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A look to the past
Baby Boomer Generation 1946-1964
Generation X 1965-1982
Millennials 1982-2003
iGeneration 2003+
Millennials
Diverse
Redefined tradition and religion
Influenced by the recession
Desire immediate gratification
What defines a generation?
Family Life Gender Roles Important Institutions Politics Religion Culture Lifestyle Views on the Future
(Howe and Strauss 2000)
A New Mindset
They have always lived in cyberspace, addicted to a new generation of “electronic narcotics.”
They can’t picture people actually carrying luggage through airports rather than rolling it.
Michael Jackson’s family, not the Kennedys, constitutes “American Royalty.”
A New Mindset
Probably the most tribal generation in history, they despise being separated from contact with their similar-aged friends.
They watch television everywhere but on a television
Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book.
Quick Facts
Internet-savvy
Comfortable with technology
Great multi-taskers or task switchers Favor individualization and all things
customized
iGens
Of interest Nielsen Company (Educational Leadership 2011)
▪ The average teenager sends 3,399 texts a month
▪ 6 messages every hour that he or she is not sleeping
iGeneration
Of interest Rewired: Understanding iGeneration and
How They Learn
▪ 35% of children ages 6mo to 3 years have TV in their room▪ 10% of children ages 4-8 have a computer in
their bedroom▪ 51% of children ages 9-12 have cell phone
Decision Makers
iGens hold more shopping power
Spending $239 billon annually
Influential in family purchases
Rely on parents for money
Defining Characteristics
Rewired: Understanding iGeneration and How They Learn
Early introduction to technology Adeptness at multitasking or switching
tasks Desire for immediacy Ability to use technology to create a vast
array of content
Defining Characteristics
Fears
Not getting good grades
Not having enough money
Appearance
Hopes
Become a millionaire
Have positive impact on society
A+ A+ A+ A+A+ A+
The Rise of the Mobile Device 37% of teens in the
U.S. have a smartphone.
25% of those aged 12-17 access the Internet "primarily" via a cell phone or smartphone.
Among teens with a smartphone, however, 50% access the Internet primarily via the mobile device.
Girls are more likely than boys to rely on their smartphone as their primary Internet access device.
What are they doing online?
Pew Internet and American Life Project 2011
Use social networking sites such as Facebook, Myspace, and Twitter
Use video chat resources such as Skype or iChat
Record and upload videos
Teaching the iGens
Use technology to convey content
Utilize video outside of class
Free up time to analyze, synthesize and assimilate material