DIT STUDENT SATISFACTION SURVEY 2010

Dr Rachel O ConnorMark Russell

Campus Life & Student Retention OfficeDUBLIN INSTITUTE OF TECHNOLOGY

DIT SSS 2010 Methodology and Demographics

• The survey was carried out from the1st of February and closed on February 23rd 2010

• The survey questionnaire totalled 70 questions over 3 sections.

• It was estimated that it would take each student 10 minutes to complete the survey

• Cash prizes were used as incentives to complete the survey. In all, a prize fund of €500

was made available along with one grand prize of an apple iPhone

• The survey was designed to weight factors such as importance/ satisfaction

• The on-line tool used was Survey Gizmo. This tool could facilitate a survey that rated both

factors in parallel while remaining user friendly.

DIT’s Recruitment Pre-entry contact and communication

DIT’s Recruitment Pre-entry contact and communication assesses DIT’s ability to recruit students in an effective manner.

Recruitment pre-entry contact and communicationTarget Yes

 Students that would recommend DIT to a friend overall 90% 82%

Part-time Students would recommend DIT to a friend 90% 75%

Full- Time Students would recommend DIT to a friend 90% 83%

Postgraduate Students would recommend DIT to a friend 90% 77%

Score

Methodology and Demographics

• There were1610 full completions and 733 partially completed surveys.

• When combined the full and partial completions give a total response rate of 2343 which

equates to approx 12% of the total student population.

• Given an estimated student population of 20000 the response figure achieved gives an

accuracy level of 95% and a confidence interval of 3%. The response level easily

surpassed the sample size required for representativeness of the student cohort.

• 94% of students who responded were from the EU and 6% were Non-EU

• The gender breakdown was 47.6% female and 52.54% male.

• The faculty divide also provided a good spread. In the breakdown for the total respondents

the Built Environment and Engineering had the highest response rate at 34%.

• The faculty of Applied Arts had the second biggest response rate at 18%. Tourism and

Food, Business and Science were all above 14%.

• 14.12% of the respondents were post graduates,

• Less than 1% were apprentices and 13.2% were part-time students.

Interpreting The ResultsThe Target unless otherwise stated is always 3. As students were asked to rate eachitem on a Likert scale of 1-4 with 2.5 as the mid point, a rating of 3 was therefore a 75%satisfaction level, which indicated good practice. However, where a difference of 0.5 orgreater between the Satisfaction rating and the Target existed, this indicated a significantdifference.

Importance (4=

Maximum importance)

Satisfaction (4= Maximum Satisfaction)

1 1.5 2 2.5 3 3.5 4

1.5 0 +0.5 +1.0 +1.5 +2.0 +2.5

2 -0.5 0 +0.5 +1.0 +1.5 +2

2.5 -1.0 -0.5 0 +0.5 +1.0 +1.5

3 -1.5 -1.0 -0.5 0 +0.5 +1.0

3.5 -2.0 -1.5 -1.0 -0.5 0 +0.5

4 -2.5 -2 -1.5 -1 -0.5 0

legend Satisfactory Standard Maintain good Standard Action Required

The Data Categories1. DIT’s Recruitment Pre-entry contact and Communication assess DIT’s ability to recruit

students in an effective manner.2. DIT’s Student Centeredness assesses DIT’s efforts to convey to students that they are

important to the college.  This scale measures DIT’s attitude toward students and the extent to which they feel welcome and valued.

3. DIT’s Concern for the Individual assesses DIT’s commitment to treating each student as an individual.  Those groups who frequently deal with students on a personal level (e.g. faculty, advisors, and counselors) are included in this assessment

4. DIT’s Student Life assesses the extent to which the Institute provides experiences that promote a sense of campus pride and feelings of belonging

5. DIT’s Support Services assesses services students utilize to support them through their college careers

6. DIT’s Academic Support Services assesses services students utilize to achieve their academic goals.  These services include the library, computer labs, and tutoring and study areas.

7. DIT’s Learning Experience assesses students’ academic experience, the curriculum and DIT’s commitment to academic excellence

8. DIT Service Excellence assesses the attitude of staff toward students, especially front-line staff.  This category assesses satisfaction with aspects of service commitments laid out in DIT Student Charter.

DIT Student Satisfaction Survey 2010 Importance Satisfaction Target  Difference

Recruitment Pre-entry Contact & Communication - 82% 90% -8%

Student Centeredness - 2.99 3 - 0.01

Concern for the Individual 3.4 2.83 3 -0.57

Student Life - 84.21% 75% +9.21%

Support Services 3.3 2.97 3 -0.43

Academic Support Services 3.55 2.82 3 -0.73

Learning Experience 3.6 2.7 3 - 0.9

Service Excellence - 2.92 3 - 0.08

*Adapted from Noel-Levitz Composite Scale Summary

Three Priority Categories:1. Learning Experience (-0.9)2. Academic Support (-0.73)3. Concern for the individual (-0.57)

The Data Categories

Campus Life Data importance/Awareness/Usage 2010

DCL Usage 2010

Usage 2008

Awareness 2010

Awareness 2008

Difference

User Importance2010

Overall Importance 2010

Overall Importance 2008

Difference

Careers Service16% 28.70%

77% 87.37%-10.37%

3.32.9 3.2

-0.3

Counselling Service 7% 13.70% 77% 86.30% -9.3% 3.4 2.4 2.8 -0.4

Chaplaincy Service 4% 10.30% 80% 85.24% +5.24% 3 1.7 2.1 -0.4

Disability Service5% 7.30%

58%72.63% -

14.63%3.4

2.1 2.5-0.4

Mature Student Support Service 6% 0 49% 0 0 3.3 1.9 0 0

Student Health Service 38% 54% 85% 92.46% -7.46% 3.5 3.1 3.4 -0.3

Societies Office18% 29.50%

65%81.54% -

16.54%2.7

2.1 2.7-0.6

Sport and Recreation Service19% 25.80%

72%82.78% -

10.78%3.2

2.4 2.7-0.3

Student Financial Aid7% 14%

47%62.75% -

15.75%3.4

2.5 2.9-0.4

Student Accommodation Service 3% 10% 55% 63.33% -8.33% 2.9 1.9 2.8 -0.9

Score * Difference may be due to changing co-hort also question was phrased differently in 2008 survey

- - 67% 79% -11% 3.2 2.3 2.9 -0.6

Campus Life overall SatisfactionCampus Life Satisfaction 2010

0 0.5 1 1.5 2 2.5 3 3.5 4

Careers Service

Counselling Service

Chaplaincy Service

Disability Service

Student Health Service

Accommodation Service

Financial Assistance Service

Societies Office

Sports and Recreation Service

Mature Student Support Service

CL Service Average

Target

Satisfaction

Student Activity and Participation 2010

DIT Student Participation 2008 Daily Weekly Monthly Total Daily%

Weekly%

Monthly%

Total%

Attend an extra-curricular event on campus (e.g. Lecture)

133 107 274 1166 11.4 9.2 23.5 44.1

Participate in a society / event 35 158 278 1165 3 13.56 23.86 40.42

Participate in a sports club event 14 114 93 1165 1.2 9.8 7.98 18.98

Attend a sporting fixture organised by a DIT sports club

6 56 95 1163 0.5 4.8 8.1 13.4

Use the DIT sports facilities 25 112 114 1161 2.1 9.6 9.8 21.5

Participate in a volunteering activity organised by DIT

15 33 88 1163 1.2 2.8 7.5 11.5

Accessed any support services 19 43 143 1164 1.6 3.7 12.28 17.58

Composite 23.92571*not a comparable mean for 2010 figure

Student Activity by event 2010Participation in DIT Organised Activity Never Daily Weekly Monthly Yearly

Participate in a DIT society / event 48.7% 1.9% 9.9% 21.6% 17.9%

Participate in a DIT sports club event 78.4% 1.4% 7.4% 5.4% 7.4%

Attend a sporting fixture organised by a DIT 82.1% 0.5% 4.9% 5.4% 7.0%

Use the DIT sports facilities 73.0% 2.3% 10.4% 8.3% 6.0%

Participate in a volunteering activity organised by DIT 75.5% 0.4% 3.3% 7.5% 13.2%

Participate in a Students' Union event / activity 59.1% 1.1% 4.5% 18.3% 17.1%

Participate in a DIT Society activity 59.9% 1.7% 8.8% 16.4% 13.2%

Overall how often would you participate in of the above activities

43.3% 3.3% 12.9% 22.1% 18.3%

Score 38.3% Students Participating at least once a month, figure for undergrads Score 43.4%

43.3% 3.3% 12.9% 22.1% 18.3%