DP3 Pocket Monkey

POCKET MONKEYPURIN PHANICHPHANT, SENIOR RESEARCHER

MATT SULLIVAN, CHANGE AGENTSENIOR ADVISOR: MIKE STRASSER

BONOBO LABS PROUDLY PRESENTS

WE BELIEVE THAT CALORIE

COUNTING IS KEY TO

CHANGING ADULT’S EATING

BEHAVIORS.

BONOBO LABS POCKET MONKEY 2

POCKET MONKEY IS A NEW MOBILE

APPLICATION THAT WILL FOREVER

CHANGE CALORIE COUNTING.


JOHN, 36

THE GENETICALLY FIT GRAD STUDENT

GEORGE, 48

THE “NOW I NEED TO GET FIT” VENTURE CAPITALIST

AUTUMN, 36

THE HIGHLY DISCIPLINED OFFICE WORKER

CARLTON, 38

THE RIDE-MY-BIKE-EVERYWHERE VEGETARIAN

LIZA, 42

THE GLUTEN-INTOLERANT GYM-HATER

MICHAEL, 37

THE OFF-AND-ON, BACK-AND-FORTH ELLIPTICAL MASTER

JEONG, 41

THE BIKE-TO-WORK FATHER OF THREE

JOHN, 41

THE EXPERT IN HEALTH MONITORING

IN THE BEGINNING, WE TALKED TO...


NATURAL CYCLESGENTLY NUDGE, INSTEAD OF FORCE, THE NATURAL CYCLE

INTRINSIC MOTIVATIONPUSH BONOBOS TO SEMI-CONTROLLED HEALTHY ZONE BY HELPING THEM FIND WHAT THEY LOVE

PASSIVITYDESIGN FOR PASSIVITY. DON’T EXPECT BONOBOS TO DO EXTRA WORK.

SOCIAL LIFELEVERAGE BONOBOS’ SOCIAL NETWORK AS A WAY TO MOTIVATE.


WE ALSO LOOKED AT THESE EXISTING PRODUCTS...

BODYBUGG &GOWEARFITBest-in-class Calorie Expenditure Sensor

FIT BITConsumer-grade Activity Monitoring Device

LOSE IT!#1 Calorie Counter for iPhone

FACEBOOKThe quintessential web social networking tool

NIKE PLUSOnline personal tracking and competition platform for runners


+

MOTIVATIONeven with intrinsic motivation, people are generally lazy

+

SOCIAL INFLUENCES

z z z?

HEALTHY LIFESTYLEREALISTIC & SUSTAINABLE


“Calorie counting isn’t unreasonable – I was convinced by the doctor that it’s a skill to be learned, but I don’t know how to stick to it and it doesn’t fit with my actual lifestyle.”

MICHAEL, 37

THE OFF-AND-ON, BACK-AND-FORTH ELLIPTICAL

MASTER

JEONG, 41

THE BIKE-TO-WORK FATHER OF THREE

GEORGE, 48

THE “NOW I NEED TO GET FIT” VENTURE

CAPITALIST

“I know that record keeping is important – I have time for it; I just don’t have the energy to do it.”

WHAT PEOPLE TELL US ABOUT CALORIE COUNTING...

“I use and iPhone app called ‘Lose It’ and lost 50 lbs, but I don’t know if I want to stick to it forever. I’m starting to go by my feeling now.”


“Calorie counting makes consumers more aware of what they are eating. This ‘increased consciousness’ about food significantly improves the chance of an individual undertaking a healthy lifestyle change.”

- University of Chicago Press Journals, 2009

“Calorie counting and calorie restriction are effective weight loss methods.”

- European Association for the Study of Obesity, 2009

WHAT WE FOUND OUT ABOUT CALORIE COUNTING...


WHAT’S SO DIFFICULT ABOUT CALORIE COUNTING?


HOW MIGHT WE MAKE

CALORIE COUNTING FUN

AND LESS LIKE WORK?

HOW MIGHT WE MAKE

CALORIE COUNTING LESS

ABOUT LOSING WEIGHT AND

MORE ABOUT EDUCATION?


BE SNEAKY!BY REFRAMING CALORIE COUNTING INTO A GAME


PROMPTACT

KNOW

FRAMEBELIEVE

REINFORCE

Calorie counting doesn't have to be tedious. It can be fun.

Passively educate the user about what they are eating

User engages in a game where he has to take a good care of his pet

Selecting food (and passively learning about calories) is key

to the survival of pet, rather than “extra work.”

Your pet reflects your health, especially

when interacting with your friends’ pets.

Become more aware of calories in food and possibly using the

game as a calorie counting tool.


easy feeding &passive calorie info

monkey’s hunger & happiness

games with others based on happiness1. 2. 3.


USE CASE SCENARIO VIDEO SKETCH


1. prototype needs an introduction storyline

2. food suggestion could include map

3. stats bar too small and confusing

4. lose the “combo food” aspect for now

5. more games other than “hump”

WHAT WE LEARNED FROM OUR FIRST PAPER PROTOTYPE...


1. status bar is still confusing

2. users like the idea of externalizing yourself as a pet

3. can we adjust quality of food too? (greasy vs. healthy)

4. help section to explain what’s really going on

WHAT WE LEARNED FROM OUR IPHONE PROTOTYPE...


OUR MONEY-MAKING MODELS

Ad placement based on user’s eating

patterns and locations.

Integrate and partner with Fitbit,

Bodybugg, or Wearfit for activity

monitoring.

Ad-supported vs. ad-free (paid) version.

Healthiness/happiness translates to

currency system that allows users to buy

accessories for their pets.

POCKET MONKEY

BONOBO LABS

THANK YOU! QUESTIONS? COMMENTS?

Your friend designed you a monkey pet online.

You’ve just downloaded an iPhone App called

“Pocket Monkey” to take the monkey with you.

You named your pet monkey “Ed”.

Just like you, Ed needs to eat throughout the day. If you feed him

regularly he will become happy and you’ll be

surprised what he can do for you!

It’s 8:00 am!Ed’s hungry.

Feed him something...say, a banana

PocketMonkey

8:00 AMAT&T 3G

8:00 AMAT&T

Eat Workout Play

Hunger

Happiness

8:00 AMAT&T

CancelEat Food

Search Foods

My Foods

Create New Food

8:00 AMAT&T

CancelSearch Foods

Q RW E T Y U I O P

space @ .

#+=

ABC return

A FS D G H J K L

Z VX C B N M

|Search

Add Foods

8:00 AMAT&T

CancelSearch Foods

ban|

Add Foods

Suggestions

Fresh Banana

Banana Bread

Banana Cream Pie

Jenn Guggenheim

H

Sara Hashimoto

Em Hirsch

Q RW E T Y U I O P

space @ .

#+=

ABC return

A FS D G H J K L

Z VX C B N M

8:00 AMAT&T

CancelSize & QuantitySearch

One (1) Large Fresh Banana

Eat It!

tip: pinch zoom to adjust size and quantity

About

Calories121

Total Fat 0.4g Sat. Fat 0.1gCholest. 0mgSodium 1.4mg

Carb. 31.1g Fiber 3.5 g Sugars 16.6 gProtein 1.5g

8:00 AMAT&T


One (1) Medium Fresh Banana

Eat It!


About

Calories90



8:00 AMAT&T

Eat Workout Play

Hunger

Happiness

8:00 AMAT&T

Eat Workout Play

Hunger

Happiness

Good job!Now let’s try feeding Ed some really nasty stuff.

8:00 AMAT&T

Eat Workout Play

Hunger

Happiness

8:00 AMAT&T

CancelEat Food

Search Foods

My Foods

Create New Food

8:00 AMAT&T

NextNew FoodCancel

|Food Name

Estimated Calories Required

Picture

Q RW E T Y U I O P

space @ .

#+=

ABC return

A FS D G H J K L

Z VX C B N M

8:00 AMAT&T

NextNew FoodCancel

Deep Fried Oreo

Estimated Calories Required

Recommended Picture

Q RW E T Y U I O P

space @ .

#+=

ABC return

A FS D G H J K L

Z VX C B N M

8:00 AMAT&T

NextNew FoodCancel

Deep Fried Oreo

Estimated Calories 1200|

Recommended Picture

1 2ABC

3DEF

5JKL

6MNO

4GHI

8TUV

9WXYZ

7PQRS

0+

8:00 AMAT&T


1 Serving of Deep Fried Oreo

Eat It!


About

Calories1200

Total Fat --- g Sat. Fat --- gCholest. --- mgSodium --- mg

Carb. --- g Fiber --- g Sugars --- gProtein --- g

8:00 AMAT&T

Eat Workout Play

Hunger

Happiness

8:00 AMAT&T

Eat Workout Play

Hunger

Happiness

It’s 10:00 amYour monkey is Thirsty!

10:00 AMAT&T

Eat Workout Play

Hunger

Happiness

10:00 AMAT&T

Eat Workout Play

Hunger

Happiness

It’s 12:00 pmLunchtime!

12:00 PMAT&T

Eat Workout Play

Hunger

Happiness

Lunch Time!Ed wants to eat Citrus Chicken Salad

at a nearby place called Max Deli!

Show me whereWhatever

12:00 PMAT&T

Max Deli

It’s 1:30 pmand you haven’t fed Ed

yet. He’s really unhappy!

Let’s just feed him whatever you had for lunch (ham&cheese

panini)

1:30 PMAT&T

Eat Workout Play

Hunger

Happiness

1:30 PMAT&T

CancelEat Food

Search Foods

My Foods

Create New Food

1:30 PMAT&T

CancelSearch Foods

Q RW E T Y U I O P

space @ .

#+=

ABC return

A FS D G H J K L

Z VX C B N M

|Search

Add Foods

1:30 PMAT&T

CancelSearch Foods

ham chee|

Add Foods

Suggestions

Ham & Cheese Sandwich

Ham & Cheese Quiche

Ham & Cheese Omelet

Jenn Guggenheim

H

Sara Hashimoto

Em Hirsch

Q RW E T Y U I O P

space @ .

#+=

ABC return

A FS D G H J K L

Z VX C B N M

1:30 PMAT&T


Half Ham & Cheese Sandwich

Eat It!


About

Calories320



1:30 PMAT&T


Two (2) Halves Ham & Cheese Sandwich

Eat It!


About

Calories640


Carb. 142.2g Fiber 9.1g Sugars 1.2 gProtein 17.0g

1:31 PMAT&T

Eat Workout Play

Hunger

Happiness

1:31 PMAT&T

Eat Workout Play

Hunger

Happiness

Your friend Bruce noticed you were

feeding your monkey.

He wants his monkey, P-juice, to play with

yours.

The monkeys will decide to play which game at

random.

1:31 PMAT&T

Eat Workout Play

Hunger

Happiness

1:31 PMAT&T

Eat Workout Play

Shake Till You Drop!Shake the monkey as fast as you can

until he runs out of energy.

I’m Ready!Nah

Hunger

Happiness

1:31 PMAT&T

Eat Workout Play

3...2...1...GO!

1:31 PMAT&T

Eat Workout Play

P-Juice Wins!

Next time, feed Ed a little better and he

could win!

The End

Documents

DP3 Pocket Monkey