Dr. Christoph Nedopil - AAL Programme · The Art and Fun of User Integration Dr. Christoph Nedopil Brussels, 27. February 2014

The Art and Fun of User Integration

Dr. Christoph Nedopil

Brussels, 27. February 2014

© 2014 www.youse.de | info @ youse.de |

Introduction

Feb 27, 2014. | Art and Fun of User Integration | Christoph Nedopil Seite 2

� Who or what is YOUSE?

� Overview of End-User Study

� User integration

� Processes

� Benefits

� Limits

� Sources of methods

� Overview of Supporting Materials

� Group Work: Research Question

Who or what is

YOUSE?


YOUSE GmbH

Quick Facts

Foundation: 2009

Locations: Berlin, Munich

Staff: 14

Services:

� Lead User Innovation for age-friendly touchpoint

development

� User Experience Design für digital products and

real services for an ageing population

� User-testing and usability studies with its own

user-panel

Qualifications:

Psychology, Sociology, Design, Engineering, E-

Commerce, Marketing, Economics, Ergonomics



User Experience (UX)-Design for All

YOUSE puts the user into the center of innovation

Lead User Innovation

User Experience Design

User-Tests

• Idea creation with lead users

• Market studies

• Patent research

• Web

• Software

• Mobile

• Service

• Usability-Tests

• Short- and long-term tests with users

• Acceptance studies

Feb 27, 2014. | Art and Fun of User Integration | Christoph Nedopil

q

Seite 5

Overview of

End-User Study


Goals of End-User Study

Analysis of Status and Tools for Improvement


Survey

of end-user

organizations

active in

AAL-JP projects

Survey

of user integration

methods in

AAL-JP projects

Knowledge Base

of stakeholder

requirements

regarding AAL

technology

Guideline +

Toolbox

for user integration

methods


Steps taken

Surveys, Interviews and loads of Desk Research


Survey

of end-user

organizations

Survey

of user integration

methods employed

- 3 telephoneinterviews

- Online survey (44 responses)

- Analysis of ca. 30 deliverables

Knowledge BaseGuideline +

Toolbox

Go

als

Ste

ps

taken - Online survey (86

responses)- Analysis of 104 proposals

- Online-research- Creation ofdatabase

- Research on userintegrationmethods fromvarious fields

- Analysis andevaluation ofmethods


- Secondaryresearch (online, articles, statistics)


Steps taken

Surveys, Interviews and Loads of Desk Research


Survey

of end-user

organizations

Survey

of user integration

methods employed- 3 telephoneinterviews

- Online survey (44 responses)


Knowledge BaseGuideline +

Toolbox

Go

als

Ste

ps

taken - Online survey (86

responses)- Analysis of 104 proposals

- Online-research- Creation ofdatabase

- Research on userintegrationmethods fromvarious fields

- Analysis andevaluation ofmethods


- Secondaryresearch (online, articles, statistics)

Goals of End-User StudyAnalysis of Status and Tools for Improvement

User Integration:

Processes – Benefits –Limits - Sources


7 Issues to Consider Before Integrating Users

From Goal Setting to Ethics


Set targetsSpecify

target/user group

Select UI method

Recruit users

Incentivize

• Establish a goal for userintegration

• Create a commonunderstandingwithin theproject team

• Understanduser groups(e.g. primary, secondary, tertiary users)

• Select usersaccording toinnovationphase

• Select UI methodaccording to• Aim of UI• Users of UI• Effort

• Individual/personal recruiting

• Group recruiting (e.g. in sport clubs)

• Professional recruiting

• Extrinsicmotivation(e.g. money)

• Intrinsicmotivation(e.g. personal satisfaction, socialinclusion)

Prepare for the

unforeseen

• What happens with dropouts

• What happens with accidents

• What happens with delays

Consider the ethics

• Be sure tohave an informedconsent

• Be sure to have an exit strategy for the end of the UI


User Integration

Understanding User Centered Design


Phase 1:

Understanding

• Understand needs of end-user groups

• Understand state-of-the art of the

technology

Phase 2:Conceptualization

• Define target group

• Create ideas to fulfil user needs

• Develop use cases

Phase 3:

Testing & Iteration

• Test components or system

in realistic /real environments

• Repeat tests if necessary

•C

reate

busin

ess

model

•Test busin

ess

model(e

.g. pricin

g)

Busin

ess M

odelli

ng

© 2013 www.youse.de


Benefits of integrating users

Different phases, different benefits


Phase 1:

Understanding

• Avoid misunderstandings of user needs• Avoid incorrect generalisations• Identify real user needs• Identify market potentials• Save on costs by avoiding blind alleys• Understand ethical issues


• Utilise users’ creative potential• Consider users’ experiences when developing

problem-solving tactics• Allow users, engineers and stakeholders

cooperate in solution development

Phase 3:

Testing &

Iteration

• Make sure that the innovation works without mistakes

• Make sure that its usability for the target group is as high possible

•U

nders

tand the b

uyin

g p

rocess o

f decis

ion

makers

and b

uyers

(not necessarily

end-u

sers

)•

Develo

p a

mark

eting s

trate

gy that w

ork

s w

ith

the targ

ete

d u

sers

Busin

ess M

odelli

ng



Limits of Integrating Users


� Risk of listening to the wrong ideas and developing the wrong product

� High cost of integrating users

� High time requirements for integrating users

� Difficulty with recruiting the right users

� Lack of knowledge regarding the best user integration methods

� Risk of violating ethical considerations


Sources of methods for user integration


User IntegrationEthnograhic Studies

User Inclusion

Wo

rksh

op

s

Usability StudiesUser Testing

Inte

rvie

ws

Design Thinking

User

Stu

die

s

Mark

et R

esearc

h


Marketing

Engineering

Social

Sciences

Ergonomics

DesignS

cru

m

Medical

Sciences

...

Service Design

Interface Design

Questionnaires

Rapid Prototyping

Card Sorting

Field Trials

Agile

Diary StudiesFo

cu

s G

rou

ps

Customer

Journey

Experim

ents

Supporting Material


Supporting Material for Integrating Users

Knowledge Base – Guideline - Toolbox


Knowledge Base Guideline Toolbox

© 2014 www.youse.de | info @ youse.de | Feb 27, 2014. | Art and Fun of User Integration | Christoph Nedopil Seite 18

www.aal-europa.eu/involving-end-users

Supporting Material for Integrating Users

Knowledge Base – Guideline - Toolbox

Methods of User Integration


User Integration

Understanding User Centered Design


Phase 1:

Understanding

• Understand needs of end-user groups

• Understand state-of-the art of the

technology


• Define target group

• Create ideas to fulfil user needs

• Develop use cases

Phase 3:

Testing & Iteration

• Test components or system

in realistic /real environments

• Repeat tests if necessary

•C

reate

busin

ess

model

•Test busin

ess

model(e

.g. pricin

g)

Busin

ess M

odelli

ng



Toolbox

Overview



Phase 1- Understanding

Method Example - Shadowing



Phase 1- Understanding

Method Example - Shadowing


Phase 2 – Conceptualization

Method Example: Walt-Disney-Method



Phase 2 – Conceptualization

Method Example: Walt-Disney-Method


Phase 3 – Testing

Method Example: Paper-Prototyping



Phase 3 – Testing

Method Example: Paper-Prototyping


Questions?Remarks?


Presentation of Cases


Active@Work Rosana Valle

IronHand Gerdienke Prange

StayActive Mara Diaconu

Markus Garschall

Thank you

for your attention!

YOUSE GmbH BerlinWinsstraße 62 | 10405 Berlin, Germany

+49 (30) 20 17 98 00

YOUSE GmbH MünchenAnzinger Straße 4 | 81671 Munich, Germany

+49 (89) 21 55 63 47

www.youse.de | info @ youse.de

Documents

Dr. Christoph Nedopil - AAL Programme · The Art and Fun of User Integration Dr. Christoph Nedopil Brussels, 27. February 2014