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Presented by Wendell Smith & Hank Li DNA Technologies China PASS 2012 Shanghai

DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

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Page 1: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

Presented by Wendell Smith & Hank Li DNA Technologies China PASS 2012 Shanghai

Page 2: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

Background

¨ Technology Transfer Group ¨ PhotoSecure, ¨ DNA Technologies China operation details

Page 3: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

Transparency Equals Security

I open with thanks to earlier speakers who build a new theory of security that I call

Transparency Equals Security

David Howard ­ Holistic concept David Brown – proving that customer action is key (nearly every speaker )

Page 4: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

DNA Tchnologies Global ­ China DNA Technologies ­ a Canadian Company Started in 1993 with the forensic DNA taggant in inks

Formed a Licensed Reseller agreement With SVA Company China 2002

SVA gave up the idea – Manager Mr. Dong Formed a new company ­ To­Opt Ltd.

Now To­Opt successful with DNA tagged inks In Shanghai Tobacco Printing Company

Now we hired a Chinese Technology manager are forming a Branch Office to support and control the Technology and grow the business. Details in Friday speech by Mr Hank Li

Page 5: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

• Complete Anti­Counterfeiting & Brand Protection Company

• In business since 1993 in US, now headquartered in Halifax, Canada

• Singular focus on Anti­counterfeiting, Brand Protection & Anti­Diversion

• Technology & security oriented company with a unique DNA­based tracking technology

• Patented (ten awarded; one licensed) and proprietary technology that is industry recognized & award winning

• Worldwide network of partners and agents in US, Europe, Australia and China

Page 6: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

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• A waybill number for each item in the shipment • Digital printed bar code • Visible and invisible with forensic taggant • Initiated in the design of the label and package • Automatic data collection tuned to invisible ink • Integrated to the enterprise production shipping and financial reports

• Waybill number publicized and available to anyone

= SECURITY Transparency

Page 7: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

Unique Applications

Protection of the Official Merchandise from the Sydney 2000 Olympic Games

Panda Cigarette Pack, Shanghai Tobacco Group

Avery Dennison produces high security woven labels for the branded apparel industry

BRL Hardy’s uses DNA from 100 year old grape vines to protect its high end wines

Thomas Kinkade marks all his limited edition prints with a DNA signature pen

Page 8: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

DNA

¨ DNA is deoxyribonucleic acid, the building block of the gene chemistry of any living organism. The DNA of an individual is well known in the forensic field as “evidence of conviction” because of its uniqueness and is now accepted by the courts of justice worldwide as verified evidence of source. DNA has become synonymous with proof of authenticity and scientific accuracy and these powerful attributes make DNA a prime candidate for a unique security marker.

Page 9: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

DNA Matrix™

¨ Our key product is the DNA Matrix™, a high security anti­ counterfeiting mark that cannot be reverse engineered or duplicated. The DNA Matrix™ can be a covert or overt mark, detectable with specially calibrated readers for “in the field” verification.

Page 10: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

DNA Tag

¨ DNA taggants represent the ultimate marker for security purposes. The highly specific and detailed analysis required for forensic proof of identity is well accepted and represents a significant obstacle and deterrent for potential counterfeiters. DNA Technologies has the ability to offer unlimited numbers of unique inks, dyes and films to their customers, with a very high degree of security and reliability, providing a security system that is virtually impossible to be broken or duplicated by counterfeiters.

Page 11: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

Smart Dye™

¨ SmartDye™ derives from PhotoSecure research into photoluminescence, which allows each ink batch to be customized with unique fluorescing characteristics. These include the frequency of light needed to activate them, the manner in which their fluorescence fades when that stimulus is removed, the exact color of the fluorescence, and other properties which can be detected and measured by designed scanners.

Page 12: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

Benefits

1. Recover revenues and market share 2. Track distribution on an ongoing basis to control product piracy and diversion

3. Preserve the integrity of products in the marketplace

4. Increase consumer confidence in famous brands

Page 13: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

Partners

¨ At DNA Technologies, we work with manufacturers, authenticators, license and trademark holders and publishers worldwide who share our concern with the production and distribution of counterfeit goods.

¨ This patented and proprietary technology has been used to protect the products and brands of Thomas Kinkade, Major League Baseball, National Hockey League, NFL’s Superbowl, Hanna­Barbera and the 2000 Sydney Olympics.

Page 14: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

Information Coding and Serialization

Drug bottle

• Sophisticated software used to drive inkjet, laser, and other high­speed printing machines

• Variable data coding • Serialization empowers Track & Trace capabilities

Page 15: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

Application

¨ The application of a DNA Matrix™ security mark will help distinguish authorized and legitimate goods in the global marketplace and bring credence to manufacturers and distributors who seek this channel support.

Page 16: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

• Overt (visible) or Covert (invisible) • Printed using standard processes • Alpha numeric code or variety of

barcode symbols • Uses multi level encryption which

provides a moving target for counterfeiters

Page 17: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

DNA Application and Test

Page 18: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

¨ Variable data coding and marking for industrial packaging

¨ High speed & high resolution ¨ Hewlett­Packard print head

designed specifically for small character and bar code printing

¨ Produces clear, readable bar codes required by package vision verification cameras

Variable Date

Page 19: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

¨ Inspects characters and codes for quality, angle, size, and spacing

¨ Uses advanced image analysis and processing techniques to rapidly locate and read 2D codes marked onto plastic, metal, glass, and paper

Fixed, In­line reader Hand held reader

Page 20: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

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Covert machine readable mark with encoded data on security paper

Cigarette tax stamp tests

Covert mark, invisible to the naked eye

Page 21: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

Covert mark identified, graded and captured

Page 22: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

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SPECTRUM ANALYSER

λ

R

Label

PLOT OF SPECTRUM

LIGHT SOURCE

Step 1: Light source illuminates a label Step 2: Optical system collects reflected light Step 3: Spectrum analyzer measures energy of signal for different wavelengths Step 4: Decode marks

Page 23: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

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Internal departments

Digital Workflow and Real Digital Workflow and Real­ ­time collaboration tools time collaboration tools Automated, streamlined and tracked process reduces Automated, streamlined and tracked process reduces production complexities, redundancies and errors production complexities, redundancies and errors

Courtesy Courtesy Design2Launch Kodak Design2Launch Kodak

External agencies

Dispersed corporate teams

Print service providers

Integrated Enterprise­Wide Approach

Page 24: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

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Combined Technologies

UV (Ultraviolet) Security feature

IR (Infrared) Printing B900 Ink

IR Printing

UV Security

Laminate

Passports/Visas

Driver’s Licenses & ID Cards

Color Image

Color Image

Coaxial Light Security Laminates

AssureTec

Page 25: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

Combined Technologies

¨ The addition of covert security features to the overt security measures of a hologram or hot stamp foil, adds a layer of undetectable security that is extremely difficult to identify or replicate.

Page 26: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

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Month and year of issue

Series and serial number

Holographic element with invisible taggant

Beverage type and volume

HOW THE OVERT AND COVERT TECHNOLOGY WORK TOGETHER

Page 27: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

Collaborate

¨ We’d be happy to demonstrate our marking and scanning technology, and discuss how we can work with your manufacturing and distribution departments.

Page 28: DNA Technologies China PASS 2012 Shanghai Shanghai... · 2012-06-08 · • Complete AntiCounterfeiting & Brand Protection Company • In business since 1993 in US, now headquartered

¨ Hank Li ¨ Email:[email protected] ¨ Telephone:+86 13571931290 ¨ www.dnatechnologies.com

¨ Wendell Smith ¨ [email protected] ¨ +1 203 550 7278 cell