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Dr.T.N.Balamohan Professor & CCPI- NAIP Mango & Guava
Dept. of Fruit Crops &
Dr.S.D.Sivakumar Professor and TPO to the Vice Chancellor
US Lead: Michigan State University Indian Lead: Tamil Nadu Agricultural University
Building University Capacity to Develop
and Improve Fruits and Vegetables Supply
Chain Management in India
From 2004 to 2007
Challenges
Post harvest wastage in fruits and vegetables (35%)
Ensuring food safety in fruits and vegetables
Establishment of traceability
Shift from production lead to market lead horticulture
Developing competency of faculty in SCM.
Developing curriculum and learning opportunities.
Strengthening partnership linkages among stakeholders.
Goals and Objectives
ACTIVITIES ….,
1. Training to TNAU faculties on SCM in US
2. Workshops, seminars and trainings for stake holders
3. Seminar on Food safety and SCM
WHAT
WHO
WHEN
HOW
Short term, Medium term, Long term
4. SWOC analysis with SCM stake holders
ACTIVITIES….
5. Missing links in Indian SCM
6. Action Plan
7. Seminars on GAP in mango and Banana
8. Training to farmers on hands on experience
ACTIVITIES….
9.Launching of state Federations
10.Interactive meetings with stakeholders
11. Interactive meeting with policy maker
14. Training for students on EUREPGAP standards
13.Trained TNAU faculties on SCM
12.Interactive meeting with multi national companies (DOLE)
3. A unique ‘ Farmer owned Post- harvest Complex for Banana Federation’
2. Federation for ‘King of Fruits’
- Federation for Banana too
1. Establishment of three GAP certified gardens in TN
OUTCOME
6.‘One India- One Market Concept’ –
Trading of Banana and Mango goes online
7. Induction of a course on SCM of Fruits and Vegetables for B.Tech (Hort.) students
- GAP & Food Safety issues for M.Sc (Hort.).
5. Establishment of Agri Business Directorate
in TNAU
TNAU INITIATIVES AFTER THE PROJECT PERIOD
S.No Title Year Funding agencies
Budget
1 Value chain for Mango and Guava
2009-12 NAIP 103 lakhs
2 Value chain for flowers
2009-12 NAIP 340 lakhs
3 Value chain for forest
2009-12 NAIP 300 lakhs
4 e-Extension 2009-12
INITIATIVES FROM MSU
S.No Title Year Funding agencies
Budget
1 Indian Horticulture Alliance
2009-12 USAID ?????
Initiative by the federation/association
Mango federation had dialogues with coco-
cola for marketing.
The federation has its own “label” for
mango.
With NHB, the federation participated
mango exhibition at New Delhi during
“SANGAM” this year.
Federation is going for “HIGHWAY MARKET”
Federation to export “Alphonso” to Gulf.
NAIP Component : Component 2
Subproject title : A Value Chain on Mango and Guava for Domestic and Export Markets
Lead centre : Central Institute for Sub tropical Horticulture (CISH), Lucknow
Partners : 1. Tamil Nadu Agricultural University 2. Andhra Pradesh Horticulture University 3. Navsari Agricultural University
Budget (TNAU) : 103.1735 Lakhs
Date of Sanction : 14.05.09
Subproject website address (URL)
: http://agritech.tnau.ac.in/index.html http://agritech.tnau.ac.in/govt_schemes_services/fruits/index.html
Project Details
Objectives Enhancing productivity and quality of mango and guava
through GAP.
Reducing post-harvest losses, enhancing shelf life through scientific pre and post harvest management practices.
Strengthening of processing of mango and guava through entrepreneurship development and tying up with processors.
Facilitating the producers in getting domestic and international market access for their produce by creating market linkages.
PROJECT IMPLEMENTATION DISTRICTS
Krishnagiri Mango
Dindigul
Krishnagiri Pochampalli Uthangarai Old Ayakudi
Selection of farmers and farmer’s association 75 Mango farmers from Krishnagiri District 1. “ Uyar Thozhilnutpa Maa urpathiyalagargal sangam” 2. “Pudumurai Maa Valarpor Sangam” 3. “Nanneri Maa urpathiyalar Sangam” 4. “Best Mango Growers Association” 5. “Mahatma Gandhi Pochampalli Vatta Maa urpathiyalar
Sangam” 25 guava farmers from Dindigul District 1. “Koiya Sagupadialargal Sangam” 2. “Amarapoondi Navina Maa Urpathiyalar Sangam”
Critical Inputs (2009-2010) Particulars Inputs per farmers (Mango and Guava)
Chemical fertilizers Urea- 250 Kg Potash- 250 Kg
Micro nutrient 10 Kg
Bio fertilizers Azospirillum, Phosphobacteria, VAM, Pseudomonas 7.5 Kg
Tree pruner 1
Paper bags 300 Nos.
Plastic crates 2 Nos.
Fruit fly traps 2 Nos
Books One each to mango and guava
Particulars Inputs for farmers
For the Mango Farmers
Paclobutrazol ½ liter to mango beneficiaries
Corrugated boxes Mango-10 each,
Harvester 1 each
For the Guava Farmers
Water Soluble Potassium nitrate 42 Kg to guava beneficiaries
Corrugated boxes Guava-20 each,
Secateur 1 each
Canopy Management in Mango (Booklet – English/Tamil)
1 each to Mango farmers English booklet for the extension officials
Critical Inputs (2010-2011)
1. Training on GAP
2. Centre opening and light pruning of mango orchards of mango and guava
3. Water management
4. Integrated nutrient management based on the soil and leaf nutrient analysis
TRAININGS…..
5. Use of chemical for regular bearing in mango
6. Management of insect pest and diseases using environment friendly molecules and bio agents
7. Pesticide residue analysis in fresh mango and guava fruits
8. Field days and training to the farmers and stake holders
9. Pre-harvest bagging of mango fruits
10. Ripening of mango fruits using ethrel
11. Packaging in CFB boxes/ plastic crates
12. National training for farmers/Stake holders
Traditional area known for regular mangoes For the first time, thirteen beneficiary farmers of the
project had harvested off-season mangoes Proper care and plant protection measures were taken to
save the off season flowers through this project Harvested in the month of October-November Average yield 4 tonnes / acre realized Rs. 35,000 / tonne
Innovations Harvest of off-season mangoes
Guava farmers of the project area were trained on GAP and proper packaging
The Guava growers association was linked to M/s. Fair Exporter, Pollachi who exports to Gulf countries
So far, 24 consignments have been sent through air each containing 250 kg per lift (> 6000 kgs)
Realized Rs.30/kg against Rs.15 in the local market More than 40 % of the produce is fit to be of exportable
quality
Export of Guava from the Project Area
Better pulp recovery due to eco-friendly pest (fruit fly) control and better harvest methods in the project site
More than 55 pulping industries are processing mangoes having 4 lakh tonnes crushing capacity/year
The incidence of fruit fly is a serious menace affecting the pulp recovery (40-45 % against normal recovery of 60 per cent )
After the intervention (fruit fly trap & introduction of predator to control mealy bug), the recovery of pulp had gone up to 50-52 % (information from the pulpers assoc.)
Price fixing for mango and guava is a great challenge to farmers due to lack of market information.
To overcome, all the beneficiary farmers of mango and guava from the project area were linked with “Dynamic Market Information through mobile telephoning” which is operated by TNAU with CDAC, Hyderabad.
Here, farmers of mango and guava receive short message service (sms) about the market price (Three leading markets) through their cell phones every day by 2 PM.
Price information to project farmers through SMS
M/s. Kannan Departmental Store is one the leading chain stores having 33 outlets in Tamil Nadu
Having standards for procurement of fruits
Procured 4 tonnes of “A” grade guavas from our association and paid 30 % more price than the existing rate
Our farmers provided white foam netted fruits in corrugated boxes
Farm to rack……
Around 300 mango growers are in constant touch with the NAIP scheme on “A Value Chain on Mango and Guava for Domestic and Export Markets”.
Several trainings on improved production technologies were given to farmers to improve the yield and quality of mango.
Farmers were trained on GAP practices and explained about the benefits acquired from certification.
Due to constant effort, 105 farmers of the project area registered themself for Jain GAP certification.
It is a big leap in the certification front which is essential for export of mangoes to developed countries
Introduction of Jain GAP for safety and quality
Canopy management in mango
Paculobutrazol application in the farmers field
Fertilizer distribution Eco-friendly pest management
Mango Cluster
Demo unit on UHDP in mango Off-season mango in the project site
Common input to associations Sprayer distribution
Agricultural input distribution for individual farmer
Training on waste utilization from mango pulp industry
Training on processing of mangoes
Buyer seller meet on mango (Safal, Coca cola, Jain Irrigation, Best Exporters,
Kannan Departmental Stores) Market price SMS through cell
phones
Guava Cluster
Drip irrigation in guava Water soluble potassium nitrate to the farmers
Release of mealy bug predators
Success story-1 A buyer seller meet was organized on 07.05.2010 at Pochampalli, Krishnagiri through this project brought 11 promising buyers (Safal, Coco-Cola, Jain, Pulpers, Exporters, Retailers, Chain stores, etc.,) close to the mango farmers of Pochampalli Taluk. Most of the farmers including Mr.T.V.Cholan, who is a beneficiary farmer of this project hailing from Kellapuliyur village, use to sell their mangoes either to pulping companies or lease it to brokers. For the first time, M/s.Kannan Departmental store, Coimbatore, a chain store having more than 25 outlets in Tamil Nadu, participated in the buyer-seller meet contact Mr.Cholan for procurement of Alphonso mango directly from his farm. The direct transaction of the product (Alphonso mango) resulted into a huge benefit to Mr.Cholan who otherwise sells his mangoes through leasing. He said that, through this direct selling to the chain store, he was able to make 200% profit for this current year (2009-2010) than the previous years.
Mr.Thiruvenkadam is a mango growers used to lease his 8 ac farm every year for Rs.87,000/-.He decided to cut mango trees and to go for some other crop due to poor income. By then, the NAIP scheme, intervened and provided him all the technologies which made him to harvest a bumper crop worth of Rs. 3.25 lakhs. I want to continue with mango for rest of my life.
Success story-2
Old Ayakkudi Guava growers association, farmed through NAIP scheme on “A Value chain on Mango and Guava for domestic and export markets” had a tie up with M/S. Fair Exporters private Ltd, Pollachi through one of the buyer seller meets. Through them, the association exported their produce (2 tonnes) to UAE for export, the beneficiary farmer underwent a training programme organized by the exporters. Mr. Gnanavelu, Secretary, Old Ayakkudi Guava Growers Association took the initiation.
Success story-3
Success story-4
In the year 2010, a training cum demonstration on “Canopy Management in Guava” was given to all the farmers of the area. Mr.Sathish, S/o Mr.V.Velusamy, one of the beneficiaries, followed the canopy management techniques in his guava field as taught. All the trees had profuse flowerings with good fruit set. He obtained 25 % higher yield when compared to the last year. After seeing the results, the neighbouring farmers expressed their willingness to adopt the practice. Mr.Sathish, in one of the trainings said, “I am happy that the fellow farmers are willing to adopt this newer technology of canopy management”.
S.No Name & Address Variety Area (Ha)
Age of the crop
(Years)
Canopy management
Yes/No
Productivity (ton)/Ha
Last year
(Without no pruning)
Current year
(With Pruning) 2009 2010
1. Th.V.G.Chittarasu S/o.V.S.Vellaia Gounder Otta street, Parandapalli (PO) Pochampalli (TK) Krishnagiri (Dt.)
Banganapalli
30 12 No Yes 5.0 6.0
2. Th.Tamil selvan S/o.V.S.Vellaia Gounder Otta street, Parandapalli (PO) Pochampalli (TK) rishnagiri (Dt.)
Totapuri
4 70-90 No Yes 7.0 9.5
3. Nagu. Nakkeeran S/o.Kutti Gounder Meetu Puliur, J.K.Patti Pochampalli (TK) rishnagiri (Dt.)
Totapuri
2 17 No Yes 7.0 10.0
4. Th.T.V.Cholan S/o.Vellaiya Gounder Thatham Patti (PO) Pochampalli (TK) Krishnagiri (Dt.)
Alphonso
2 6 No Yes 1.0 2.5
5. Th.T.P.Nagarajan S/o.Ponnusamy Thatham Patti (PO) Pochampalli (TK) Krishnagiri (Dt.)
Alphonso
2 6 No Yes 1.0 2.5
Midterm Evaluation Effect of canopy management and training on mango trees
S.No Name & Address Variety Area (Ha)
Age of the crop
(Years)
Canopy management
Yes/No
Productivity (ton)/Ha Last year
(Without no pruning)
Current year
(With Pruning) 2009 2010
6. Th.P.Arumugam S/o.Ponnusamy Thathampatti(PO) Pochampalli (TK) Krishnagiri (Dt.)
Alphonso
2 6 No Yes 1.0 2.0
7. Th.P.Chandran S/o.Parasuraman Mollampatti, Deverihalli (PO) Pochampalli (TK), Krishnagiri Dist
Totapuri
1.5 13 No Yes 10.0 12.0
8. Th.M.C.SanthaKumar S/o.Chantharappa Chettiar Mahadevagolla Halli (PO), Pochampalli (TK), Krishnagiri Dist
Totapuri
15 30 No Yes 8.0 9.5
9. Th.K.Duraimurugan S/o.Kannamanaicker Santhoor (PO), Pochampalli (TK), Krishnagiri Dist
Alphonso
8 12 No Yes 5.0 6.0
10. Th.Kaverichetti S/o.Narashimachetti Athikanoor (PO), Pochampalli (Tk.), Krishnagiri Dist
Alphonso
1 8 No Yes 2.0 3.0
11. Th.B.Devarajan S/o.Bangaruchetti Athikanoor (PO), Pochampalli (TK), Krishnagiri Dist
Totapuri
4 30 No Yes 9.0 9.5
Conclusion The age of the trees ranged from 6-90 years Maximum response was noticed in Bangalora followed
Banganapalli and Alphonso Due to this technology an yield increase of 5-150 % was
recorded
CD, Bulletins, Brochures, etc. (Year wise) title
No. of copies
Distribution
Canopy Management in Mango 1 Agri-Tech Portal
Post Harvest Practices in Mango 1 Doordharshan
Podhigai
Packaging of Guava 1 Agri-Tech Portal
Media Products Developed
Sub-Project Leader and Partners
Linkages developed
TNAU, Coimbatore
IHDA-USAID, Michigan State University, USA
M/s. Jain Irrigation Systems Ltd., Pvt., Jalgoan, India
Linkages and Collaborations
Thanks