Doubling The Green Investment

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Utilized information from a USDA and Northwestern Mutual funded Wisconsin WIC program entitled MarketMatch, which doubled customers money at the market allowing low-income individuals to obtain more fresh fruits and vegetables.

Text of Doubling The Green Investment

  • 1. Doubling the Green Investment A Case Study of the Fondy Food Center MarketMatch Program

2. WIC Agencies and ZIPCODES 3. WIC Agencies compared with Less than 10K New Customers Only Total Customers 4. Continued Infrequent Customers Regular Customers 5. WIC Agencies and White Pop Total Population Regular Customers 6. Continued Infrequent Customers New Customers 7. WIC Agencies and Black Pop Total Population Regular Customers 8. Continued Infrequent Customers New Customers 9. WIC Agencies and Latino Pop Total Population Regular Customers 10. Continued Infrequent Customers New Customers