DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH …dimr.edu.in/wp-content/uploads/2019/11/RABM.pdf · 2019-11-06 · Report must be submitted to the concerned faculty only 2

DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH

SPECIALIZATION: RURAL &AGRIBUSINESS MANAGEMENT

MBA-II / SEM-III / RABM / 2019-20

CONCURRENT EVALUATION OCT.-NOV.2019

FACULTY NAME: PROF. SAMEER PATIL

Subject: Agriculture & Indian Economy Code: 305

Sr. No. Components Marks Converted

Marks

A Thematic Presentation 20 10

B Scrap Book 20 10

C Written Home Assignment 20 10

Total Marks 60 30

A- THEMATIC PRESENTATION

Note: Date of Presentation: 11-11-2019 & Submission of handouts & a soft copy on 16-11-2019

Instructions

1. Presentation should be given on both the topics.

2. The handouts of the presentations must be submitted in printed as well as a soft copy to

the concerned faculty only.

3. Student Name, Specialization, presentation topic must be clearly mentioned.

Topics: 1) ‘Second Green Revolution- Future & Prospects’

2) ‘Agriculture Budget Allocation in Union Budget 2019 & its major impact on the

sector’

B -SCRAP BOOK

Note: Last date of Submission of scrap book is 16-11-2019

Instructions

1. Scrap book must be submitted to the concerned faculty only

2. The content in the Scrap book should be supported with the relevant diagrams, pictures,

images, flowcharts, newspaper advertisements, articles etc. wherever needed.

3. Student Name, Specialization, Scrap book topic / theme must be clearly mentioned.

Prepare a scrap book on the topic ‘Contribution of Agriculture & Allied Agriculture sector in

GDP & Indian Economy’

C - WRITTEN HOME ASSIGNMENT

Note: Last date of Submission of assignment is 16-11-2019

Instructions

1. All questions are compulsory

2. Student Name, Specialization, Assignment Question must be clearly mentioned.

1) Explain the concept of Food Self-sufficiency & Food Security

2) What are the current trends in Agriculture? Explain their economy value and acceptance

level among farmers.

Subject: Rural Marketing - I Code: 306


Marks

A Case Study 20 10

B Thematic Presentation 20 10


Total Marks 60 30

A -CASE STUDY

Note: Last date of Submission of the Case Study is 16-11-2019

Instructions

1. Case Study solution to be written on assignment paper & must be submitted to the

concerned faculty only

2. Student Name, Specialization, Case Study Question must be clearly mentioned.

Take a case study of ‘RUF & TUF’ Jeans of Arvind Mills, which is one of the best cases of re-

launch of a product in rural market with a new approach. Carry out a detailed analysis of the case

with respect to the points given below:

- Industry analysis including SWOT

- Industry performance & Industry attractiveness

- Value Chain in the textile

- Market penetration & competitive analysis

- Threat of new entrants & substitutes

- Bargaining power of buyers & suppliers

- Critical success factors for Arvind mills

- Company analysis, mission & values

- Financial performance

- Environmental threats & opportunity profile

- Economic, Regulatory & Market Environment

- Consumer Demand

- International & Socio-cultural environment

- P’s of marketing Mix

- Strategic Advantage

- Capability factors

- SWOT Analysis of the company

B -THEMATIC PRESENTATION


Instructions

1. Presentation should be given on the given topic.


the concerned faculty only.

3. Student Name, Specialization, presentation topic must be clearly mentioned.

Topic: Make a presentation on rural marketing approaches appropriate for following companies:

- Pharma company like Sun Pharma

- Tractor company like Mahindra

- Computer company like HCL

C- WRITTEN HOME ASSIGNMENT


Instructions

1. All questions are compulsory


________________________________________________________________________

1) Explain how the characteristics of rural buyer influence the purchase of

(a) Fertilizers

(b) Toothpaste

(c) Food Product

2) “Rural consumers are brand loyal”. Evaluate with example of Tata Namak

Subject: Commodity Market - I Code: 309


Marks

A Small Project & Internal Viva-Voce 20 10

B Newspaper Reading 20 10

C Scrap Book 20 10

D Thematic Presentation 20 10

E Written Home Assignment 20 10

Total Marks 100 50

A -SMALL PROJECT & INTERNAL VIVA-VOCE

Note: Last date of Submission of report is 16-11-2019

Instructions

1. Internal Viva-voce will be conducted at the time of the submission of the project report

2. Student Name, Specialization, Project Topic must be clearly mentioned.

Study and understand the Trade’s flows in Agri-commodity and prepare a detailed report on:

- Agriculture commodity market and physical market operation

- Market Efficiency of Agricultural Commodity Futures in India

B - NEWSPAPER READING

Note: Last date of Submission of report based on the newspaper reading activity is 16-11-2019

Instructions

1. Report must be submitted to the concerned faculty only

2. The reference of the newspaper, web portal should be clearly mentioned in the references

at the end of the report. Paste the cut outs of the statistical data, articles, and reports

wherever needed.

3. Student Name, Specialization, Topic of Study must be clearly mentioned.

Follow the news and articles (of at least a period of last 6 months to one year) regarding crude oil

price fluctuation in the commodity market, its causes, impacts, influencing factors etc. in the

newspapers like Economic times, Business Standard and also on the web portals like

moneycontrol.com, mcxindia.com, investopedia.com etc.

Prepare a detailed report on the price fluctuation in the market for crude oil commodity.

C- SCRAP BOOK


Instructions




Prepare a scrap book on the topic ‘Horticulture Commodity Market in India’

D-THEMATIC PRESENTATION


Instructions


the concerned faculty.

2. All the details like student Name, Specialization, Presentation Topic must be clearly

mentioned.

Topic: ‘Norms & Conditions for Commodity Exchange for Mangoes’

E- WRITTEN HOME ASSIGNMENT


Instructions

1. Student Name, Specialization, Assignment question must be clearly mentioned.

Carry out a detailed study of the Spices Industry & write down the importance of currency

derivatives aspects with respect to ‘Spices Industry’.

Subject: Agricultural Marketing Code: 312


Marks


B Field Visit Report 20 10


D Scrap Book 20 10

E Thematic Presentation 20 10

Total Marks 100 50

A - PROJECT & INTERNAL VIVA-VOCE


Instructions

1. Internal Viva-voce will be conducted at the time of the submission of the project report.

2. Student Name, Specialization, Project Topic must be clearly mentioned on the report.

Carry out an exhaustive study of the agricultural market institutions in India.

Prepare a report based on the following topics

- Role & functions of the agricultural market institutions

- Importance of the agricultural market institutions

- Need and inadequacy of Institutional Marketing Infrastructure in India

- Role & Functions of Institutions like NABARD, NHB, APEDA, APMC etc.

B - FIELD VISIT REPORT


Instructions


Visit some exclusive & multibrand outlets of AMUL. Do a detailed study of the following things

based on the observations & interaction with the outlet owner / salesman:

- Different types of the products on display in the store

- Pricing and packaging of the products

- Class of the customers visiting the outlet

- Most preferred products by the customers

- Storage system of the products

- Sales volume & inventory management (considering perishability of the products)

- Supply Chain & Logistics

- Sales promotion & marketing activities

- Competitor analysis

C - WRITTEN HOME ASSIGNMENT


Instructions


Do analysis of the ‘Grapes’ market in India including domestic & export market. Explain the

roles, objectives & functions of ‘MAHAGRAPES’. How is the grading and standardization of

grapes done? What are the measures of standardization for MAHAGRAPES?

D - SCRAP BOOK


Instructions



2. Student Name, Specialization, Scrap book topic must be clearly mentioned.

Take a case of any dairy company /organisation like ‘Chitale’, ‘Gokul’, ‘Katraj’ etc. and with

respect to that prepare a scrap book on the topic, ‘Transportation is a vital link for food / milk

supply to the masses.

E - THEMATIC PRESENTATION


Instructions



2. Student Name, Specialization, Presentation Topic must be clearly mentioned.

Topic: ‘New Trends in Indian Agriculture’

The presentation must include following points:

- Agro processing sector in India

- Present state of Agro processing & marketing

- Agencies involved in Agro marketing

- Food processing & value addition

- Global demand for Indian Ageriproduce

Subject: Agri Supply Chain Management Code: 315


Marks


B Written Home Assignment 20 10

C Scrap Book 20 10

D Field Visit Report 20 10

E Thematic Presentation 20 10

Total Marks 100 50

A - SMALL PROJECT & INTERNAL VIVA-VOCE


Instructions

1. Internal Viva-voce will be conducted at the time of the submission of the project report.


Carry out an exhaustive study of the ‘Modern Supply Chain Management in Agriculture’.

Prepare a report based on the following topics:

- Changing Business Environment for Agriculture products

- Present lacunas & needs in Agri-produce supply chain management

- Traditional Agri-supply chain management approach

- Modern Agri-supply chain management approach

B - WRITTEN HOME ASSIGNMENT


Instructions


How would you relate demand management with Supply Chain? How according to you demand

planning & forecasting affects Supply chain management? What impact do you feel does the

operations management and manufacturing management of Agri-produce has on the efficient

Supply Chain Management?

C - SCRAP BOOK


Instructions



2. Student Name, Specialization, Scrap book topic must be clearly mentioned.

Prepare a scrap book on ‘Procurement Management in Agriculture Supply Chain’. The scrap

book should cover following points:

- Purchasing cycle & types of purchase

- Contract Farming / Corporate Farming

- Traditional Inventory Management

- Material Requirements Planning

- Just In Time (JIT) & Vendor Managed Inventory (VMI)

D - FIELD VISIT REPORT


Instructions


Visit any Agri-produce Transporter, Fleet Service provider, Agri-produce distributor, Warehouse

or Cold storage. Try to understand the Logistics management and the challenges faced by them

of the Agri-produce from their perspective.

Prepare a detailed report on ‘Logistics Management in Agriculture’. The report should include

following points:

- Elements of logistics

- Distribution management

- Distribution strategies

- Pool distribution

- Transportation Management

- Fleet Management

- Service innovation

- Warehousing

- Packaging for logistics

- Third Party Logistics

- GPS Technology

E - THEMATIC PRESENTATION


Instructions



2. Student Name, Specialization, Presentation Topic must be clearly mentioned.

Make a power point presentation on ‘Information Technology in Supply Chain Management in

Agriculture’

Documents

DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH …dimr.edu.in/wp-content/uploads/2019/11/RABM.pdf · 2019-11-06 · Report must be submitted to the concerned faculty only 2