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Domotex Flooring Deluxe English
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Flooring DeluxeFocus on textile fl oor coverings, parquet and laminate fl ooring
domotex.de
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The event of the year –
showcase for textile floor coverings,
parquet und laminate flooring
DOMOTEX – the leading international trade fair
for floor coverings – is a unique platform for
the entire industry. Every year it showcases the
world market for carpets and floor coverings,
and puts companies at the centre of attention of
trade visitors from the retail /wholesale sector,
the skilled trades and the field of architecture/
interior design.
In 2013 DOMOTEX will once again concentrate
on a specific keynote theme that alternates
every year. The title Flooring Deluxe serves as
an umbrella term embracing different types
of premium products. At the heart of Flooring
Deluxe is a presentation of quality textile floor
coverings, parquet and laminate floors which are
distinguished by their exceptional design, premi-
um quality and uniqueness – properties which
make them a central design feature in any room.
The presentation concept makes DOMOTEX an
ideal platform for showcasing the concentrated
expertise of the entire sector and for demon-
strating your company’s range of products and
appeal to an international market.
Key success parameters of DOMOTEX 2012:
45,793 visitors from 82 countries –
54 % from outside Germany
88 % of the visitors are involved in company
purchase decisions
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Flooring Deluxe –
top meeting-place for the entire sector
Get-together for the whole industryFlooring Deluxe 2013 will act as a summit for the
best of the parquet, laminate and textile floor
coverings industries. Your products will be at the
centre of international attention as part of a com-
prehensive display that enables your company to
distinguish itself vis-à-vis the competition.
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Don’t miss this special opportunityBenefit from one of the key advantages of
Flooring Deluxe: a high-calibre audience of pro-
fessionals and a large proportion of decision-
makers means you can be sure of numerous new
business leads and good business opportunities.
In short, Flooring Deluxe will allow you to focus
on what really counts – new business.
Flooring Deluxe – the name says it allThe innovative premium textile floor coverings,
parquet and laminate floors are an important
feature of interior design and require an appro-
priately modern, creative showcase which will
ensure a high level of attention.
Textile floor coverings
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9 Parquet and laminate flooring
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Room for creativity and inspiration –
the Flooring Deluxe presentation in detail
Flooring Deluxe combines a spacious exhibition
area with an information and events platform
boasting ample scope for a wide-ranging
presentation of innovative and exclusive prod-
ucts. Flooring Deluxe provides an excellent
platform for information and communication
between trade professionals, the skilled trades
and architects/interior designers. Spectacular
product displays set in the Concept Rooms
will prove a real talking point and help generate
contact with target groups.
Top-name suppliers of textile floor coverings will
be represented with their own attractive stands in
the Flooring Deluxe special area in Hall 6. There
will also be a special area dedicated to Flooring
Deluxe in Hall 9 where exhibitors will showcase
top quality parquet and laminate flooring.
Located in a central position are a bistro and a
VIP lounge, each of which offer further opportu-
nities to meet for a chat and exchange ideas
in a more relaxed setting. On one evening during
the trade fair the Flooring Deluxe special area
will be the scene of an After-Work Party.
Flooring Deluxe will take place in two exhibition
halls. Hall 6 is dedicated to textile floor coverings,
while Hall 9 will feature displays of parquet and
laminate flooring.
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VIP LoungeBistroForum
Exhibition Area/Company presentations
Exhibition Area/Company presentations
Concept Rooms
Concept Room
s Conc
ept R
oom
sConcept Rooms
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Room for creativity and inspiration –
scope for your visions
The Concept Room idea is central to Flooring
Deluxe – as an exhibitor you can use special
room modules as a basis for installing your high-
quality products in novel, yet realistic, home or
office settings and thus showcase them to best
effect.
Here you can allow your imagination and
creativity to unfold. It is entirely your decision
as to how your Concept Room should look
and how it should be created. You have full
creative license!
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The focus of visitors’ attention –
the Concept Rooms
The sophisticated product installations facilitat-
ed by the Concept Room idea are essential to the
entire special presentation. The central areas of
the Concept Rooms provide an exclusive show-
case for product highlights and special displays
of textile floor coverings, parquet and laminate
flooring. They are designed to appeal to trade
visitors from across the world and are sure to
prove a major attraction to the entire sector.
The Concept Rooms are individual room settings
in which different types of floor coverings are
used to create a special interior design effect.
Emphasis is placed on innovative and ground-
breaking design ideas, whether it’s a lifestyle
concept, a room design, a solution for a commer-
cial property or an unconventional installation –
in fact, anything that successfully illustrates the
role played by modern flooring in interior design.
These are your options:1. Showcase your expertise with a creative
interior design for a visionary Concept Room.
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2. The concepts with good design credentials
and premium quality will be realized in the
central Flooring Deluxe special display area at
DOMOTEX 2013.
3. During DOMOTEX 2013 trade visitors will
have an opportunity to vote for their favourite
Concept Room. The companies responsible for
the winning Concept Room in each product
category will be presented with an award at
DOMOTEX 2013 in the presence of journalists
from the international trade media and home
furnishings and design magazines.
The Concept Rooms are a unique source of
information and inspiration. They provide trade
visitors with a concentrated overview of premium
product segments and insights into the individual
design idiom and corporate philosophy of each
of the participating companies.
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Presenting in style –
exhibition area and
communication zone
Exhibition area/company presentationsFlooring Deluxe offers you the option of staging
your own trade fair stand or using an attractive
modular stand. The modular stands are high-
quality constructions featuring an open design
which is in keeping with the high design stand-
ards set by Flooring Deluxe. Exhibitors benefit
from our all-inclusive package, which provides
additional services and deals with numerous
organizational aspects, allowing you to focus on
other important matters.
Concept RoomsThe most important element of Flooring Deluxe
is the fascinating world of products: an exciting
medley of colours, materials and surface
textures conjures up an atmosphere that is both
stimulating and inspiring.
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VIP LoungeInvite selected guests to join you in the exclusive
lounge area at the heart of the respective
Flooring Deluxe areas. The excellent catering
and comfortable modern lounge setting
are conducive to networking and an informal
exchange between hosts and guests.
ForumThe centrally located Forum acts as an addition-
al platform for information. You can come here
to get valuable information or simply be inspired
by other trade professionals – or you can deliver
a talk yourself. Company presentations and
panel discussions take place every day on
various topics such as product design, goods
presentation and showroom design.
BistroHere’s the perfect chance to grab some light
refreshments. Open to everyone at the event, the
Bistro serves snacks, as well as hot and cold
drinks. The Bistro is the perfect place to meet
for talks with clients, as well as for taking a well-
earned break.
EventThere will be an After-Work Party held in the
central area of Flooring Deluxe where exhibitors
can invite their top clients to enjoy a pleasant
atmosphere, some good music and delicious
refreshments. This is an excellent opportunity to
foster business relations and network in
pleasant surroundings.
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Your company in the spotlight
Strategic press and PR workFlooring Deluxe will be supported by extensive
PR and advertising activities – for example,
cultivating relations with the relevant target
groups via selected international trade journals
and home furnishing magazines in Germany and
abroad as well as using our own communication
channels domotex2go, DOMOTEX TV and the
DOMOTEX Facebook site. Exhibitors can benefit
from the big media presence during DOMOTEX,
and also from the reports published before
and after the event.
AdvertisingA special brochure for visitors, items on the
DOMOTEX website and other advertising media
will highlight the keynote theme Flooring
Deluxe across the entire advertising output for
DOMOTEX.
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Approx. 500 journalists from across the world
will be there! Your trade fair participation will
benefit from this exceptional coverage. The PR
effect derived from the interest of the worldwide
media will do wonders for your presentation of
new products and trends.
In short: Flooring Deluxe is designed to be your
industry summit!
Be there and boost your
business
Book your successThe response we have received for the themed concept
has been very positive. Many important suppliers of
premium products have already decided to benefit from
this excellent opportunity to stay ahead of the competition.
We urge you to take part – speak to us about different
options open to exhibitors. We are on hand to help and
advise you in the planning of your optimal trade fair stand.
Information on prices, conditions and services can be
found at domotex.de.
GB
Pri
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Deutsche Messe
Messegelände
30521 Hannover
Germany
Tel. +49 511 89-0
Fax +49 511 89-32626
www.messe.de
Your contact persons
Stefan Handwerk
Tel. +49 511 89-32139
Katharina Kramer
Tel. +49 511 89-32144
Contact details for our local sales partners worldwide
are listed at www.messe.de/salespartner_gb
