donorCentrics™ from Target Analytics™

Performance Benchmarking Service

donorCentrics™

Solution Overview for Higher Education

performance benchmarking tools for annual giving

donorCentrics™ is a series of strategic analytical reports designed to help higher education annual giving professionals develop effective strategies to increase donor participation and revenue from their fundraising programs.

The Target Analytics approach to analyzing your annual giving program is donor-centric. We examine specific behaviors of donor and alumni subpopulations, focusing on such performance measures as acquisition, retention, lapsed reactivation, lifetime value, and giving level upgrades.

Hundreds of institutions like yours use our reports to:

wIncrease alumni participation

wMaximize the value of existing alumni donor relationships

wImprove fundraising efficiency and resource allocation

wIdentify areas where improvements are needed

wImplement strategic program enhancements

Accurate, data-driven donor behavior analysis and

donorCentrics™ Overview

What makes donorCentrics unique? Standard reports that provide overview information on

revenue and participation can often mask significant trends in alumni and donor behavior. The

Target Analytics approach to analyzing your annual giving program is donor-centric. We examine

specific behaviors of donor and alumni subpopulations, focusing on such performance measures

as retention, lapsed reactivation, lifetime value, and giving level upgrades.

By leveraging a peer network of institutions through our collaborative benchmarking reports

you can benefit from informed strategy sharing to uncover strengths in your program or identify

opportunities for improvement.

donorCentrics provides accurate multi-year performance assessments of your annual giving

program. By monitoring year-to-year trends and benchmarks, your development staff can set

goals, identify areas for improvements, and implement program enhancements.

“I truly believe that the reports

that Target Analytics produces

are the most useful tool

available. They provided us the

additional ‘edge’ to elevate our

program to the next level.”

“My institution has been using

Target for the past 6 years, and

I have found the reports and

data to be the most effective

tool I have available to me to

develop a strategic annual fund

plan. The information plays a

significant role in guiding our

program from year-to-year and

offers us important insights.”

donorCentrics™ Reports

Target Analytics produces donorCentrics reports from donor transaction data downloaded

from your institution’s computer system. We interpret all fundraising software, including in-house

developed systems.

The donorCentrics series of reports measure overall annual fund program performance,

examine individual class performance, track the success of your recent graduate program efforts,

and present industry performance benchmarks based on a comparison of your institution’s

program with those of peer institutions. Each report analyzes nine fiscal years of annual giving

behavior.

donorCentrics performance measures focus on aspects of donor behavior that reveal giving

patterns and the health of your overall program. These measures include:

wdonor retention rates

wlapsed donor reactivation rates

wgiving level upgrades and downgrades

wlifetime giving behavior

wdonor attrition assessment

wgiving source analysis

wgender analysis

w giving by level, longevity, loyalty, and class

Overall Retention for All Donors Sample Report

Overall Program Assessmentw donorCentrics provides in-depth

analysis detailing hundreds of

performance measures for up to a

nine-year period.

w This report allows you to monitor and

assess the overall giving behavior of

principal subpopulations of donors

over time and the effectiveness of your

solicitation strategy to acquire, retain,

and upgrade donors.

Collaborative Benchmarkingw donorCentrics displays your overall

program performance measures

alongside the same information for

up to 20 peer institutions. This report

provides a basis for standardized,

unbiased sharing of best practices

among like institutions.

w The Collaborative Benchmarking

Meeting offers the opportunity to

meet annually with professional peers

to review data trends as a group and

discuss strategies and best practices.

Executive Program Overvieww This senior-level summary uses text

and graphical interpretations of

donorCentrics analyses to illustrate

trends, diagnose donor behavior, and

reveal opportunities for improved

strategies.

Additional Reportsw Major Donor Graphs

w Recent Graduate Program Assessment

w Class Profile and Decade Comparison

Analysis

w Athletic Report

w Parent Report

w Customized Unit Reports

solution at-a-glance

Subsequent pages provide a comprehensive examination of various donor patterns, isolating specific

subpopulations. The accompanying Program Overview contains a set of full-color graphs and charts

that provide a visual representation of the data in the Overall Program Assessment. donorCentrics

is processed on an annual basis

donorCentrics Retention Trends Sample Report

donorCentrics™ Additional Services

donorCentrics Analytic Explorer enables fast, easy, and flexible analysis of monthly, quarterly,

or annual performance indicators and the generation of account lists for LYBUNT and SYBUNT

populations from your desktop. This Microsoft Excel®-based interactive application allows you to

customize and concentrate your analysis on the populations and metrics of most interest to you.

donorCentrics Scenario Builders is an innovative tool to help you easily construct reliable

multi-year forecasts based on actual past performance data. Unlike traditional methods of

forecasting that are based solely on campaign results, Scenario Builders uses a donor-centric

methodology, creating performance forecasts for key donor populations based on loyalty and

giving behavior.

Dimension list – these are the fields available for slicing and dicing the data

Measures – these are the counts or calculations of the data

Contact us today to schedule a solution

demonstration or learn more about donorCentrics

at www.blackbaud.com/TargetAnalytics

strategic benefits

donorCentrics™ transforms data into actionable information, providing an accurate, unbiased

framework for identifying your best fundraising practices, techniques, and strategies.

This powerful management tool will enable you to:

w Make strategic decisions based on objective data and reduce reliance on

anecdotal information.

w Evaluate the long-term trends of your program, track areas of improvement, and

discover potential opportunities.

w Display historical giving patterns for various alumni populations.

w Track peer performance benchmarks and share best practices with peer institutions

based on comprehensive, standardized data.

w Set budget and performance goals that maximize your direct marketing budget.

w Establish reunion and post-reunion class goals based on the behavior of prior classes.

w Preserve institutional memory through periods of staff transition.

w Fuel your major gift and planned giving prospecting efforts by identifying donor loyalty

and annual giving upgrading patterns.

w Communicate program performance to staff, consultants, board members,

and volunteers.

trust the worldwide leader

Join more than 19,000 nonprofit organizations around the globe that depend on Blackbaud

products and services for fundraising, financial management, business intelligence, and school

administration. Blackbaud is the leader in providing software and related services designed

specifically for nonprofits.

get started todayContact us today to schedule a solution demonstration or learn more

about donorCentrics™ at www.blackbaud.com/TargetAnalytics.

Target Analytics, a Blackbaud Company

2000 Daniel Island Drive

Charleston, SC 29492

Phone: 800.443.9441

1030 Massachusetts Avenue

Cambridge, MA 02138

Phone: 888.876.2275

Email: solutions@blackbaud.com

about Target AnalyticsTarget Analytics, a Blackbaud company, delivers

data-driven, collaborative solutions to help

nonprofit organizations increase support from

their constituents and further their missions.

Target Analytics offers the only comprehensive

analytics solution for donor acquisition and

cultivation, prospect research, and collaborative

peer benchmarking, as well as access to exclusive

data and fundraising expertise, to maximize

fundraising results at every stage of the donor

lifecycle.

about BlackbaudBlackbaud is the leading global provider of

software and services designed specifically for

nonprofit organizations, enabling them to improve

operational efficiency, build strong relationships,

and raise more money to support their missions.

Approximately 19,000 organizations use one

or more of Blackbaud products and services for

fundraising, constituent relationship management,

financial management, direct marketing, school

administration, ticketing, website management,

prospect research, consulting, and analytics. Since

1981, Blackbaud’s sole focus and expertise has

been partnering with nonprofits and providing

them the solutions they need to make a difference

in their local communities and worldwide.

Headquartered in the United States, Blackbaud

also has operations in Canada, the United

Kingdom, and Australia

© 2008, Blackbaud, Inc.This solution overview is for informational purposes only. Blackbaud makes no warranties, expressed or implied, in this summary. The

information contained in this document represents the current view of Blackbaud, Inc., on the items discussed as of the date of this

publication.

All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc. The names of actual

companies and products appearing herein may be the trademarks of their respective owners.