DP3 Collective Briefs

BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD301 Semester 1 Module Title DESIGN PRACTICE III Doc. Code OUGD301

Brief/Session/Document Title BA (Hons) Printed Textiles & Surface Pattern Degree Prospectus 2013 Brief Design the BA (Hons) Printed Textiles & Surface Pattern Degree Prospectus book for the 2013 degree students. Background / Considerations - Design processes and outcomes - Research the course/degree background - Communicate with the degree tutors for the delivery of the brief - Time management within the constraints of a collaborative brief - Consider sustainability within the design process - Budget (discuss with tutors to negotiate printers, stocks, print processes, etc)

Mandatory Requirements Deliverables - Units - Stock - Budget - Discuss brief specifications with degree tutors at a later date

- Direction boards - Book - Online PDF/ Kindle/iPad/eBook version

Studio Deadline Module Deadline June 2013

June 2013

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


Brief/Session/Document Title Orange Juice ‘Rip It Up’ Reunion Tour Promotion Brief Design a range of both printed and digital promotional material for the hypothetical reunion tour of 1980’s indie- rock innovators, Glaswegian band, ‘Orange Juice’ in their 2013 ‘Rip It Up’ tour of the United Kingdom. Background / Considerations

- Potential design processes and outcomes. - Research history of the band and discography for programme and editorial designs (print

and web). - Research gig locations throughout the United Kingdom, along with average gig prices,

memorabilia sold, etc. - Research existing designs for the band- record sleeves, album covers,

Graphic Design, etc. - Consider audience- promoting to existing 1980’s- era fans, and new,

contemporary audiences. Mandatory Requirements Deliverables

- Research existing promotional design for gigs/music festivals. - Research 1980’s Graphic Design and

the influence of Orange Juice’s record cover art.

- Research extensive history and background of the band.

- Research venues and promotional media designed throughout the United Kingdom.

- Consider retail value of products for a profitable mark- up of merchandise sold.

- Printed programme for audience

members and memorabilia (t-shirts/badges/Live tour CD)

- Printed advertising posters/banners/flyers

- Web- based advertising posters/e-flyers - Gig tickets - Gig wristbands - Website (ticket purchasing, tour dates

and venues, news, events) - Web design for social media (Twitter,

Facebook, etc.)

Studio Deadline Module Deadline June 2013 (TBC)

June 2013 (TBC)




Brief/Session/Document Title Jessie Leong Photography Brief Develop a contemporary and visually communicative brand identity for Leeds College of Art BA (Hons) Photography student, Jesssie Leong, with a range of both print and digital design outcomes. Background / Considerations - Potential design processes and outcomes - Research existing photography branding, and create a SWOT analysis of Jessie’s contemporaries - Research Jessie’s existing photography portfolio and appropriate means of branding and visual communication through both print and digital design outcomes - Time management through a live brief - Consider appropriate means of promotion for the industry (networking/print, etc.) - Budget (may effect quality/quantity of outcomes produced) Mandatory Requirements Deliverables - Discuss deliverable specifications - Consider budget limitations - Create schedule/plan for required product outcomes - Research the industry (branding) and the client’s contemporaries

- Print- based stationary branding

(business cards, letterheads, invoices) - Print and digital portfolio - Website and online presence - Overall brand identity (logo, typeface)


June 2013 (TBC)




Brief/Session/Document Title Honey Gift Set Brand & Packaging Brief Brief Create a consistent, high-end, branded gift set of honey products (with recipe book) to promote honey as a diverse and quality ingredient, (hypothetically) raising profits from retail sales for honeybee charities across the United Kingdom. Background / Considerations Throughout both the United Kingdom and the world, honeybees are currently highly vulnerable on the endangered species. As well as pollenating plants and benefiting the Earth’s ecosystem, honeybees provide us with a wonderfully diverse range of products from honey- including the traditional runny honey, to royal jelly, to beeswax beauty products. By creating a promotional, branded, luxury gift set, I hope to promote the diverse range of recipes that traditional honey can be used in, and going on to promote the plight of the honeybee, and why honey products throughout the United Kingdom and the world should be supported. Audience, retail environment and product outcomes are a necessary consideration, and will be developed upon though extensive research and rationales. Mandatory Requirements Deliverables

- Research existing honey products within the gift industry.

- Research honey recipes for content and contextualisation.

- Produce a range of high-end branded product outcomes.

- Promote honeybee charities throughout the United Kingdom to tie in with retail purchase (donated profits).

- Work ethically and sustainably with responsibly- sourced materials.

- Brand identity (logo, custom typeface) - Retail environment design/promotion - Consistently branded packaging design - Branded Honey recipe book - Branded Honey dipper utensil - Branded Honey jars (min. 4- clear,

runny, thick, opaque [explore floral types, e.g lavender, rose])

- Printed advertisement (food/online gift magazines)


June 2013 (TBC)




Brief/Session/Document Title Leeds College of Art Degree Show Live Competition Brief 2013 Brief Produce a range of promotional designs for the Leeds College of Art Degree Show Create to be used to advertise the event, with the aspiration to encourage as many people to visit the show as possible, with a varied audience of general public, alumni, local businesses, prospective students, staff and industry. Background / Considerations First held in 1997, the Leeds College of Art degree show has maintained a sterling reputation with local employers, communities and industry for the past fifteen years, with Further Education courses being included as well as Higher Education in June 2000.

- Tone of voice should be friendly, informative, and approachable. - Visual communication and identity must remain clear and consistent throughout all

promotional materials. - A professional- standard, innovative approach should be taken to represent the high

standard of work from students and to demonstrate the creative reputation of the College. - Consider balance of work in a collaborative brief (with Claudia Griffin) and roles

undertaken through specialism within (our) design practice(s). Mandatory Requirements - Consider audience and appropriate means of visual communication.

Deliverables

- A2 concept boards, concept and content for poster, leaflet and private view invitation.

Winning Submission

- Poster/Leaflet (to fit into A5 envelope) - Private View Invitation (to fit into A5

envelope) - Ticket stubs (drinks, etc.) - Email Invitation (low res graphic, email

deliverable)

- Outdoor advertising (posters and way

finding) - Interior Signage - Web button (low res EOYS button for

college website and social media, 50mmx50mm)

- Any additional supporting media for promotional range

Studio Deadline Module Deadline Design Submisions March 2013 (TBC) Final (Winner) Submissions April 2013 (TBC) Print Deadline May 2013 (TBC)

June 2013 (TBC)




Brief/Session/Document Title Faber & Faber Typographic Series Brief Create a range of typographic book covers from the Faber & Faber film series with promotional print and design media through online and retail (in store) promotional media. Background / Considerations

- Potential design processes and outcomes. - Choose initial titles and effective means of visual communication through

typographic designs. - Define audience/readers of the selected titles and ways in which to promote the books

most effectively. - Research existing (typographic) cover design. - Research existing Faber & Faber covers and “in house” style. - Research the history of Faber & Faber and the content/context of their books and retail

outlets in which they are most frequently sold. Mandatory Requirements Deliverables

- Research existing cover designs both within and outside of the Faber & Faber range/series.

- Research chosen film titles for accurate portrayal through typographic outcomes.

- Research retail graphics within various bookstore retailers throughout the United Kingdom.

- Research the practicalities and how to design for web/digital eBook editions.

- Research audience and the most effective means of both promotional and design communication.

- Series of typographic Faber & Faber

book covers from the film title series (3 minimum)

- Web promotion (through Faber & Faber website)

- In store retail Graphics (selected highstreet stores, Waterstones, WHSmith, etc)

- iPad/e Book cover editions - Print- based promotion

(Magazine/Newspaper advertisements) - Print- based outdoor advertising

(bus/shell advertising, etc.)


June 2013 (TBC)




Brief/Session/Document Title Chris Luk Animation Brief Develop a range of branded print and digital product outcomes to promote the practice and portfolio of Leeds College of Art BA (Hons) Digital Film, Games, and Animation third year degree student, Chris Luk. Background / Considerations - Potential design processes and outcomes - Research existing animators branding and create a SWOT analysis of contemporaries - Research existing portfolio and appropriate means of branding and visual communication through both print and digital design outcomes - Time management through a live brief with personal deadlines (for Chris) - Consider appropriate means of promotion for the industry (web/print/networking/promotional media, etc.) - Budget (may effect quality/quantity of outcomes produced) - Audience to which the branding will be seen/sent (potential clients, industry professionals, etc.) Mandatory Requirements Deliverables - Discuss deliverable specifications - Consider budget limitations - Create schedule/plan for required product outcomes - Research the industry (branding) and the client’s contemporaries


(business cards, letterheads, note cards, invoices, sketchbooks)

- Print and digital portfolio and CV - Website and online presence - Overall brand identity (logo, typeface)


June 2013 (TBC)




Brief/Session/Document Title Lulu & the Lens Photography Brief Develop a range of branded print and digital product outcomes to promote the practice and wedding and lifestyle photography portfolio of Lulu Peddar of Lulu & the Lens Photography. Background / Considerations - Potential design processes and outcomes - Research existing wedding and lifestyle photography branding and create a SWOT analysis of contemporaries - Research existing Lulu & the Lens portfolio and appropriate means of branding and visual communication through both print and digital design outcomes - Time management through a live brief with personal deadlines (for Lulu and myself) - Consider appropriate means of promotion for the industry (web/print/networking/mailshots, etc.) - Budget (may effect quality/quantity of outcomes produced) - Audience to which the branding will be seen/sent (potential clients, wedding fairs, etc.) Mandatory Requirements Deliverables - Discuss deliverable specifications - Consider budget limitations - Create schedule/plan for required product outcomes - Research the industry (branding) and the client’s contemporaries


(business cards, letterheads, notelets, thank you cards, invoices)

- Print and digital portfolio - Website and online presence - Overall brand identity (logo, typeface)


June 2013 (TBC)




Brief/Session/Document Title James Maxwell Architecture Brief Develop a range of branded print and digital product outcomes to promote the practice and design portfolio of Cardiff School of Art & Design BA (Hons) Interior Architecture student, James Maxwell. Background / Considerations - Potential design processes and outcomes - Research existing Architectural branding (both qualified and student- Architects/Architectural Assistants) and create a SWOT analysis of James’ contemporaries - Research James’ existing design portfolio and appropriate means of branding and visual communication through both print and digital design outcomes - Time management through a live brief with personal deadlines (for James) - Consider appropriate means of promotion for the industry (web/print/networking, etc.) - Budget (may effect quality/quantity of outcomes produced) - Audience to which the branding will be seen/sent (Architectural practices/future employers, etc.) Mandatory Requirements Deliverables - Discuss deliverable specifications - Consider budget limitations - Create schedule/plan for required product outcomes - Research the industry (branding) and the client’s contemporaries


(business cards, letterheads, notebooks, sketchbooks)

- Print and digital portfolio - Website and online presence - Overall brand identity (logo, typeface)

Studio Deadline Module Deadline 30th November 2012 (TBC)

June 2013 (TBC)




Brief/Session/Document Title University of Leeds Ballet Society Brief Define a brand identity and promote the acclaimed University of Leeds Ballet Society to both student applicants, and the public, to promote the shows and performances that are held each year by the ballet students and various society classes. Background / Considerations

- Potential design processes and outcomes. - Budget (as determined by the President of the ballet society, potentially effect units/quality

of design outcomes). - Research other ballet groups (local and national) for brand identity and promotion

inspiration and contextual research. - Research existing design for the society. - Consider audience- both student applicants to ballet society as well as

performance audiences. Mandatory Requirements Deliverables

- Research existing brand identity promotional design for ballet groups and societies.

- Discuss budget/time restrictions (performance deadlines, etc.).

- Discuss product outcomes required - Research audience and content/themes

of performances for appropriate means of visual and design communication.

- Brand identity (logo, custom typeface) - Website/Web design - Web- based advertising posters/e-flyers - Performance print/digital promotional

media (posters, flyers, e-flyers, web banners)

- Performance invitations - Branded print stationary (business

cards, letterheads, envelopes) - Web design for social media (Twitter,

Facebook, etc.) - Customised society clothing (t-shirts,

jumpers, leotards, etc.)


June 2013 (TBC)



Documents

DP3 Collective Briefs