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Diversification
NAMM 2012
Jeff Mozingo, Presenter
Sales
• Offer rentals beyond band and orchestra instruments
• We are expanding our rental inventory to include acoustic drums, electronic drums, electric guitars, acoustic guitars and digital pianos
Listen to what customers ask for and implement
Sales
• We’ve included a mini-stage in our showroom where customers can try out product in a live venue
• Roland’s Friend Jam
Change the look and set-up of your store
Sales
Sales
• Childbloom Guitar program- educational, in-school elementary school program
Partner with outside companies to increase sales
Sales
Sales
• Churches
• Country Clubs
• Assisted Living Facilities
• Plus offer instrument drop-offs, pick-ups and product repairs
Expand your road reps
Sales
Lessons
Offer FREE Monthly In-Store Jams
• Bluegrass Jam
• Acoustic Guitar Jam
• Blues & Rock Jam• Offer incentives
• Special promotions
• Product demos
Lessons
Expand your class offerings
• Daytime Classes Geared Toward Home-Schooled Youth
• Mozingo Music Fine Arts Academy
• Musical Theatre Productions
• Audition, Acting & Singing Workshops
• Ukulele Group Class
• Roland V-Drum Lab
Lessons• Monthly highlights of our students and teachers
• Students perform in the community
Advertising and Marketing
• In-store television for digital advertising and upcoming events
• Groupon – lessons promotions• Living Social – sales promotion
• Social Media- Facebook- Twitter- YouTube
Advertising and Marketing
Radio
• Talk Radio
• Christian Radio Station
- Sponsored events
• Christmas Radio
Advertising and Marketing
Community Involvement
• Battle of the Bands Competitions
- 10 in ’11
- Battle at Busch
Advertising and Marketing
Community Involvement
• Sponsor community events
- Ellisville Farmer’s Market
- O’Fallon Jammin’ Concert Series
• Partner with local charities
- Six Strings Heroes: honoring our veterans
- Cardinals Care
Advertising and Marketing
Offer In-Store Clinics at a minimal cost
• Mandolin Clinics
• Guitar Clinics
• Percussion and Drum Clinics
• Band Clinics
• Theory Clinics