Dream Client

Workbookwww.sisisidesign.com

Brand Psychology

In this Workbook we’ll cover:

• Who exactly your dream client is• What brand psychology is• What brand colors you need to use • How to talk to your dream clients• Mindset shifts and some bonus tools that help you attract

your dream clients

let’s dive in!

Hi ambicious soul!

www.sisisisdesign.com

Are you ready to get clear on your dream clients profile, speak to them on an emotional level trough brand psychology and attract them with mind-set shifts?

Name:

Gender:

let’s dive in!

You need to understand who your ideal client is, so you can speak to them,

so let’s dive into your avatar’s creation.

Create your dream client avatar as specific as possible.

Imagine the person you’d love to work with, and enjoy serving most.

Profession:

Income:

Priorities:

Pain Points:

Needs:

Inspiration:

Values and Skills:

Typical day:

Environment:

Avatar Profil Dream Client

WHAT IS A BRAND?

“ the personality o your business which includes: marketing, voice, visual

identity, mission, visuals” - From the visuals of your brand to the experience

you provide, how you interact with your audience, to how you present your-

self + your business.

WHAT IS PSYCHOLOGY?

“the study of how the mind works and how it affects behavior.”

This already shows the Importance of psychology in branding.

You wanna make sure to go into the psychology of your dream clients and

implement it into your brand so you can speak to them directly on a deeper

level.

“Human beings on an unconscious level take decisions emotionally first.This then clarify them with logic.”

Because of this important fact, you need to know where to meet your dream client on an emotional level. This is where we’re gonna use our Avatar for.

Brand Psychology

of your dream clientthe emotional language

Your dream clients goal

How would your dream client feel after working with you?

What emotions do you bring out of him?

Dream clients future state

In this process, we wanna get clear on which emotions we

want to awake in the interaction with our dream clients.

of your dream clientthe emotional language

Your dream clients goal:

He wants to feel confident, and love for himself. He wants to feel

alive and fulfilled.

How would your dream client feel after working with you?:

He would feel happy and fully alive. He’s feel loved in his own body.

Confident with himself and passionate about the simple things in life.

He feels proud and empowered looking into the mirror every morning.

What emotions do you bring out of him?:

love

excitement

job

gratitude

happiness

passion

pleasure

Example of a Selflove Coach

cool color group

Color PsychologyEvery color awakens emotions in people.

To make sure you speak to your dream client on a visual level,

you need to make sure you choose the right branding colors!

Wisdom, Serenity,

Patience, Peace,

Security, Trust

Balance, Fresh, Growth,

Health, Joy, Luck,

Wealth, Prosperity,

Nature, Kindness

Energy, Happiness,

Optimism, Cheerful,

Positivity, Youthful, Joy,

Vital

Healing, Imagination,

Peace, Protection,

Spirituality, Wisdom

blue turquoise

green yellow

warm colors

orange red

purplepink

Creativity, Confidence,

Enthusiasm, Excitement,

Optimism, Active,

Youthful

Compassion, Feminine,

Healthy, Playful, Softness,

Romance, Sweet

Ambition, Intuition,

Luxury, Majestic,

Success, Honor, Royal,

Spiritual, Wisdom, Wealth,

Sensitive

Ambition, Action, Passion,

Energy, Love, Danger,

Power, Warmth, Strength,

Confidence, Urgency

neutral colors

black white

browngrew

Dramatic, Elegant, Power,

Classic, Mystery,

Protection, Luxury,

Exclusive

Neutral, Solid, Minimal,

Stability, Balance, Calm,

Intelligent

Organic, Security

Comfortable, Stability,

Friendly, Practical

Clean, Easy, Innocent,

Hope, Minimal, Peace,

Modern, Simplicity,

Imagination, Pure

Textures

gold silverGlowing, Luxury, Rich,

Wealth, Valuable, Wisdom,

Prestigious, Radiant,

Cool, Classy, Modern,

Graceful, Magical, Sleek

Emotions

Colors that express these emotions

Colors that express your own character

What emotions do you want to awaken in your ideal client?Which colors help you to express these?

Find your perfct brand colors

your perfct brand colorsCombine the colors you added on the last page and look which harmonizes together.

Be creative, and draw them right here:

Yas! Now that you know which color, will work best to speak to your ideal clients, we dive into the written language!You already have decided on the emotions you want to awake!

Now Identify the reaction you want from people – whether the result is to grow confidence or some other goal.

Then think of ways you can evoke that emotion.

• You wanna focus on the solution. People don’t buy your service or product, they buy the feeling they get. - which again comes down to the emotions you chose. So get crystal clear on how you are the solution to their problem.

• Focus on the result. Describe their ideal future version.• Another highly-effective way to awaken emotion is to add more

visuals trough photos. Show photos of people who represent the way they wanna feel.

• Also, think about the limiting belief that brings up their current emotions. For example, why they don’t feel self-love. They might think they are not enough. Step into their shoes and use Man-tras and a language that proves them wrong and makes them feel understood.

• and last share success stories, which awakens the emotion of what can be possible!

the emotional language

attract your dream clients!Now that you know how to speak to your dream cli-ents, it’s time to attract them on an energetic level.Cause your success comes down to 10% Strategy and 90% Mindset!

LIMITING BELIEFS!

Here you wanna first check-in what doubts may come up for you

while starting out.

For Example:

There are to many people doing the same as I do.

People don’t wanna pay me for the service that I desire.

I don’t have enough experience.

AND THEN WE OVERWRITE THEM WITH REPLACE WITH

NEW BELIEF PATTERNS.

For Example:

There are more than enough clients, my service is needed!

The Universe sents me the amount of clients I need to grow my

business.

There is always someone a step behind me that needs my skills.

Write down any beliefs that come up and overwrite them.

limiting beliefs

New beliefs

Write those new Beliefs on Post-it’s and stick them on your fridge, bathroom mirror, and places you constantly see.

attract your dream clients!MAKE THE DECISION!

You have to decide “I want this”!

I wanna build a successful business!

I wanna serve X People and impact lives!

Write out reasons strong enough why you desire this Business to

become successful and how it would improve your life to have a

motivation big enough to put in the work every day!

Your WHY

read or even better write this over and over again to not loose track an keep the Inspiration high!

time to create or adjust your online appearance and speak to your dream clients!

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Enjoy!

www.sisisidesign.com

your business journey!