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DRAMADevelopment 2011-2016
drama staff
David Crean – Development Executive
Eilish Kent - Development Executive
Vicky McDonald – PA to Commissioning Editors
development for RTÉ ONE Expanding development slate
Looking for variety in tone and attitude across a range of drama
2011 to 2016 transmission
Currently developing for RTÉ ONE only
Priorities 2011-2016
state-of-the-nation drama
Either 2 x 1 or 4 x 1 hoursChallenging and inquisitiveUnique views on familiar storiesPrescient – how simmering events
will impact in two or three yearsEvents / anniversaries– think ahead Satire – are there stories better told
using satire as a device? Contemporary relevance
renewable series
High-end entertainment series Light-hearted – more humour required Rooted in a truth so stories chime with
the audience Potential for co-production or pre-sales Distinctively Irish in all its diversity Universality of themes Small stories with big impact
BCI Sound and Vision Fund Distinctive authored series and events Specific cultural purpose that will
appeal to RTÉ’s audience while meeting Sound and Vision criteria.
Multi-part events (minimum 2 x 1 hours)
Stories that are told for a television audience
Next round opens in January 2010
Co-production Irish relevance to story is important but
open to interpretation Degrees of involvement from RTÉ Think globally – there are opportunities Be pro-active It’s a long game Entertainment driven drama First class talent in writer, director and
casting Think of forming strategic alliances with
sales agents and productions companies
MEDIA
MEDIA funding is available for development and production
Does this offer an opportunity for joint funding?
What we look for in proposals Clarity, originality and authenticity in the
voice of the writer A unique and informed perspective A clear idea of the motivation to tell the
story The underlying ethos Does it connect with the target audience? Urban and rural perspectives Ideas with point and purpose that simply
sparkle
Other Priorities
Talent new to RTÉ audiences – where there is inexperience mitigate with experience
Potential for pre-sales, co-production or co-finance
Value for money
demographics
Urban
Suburban
Rural
Core audience 35-54 but drama needs to make an impact across the full range of demographics.
The decision making process Submit a brief pitch by email to [email protected] The most important elements we look for are the motivation behind
the pitch, a premise, whether there’s the making of a good story for RTÉ ONE and whether the team to develop has the necessary expertise.
Projects get through on their merit. Producers get feedback within two weeks explaining why the project
is being passed on or inviting you to meet with us. If the meeting is successful we ask you to submit the project on e-
commissioning. It is then considered by the three members of the drama team who
recommend or otherwise. If the project is recommended for development it then goes forward
for formal approval and to contract. When a project goes into development it is aimed at a particular slot
that might be two or three years away.
Most common reasons for rejection
failure in the submission to convey a clear television drama idea with the distinctive voice of the writer.
the team of writer, producer don’t have enough expertise
the proposal doesn’t offer something that’s big enough for RTÉ ONE
failure to convey the writer’s and producer’s ambition for the piece
an Irish version of something we've seen elsewhere
standard genre pieces that lack singularity
express a world view that is quirky and remote to the audience
sitcoms and therefore more appropriate to Entertainment.
Don’t be put off by failure. We just want to find good and courageous work and rejection of any project will only be based on its unsuitability.
