities more efficient. The panelists discuss the applications that Director enables them to offer to their custom-ers and production efficiencies they have gained. In addition, the panel will take questions throughout this interac-tive session.


What are the challenges and consider-ations you need to make when convert-ing to digital printing? A panel of brand owners discusses the positives and negatives of digital printing as well as a comparison of the benefits and drawbacks to conventional printing technologies.



Cross-Media Marketing Management Tools and ApplicationsEd Ickowski, DirectSmile; Rob Seaver and Drew Swankie, R and R Images

Looking for a single source to manage complex campaign deployment and track real-time return on investment? Take a step beyond Web-to-print with online tools designed to simplify your company’s marketing efforts across multiple channels.






What are the challenges and con-siderations you need to make when converting to digital printing? A panel of brand owners discusses the positives and negatives of digital printing as well as a comparison of the benefits and drawbacks to conventional printing technologies.

4:45pm–6:00pmOPERATIONS LABEL & PACKAGING





What are the challenges and consider-ations you need to make when convert-ing to digital printing? A panel of brand owners discusses the positives and negatives of digital printing as well as a comparison of the benefits and drawbacks to conventional printing technologies.

Revised January 13th – Schedule and Sessions Subject to Change 9

“ This year we are launching three new photo products

driven by personalized customer content onto the

HP Indigo presses that will add significant revenue in

the fourth quarter as well as into 2010. The value I received from the conference was tremendous, and I am strongly suggesting that our chief operating officer join me at Dscoop5 in 2010.”

RichardA.RestianoChief Marketing Officer, VP Olan Mills


Are you a marketer who wants to deploy a database marketing practice with high return on investment? In Part 1, hear the strategic considerations for assessing and enhancing your current database marketing practices. Find out the key processes and components of a marketing database required for developing and creating a 360-degree view of your customer. Discover the characteristics of a sound metrics and measurement strategy, as well as the value of advanced analytical techniques such as predictive modeling, classifica-tion trees and segmentation schemes in driving ROI. Learn how to increase profits by deploying marketing cam-paigns designed to boost response and retention, reduce churn, reactivate lost customers and acquire new ones.

Making Transpromo a Reality with Your CustomersMaya Poleg, HP

Learn how the transpromotional opportunity is taking off around the world, especially in Latin America. Discover the business models that companies are using, how they are implementing transpromo projects, as well as key considerations for PSPs and their customers.

The State of Indigo and the Printing IndustryAlon Bar-Shany, HP

Do you understand where the market is going and how that will impact you in the next two years? With HP Indigo as your business solution and partner, you need to know HP’s market position and their insight into the future of the printing industry. Find out where your business will go and what the market has to offer.


Hear from your peers how they have been able to help their clients be suc-cessful, even in this economy! Hear how they were able to overcome challenges, and implement solutions that had impact. Even better - hear from their client’s first hand during this inspiring and educational panel session.

The Printer-Publisher Relationship: Adapting for the FutureJ. Kirby Best

Will printers be ready to prosper in the new game? The book industry is continuing to change as readers expect content delivered traditionally, digitally, in audio format and for a fraction of yesterday’s price. Will the publishing industry survive as we know it? What will tomorrow’s industry demand? J. Kirby Best, the former CEO of Lightning Source Inc. (the world’s largest digital book manufacturer), presents a fresh perspective on where the book industry may be headed and how printers can ready themselves to prosper in the immediate and distant future.

Tech’s S-hold’em

During this interactive session led by operators and managers of HP Indigo presses, participate in conversations about productivity, troubleshooting, press performance and production management. Learn from top performers in the industry in a collaborative atmosphere. All participants play a modified version of Texas Hold’em, and those with the highest hands win great prizes.

Photobook PrintingDscoop Photo Partners

The key for printers to thrive in the ever popular photobook market is find-ing the right front-end software to drive orders to your press. Partnering with an established software as a service (SAAS) provider can be an affordable way to offer your customers a complete end-to-end solution and carve your niche in the marketplace.


Learn the latest about the HP Indigo WS6000 press from an HP expert. Always a favorite, this interactive session is an open forum for you to ask questions and share label and packaging production techniques.

OPERATIONS LABEL & PACKAGINGBUSINESS & SALES


8:30am–9:30am


Finishing Without Failure for the Signage MarketDavid King, MarketKing

Do you know how to decrease your waste from 30-50 percent to a more respectable 10-20 percent? Mistakes happen during the finishing process because you are pressed for time to fin-ish the jobs. Reduce your waste to make the best and fastest graphics possible. King covers finishing equipment, includ-ing laminators, cutters, routers, and all finishing functions from packaging to shipping.

Revised January 13th – Schedule and Sessions Subject to Change10

Begin with the End in Mind: The Critical Role of Campaign ManagementKemal Carr, Madison Advisors

Multi-channel, multi-touch marketing campaigns are proven methods of reaching customers with new oppor-tunities. When it comes to finding the right campaign management solution for the diverse needs of your customer base, however, the market becomes confusing. Discover how today’s leading campaign management solutions can enable you to offer bleeding-edge marketing campaign capabilities to your customer, and which solutions are best for your specific needs.


Part 2 of this series will show how to use Web 2.0 tools to develop integrated multi-channel and multi-wave market-ing campaigns to build and enhance your customer relationships. Sadh will showcase real-world examples to help you understand the digital enablers of CRM that should be considered a vital part of any successful contact strategy.

Gain That Solid Edge (Not Just on Paper) with HP Value-Add ServicesHanny Minawi and Gilad Tzori, HP

HP Indigo Value-Add Services enables your business to increase productivity and profitability. Knowledgeable, ex-perienced HP printing specialists have delivered significant results for many HP Indigo customers. Gain a competi-tive edge with their popular services, including Production Optimization Site Visit, Color Management Consulting and HP Onsite Uptime Parts Kits. Learn how HP Indigo Value-Add Services can help you.


See the future of HP technology! HP Labs is the exploratory and advanced research group for Hewlett-Packard, tackling complex challenges facing their customers and society over the next decade, while pushing the fron-tiers of fundamental science.

The Top 10 Ways to Grow Your Business in 2010Joe Manos, MindFireInc

Based on the growth and success of other companies like yours, MindFireInc will share the top 10 ways to grow your business in 2010. You don’t need to own MindFireInc to implement these revenue growth strategies. Discover the high-gain activities required to grow your revenue; strategies and tactics to create new opportunities with custom-ers and prospects; how to build more profit for each customer engagement; and more. Session participants will receive the newly published industry report, A First Look from MindFireInc® at The Response Rates of Personalized Cross-Media Marketing Campaigns, a landmark study on 670 campaigns cross-media marketing campaigns and the results achieved.


What’s on your Web site, and why? Is it sticky? Does it flow? Discover the best approach to drive clients to your Web site, keep them engaged, encourage them to place orders and begin a dialogue with your clients and their friends. Developing a successful Web presence starts here with a four-step approach that you can apply to reach a new level of success.

How to Get More Out of Your Commercial Press

Get more of what you want: better quality, increased production and more confidence. Learn how to maintain better controls, troubleshoot everyday problems, manage scheduling, handle various substrates and increase overall print quality. This “best practices” ses-sion will help you set standard operating procedures for reaching the next level.





Expanding into New ApplicationsCraig Curran, Nosco; Ken Meinhardt, Label Traxx; representatives from AB Graphics and Fasson

In addition to labels, what can you use your digital press to print to increase your sales and profits? Learn about applications other than labels, includ-ing flexible packaging, shrink sleeves, cartons and more. Features such as hot stamping and embossing can also be added after the digital printing process.



OPERATIONS LABEL & PACKAGING


BUSINESS & SALES


9:45am–10:45am


What’s on your Web site, and why? Is it sticky? Does it flow? Discover the best approach to drive clients to your Web site, keep them engaged, encourage them to place orders and begin a dialogue with your clients and their friends. Developing a successful Web presence starts here with a four-step approach that you can apply to reach a new level of success.


Large-format owners share what their companies’ strategies for success in this market. Hear creative, innovative and inspiring stories from owners who are in the trenches dealing with the same issues you are.




Dscoop Member Discussion Group: How are You Surviving in this Economy?Larry Vaughn, Ideal Printers

The latest financial outlooks have indicated that the economy is slowly turning around, but what changes have you made to run a good business in tough times? This interactive session for business owners will cover facing employee layoffs, making cutbacks, re-financing, renegotiating with vendors, renegotiating contracts and more. Come ready to share and participate in this interactive discussion.

Selling the Enterprise and Shortening the Selling CyclePeter Winters, The Winters Group & Associates

How do you develop exclusivity and shorten the selling cycle? Discover five variations on the enterprise sale, including edification, loyalty programs, partnering with agencies and partici-pate in a live workshop to sell a CMO golf sponsorship.

The Benefit of Strategic Thinking and Leading through Tough TimesSheila Connor, Performance Dynamics, Inc.

Have you looked at your business three years out and drafted a compelling direction for aligning your staff and customers? What might be required of you to be among the best in the current environment? Research has shown that business leaders must:

• Build mechanisms of connection and commitment rooted in freedom of choice versus systems of coercion and control

• Accept the fact that the exercise of true leadership is inversely propor-tional to the exercise of power

• Understand as they experience it in real time that the reality is that traditional walls are dissolving and this trend is accelerating

If you’re not getting the results you want, learn ways of shifting the business environment to engage everyone in your success. This is the time to lead strategi-cally become an industry pioneer.

Technical Aspects of the Large-Format Business

From a technical and operations aspect, understand the issues Indigo owners face when entering the large format market. Hear different perspectives of the impact on prepress and differ-ences in handling files, including: RIPs, differences and speed considerations; workflow to manage media changes; labor considerations for finishing; Media Profiles / ICC – creating customized media profiles versus using manu-facturers’ profiles; and Web-to-print workflow differences.

The Transformation and Cross-Over Between Pre-Press and ITModerators: Drew Swankie, R and R Images and David Smith, Williams Visual Solutions; Guest Panelists

As the industry places more impor-tance on automation, the role of the traditional pre-press operator is transforming. Do you know how to find individuals who are knowledgeable in print but also have a solid understand-ing of information technology and Web-based programming?

How to Achieve Web-to-Press Order FlowJay Dollries, Innovative Labeling Solutions; Sharon Rothschild, HP

Do you understand the possibilities of Web-to-print technology for the digital label printer? Explore the opportunities, separating the reality from the hype and discover what is available now.


OPERATIONSBUSINESS & SALES


2:00pm–3:30pmLABEL & PACKAGING

Sales and Marketing for the Signage BusinessDavid King, MarketKing

Can you call on a client and close busi-ness on the spot? Marketing paves the road for sales, so learn everything from the basics of marketing large format to the most advanced tools. Selling large format graphics consists of knowing who to call on, what to say and what to offer. Hear all the sales solutions, tips and the best ways to sell large format graphics.

Who Buys Wide Format…and Why?Tim Greene, InfoTrends

If you’re entering or already competing in the wide-format market, this session imparts insights that can be used in everyday sales and marketing activities. Learn about the vertical markets for wide format print, the types of buyers of wide format printing and the buying behaviors of wide format print purchas-ers, including the types of applications and their requirements for short runs and fast turnarounds.


BUSINESS & SALES OPERATIONS

Guidelines for Pitching Digital Solutions to MarketersBob Boucher, Cole & Co.

How many agencies did you bring on board as customers last year? Gain a deeper understanding of the marketing and agency environment and learn how to brand yourself as a marketing solutions provider. Use your strengths with digital solutions to get their attention.

HP SmartStream Workflow: Cut out the Work and Go with the FlowTzipi Netz, HP

From the minute a job is conceptual-ized, workflow should entail the requirements for efficient production and keep print buyers’ needs as the first priority. SmartStream solutions are HP’s strategic answer to the printer facing a busy, changing digital world. HP has created a system with an open architecture and a strong backbone to leverage all the HP workflow compo-nents, partners and tools to assist the production environment, enabling you to grow revenues and reduce costs.

Transpromo vs. E-Delivery in 2010 and BeyondKemal Carr, Madison Advisors

Two of the hottest trends in document production, transpromo and e-delivery, seem to be at odds with each other—but are they? Review market trends in both areas, with insight into which applications are the best candidates for transpromo, which are trending toward e-delivery and when it makes sense to combine the two.

Improving Sales with Performance-Based MetricsJerry Scher, Our Green Value

How do you improve overall sales performance? Learn about experience designing and implementing perfor-mance-based measurement tools, which apply to sales teams, as well as individual sales professionals, and will focus on improving overall sales performance. Explore selling behavior, account profitability, account and market share, business development activities and measuring sales force effectiveness. Jerry Scher is an industry sales management expert and former commercial printer owner.

How to Get 10,000 Pieces Out the Door and Live to Tell About ItRastar

Building Integration with Application Programming Interfaces (APIs)Moderator: Chuck Gehman, mimeo.com; Panelists: Shabe Behzadpour-Deioma, Printable Technologies; Dominic LeClaire, USADATA; David Smith, Williams Visual Solutions; Eric Word, Press-sense SmartSoft

How can you make APIs work for you in graphic arts-specific applications such as Web-to-print solutions, VDP systems, workflow tools, business systems and more? Receive an overview of API tech-nologies and find out how to get started and questions to ask vendors. Users of a variety of API-driven applications will participate in a panel discussion.

RIT HP Media Certification and Ink Mixing System ProgramsBill Garno and Brian Waltz, Printing Applications Laboratory, RIT

The HP and RIT partnership provides a variety of value-added educational and applied research programs in support of the HP Indigo user community, including media testing, ink mixing systems, proofing certification, training, industry research, applications develop-ment, access to student co-op program, graduates and more.


Tips, Tricks and Best Practices on the WS6000

Learn the latest about the HP Indigo WS6000 press from an HP expert. Always a favorite, this interactive session is an open forum for you to ask questions and share label and packag-ing production techniques.


3:45pm–5:15pmLABEL & PACKAGING

Commercial Printers for Large FormatDaniel Gardynski, HP


Register Now Plan your travel early and set aside a few days from the office to attend Dscoop5. Because of the current economic climate, Dscoop is offering one set registration fee from now until the conference. Register online today at dscoop5.org

Members Four or more individuals from the same company $550 per attendee

Three or fewer individuals from the same company $595 per attendee

Nonmembers $1,100 per attendee

Conference fees include access to all educational sessions, admission to Solutions Showcase, meals and evening receptions.

CompanionRegistration $150percompanionIncludes admission to the Thursday and Saturday night receptions as well as the Friday night Dscoop Celebration. While you attend educational sessions, your spouse or companion can enjoy Dallas’ varied attractions. See www.visitdallas.com for details.

GolfTeeTime $140perplayer

Accommodations GaylordTexanResort&ConventionCenterDallas,Texas

The official conference hotel for Dscoop5 is the Gaylord Texan Resort. Book your hotel room online at dscoop5.org or call 817.778.2000 by January 20, 2010 and receive special negotiated Dscoop rates of $170 for a single or double room. Mention Dscoop when making your reservation.

The discounted rate and rooms are subject to availability after January 20, 2010.

Dscoop5 offers you more bang for your buck! Take advantage of three full days of sessions at a lower price point on both registration and housing.

REGISTER ONLINE

dscoop5.org

REGISTER BY PHONE

+1.312.527.6707

ReserveyourhotelroombyJanuary20,2010toreceivethediscountedrateof$170forsingleordoubleroom.

See pages 2-4 for the three-day line-up of educational sessions:

• Business and Sales• Operations• Label and Packaging• Large Format

401 N. Michigan Ave.Ste. 2200Chicago, IL 60611-4267

TourYourPeers’ShopsinDallas!SpacesLimited.SignupbyFebruary5By registering early, you can save your spot in a tour of commercial and signage print service providers in Dallas.

Learn from the leaders of Etheridge Printing, Gigantic Color, Inc., Platinum Direct, Taylor Publishing, Tri-Win and more, and return with new revenue-growing ideas for your own business. We only have a limited number of spots, so act fast!

ReGiSTeRToDAY1.312.527.6707 or dscoop5.org

Documents

Dscoop5 Onsite Conference Guide