Diversification

NAMM - January 19-22, 2012

Jeff Mozingo, Presenter

SalesSales

Rentals beyond band and orchestra instruments. We are implementing drums and guitars into our rental pool

Listen to what customers ask for and implement

Change the ‘look’ and set-up of your

store

Sales

Change the ‘look’ and set-up of your store

Sales

We’ve included a mini-stage in our showroom where customers can try out product in a live venue.

Sales

Sales - change the look of your store

Partner with outside companies to increasesales

Sales - Expand your road reps

• Churches

• Country Clubs

• Assisted Living Facilities

• Include drop-off, pick-ups and product repairs

Lessons

Offer Free - Monthly In-Store Jams

Lessons

We offer Bluegrass, Blues, Rock, Acoustic Guitar Jams

Lessons

Have special promotions during the Jams

• Give incentives for attendees to bring a friend

• Have product

demos

Lessons

• Offer Daytime Classes

• Offer Classes geared towards home-schooled students

Lessons

We offer Musical Theatre productions, Drama, Audition-Prep class, and Acting/Singing/Dancing Workshop

Lessons

We now have over 50 participants in our musical productions

Lessons

We now have over 50 participants in our musical productions

Lessons

We highlight 1 teacher and 1 student each month in our store and via e-blast

Lessons

MMFAA students performed at a local town hall dinner in September 2011

Advertising and Marketing

• In-store television for digital flyer advertising and a schedule of upcoming events

• Social Media:

• Groupon - lessons promotion

• Facebook Promotions: - Mozingo Music photo contest to win gift certificate

- Halloween photo contest to win gift certificate

Advertising and Marketing

Community Involvement

Battle of the Bands Competitions:

• Battle at Busch

• 10 in ’11

Advertising and Marketing

Sponsor community events that include music:

• Ellisville Farmer’s Market

• O’Fallon Jammin’ concert series

Partner with local charities:• Six Strings Heroes honoring our veterans

• Cardinals Care

Advertising and Marketing

Offer In-Store Clinics

• Mandolin 101 Clinic

• Nashville Number System clinic

• Steve Houghton Drum Clinic

Advertising and Marketing

Offer in-store clinics at minimal cost

Advertising and Marketing

Offer in-store clinics at minimal cost

Advertising and Marketing

Offer in-store clinics at minimal cost

Advertising and Marketing

Offer in-store clinics at minimal cost

Advertising and Marketing

Offer in-store clinics at minimal cost

Advertising and Marketing

Radio:

• Talk radio

• Christian radio station